From the Editor: ‘Tis the (Spooky) Season for Conflicting Retail Reports



The annual predictions continue to be a mixed bag of polar opposites at a time when the toy industry needs excitement… and sales. Read the latest commentary…

The Toy Book Top 10: The Hottest Stories of October 2023



With Halloween in the rearview mirror and the holiday rush upon us, The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of October 2023, as chosen by you, the readers. Stay on the pulse of play…

Exclusive: ‘Bixbee and The Beekeepers’ Marks Bixbee’s Expansion into Entertainment and Licensing with Eyes on the Toy Department



The kids’ brand expands with an original animated series that sets the stage for potential action figures, vehicles, playsets, and collectibles rooted in the world of Bixbee and his friends. Explore the hive…

Exclusive: Monogram’s November Bag Clips Include Wonka, Grey’s Anatomy, More



Monogram International unveils new collections of mystery bag clips featuring characters and items from Willy Wonka, One Piece, Grey’s Anatomy, Scarface, Star Wars, Friends, Ultraman, and more. Check out the details at The Pop Insider…

Hasbro’s Direct-to-Consumer Business Spikes 57% Amid ‘Ghostbusters’ HasLab Success



On its Q3 earnings call last week, Hasbro CEO Chris Cocks highlighted the growth of the company’s Hasbro Pulse platform ahead of another slam-dunk HasLab crowdfunding success. Read more…

MGA Entertainment Brings Warner Bros. ‘Elf’ Into the Miniverse



MGA’s Miniverse is expanding with a Make It Mini Food Holiday Theme that includes a Gingerbread House, Hot Cocoa, and Roasted Turkey capsules. But the surprise item is a collaboration with Warner Bros. Discovery Global Consumer Products for Buddy the Elf’s ultra-rare candy spaghetti dish. Read more…

Mattel Follows Viral Hoodie Success with New Doll Packed with Ken-ergy



Mattel is leveraging its direct-to-consumer platform to deliver a new doll straight from the Mojo Dojo Casa House: the Kenough Doll, the latest entry into the Barbie: The Movie collection. Read more…

JAKKS Pacific, SEGA Ink Multiyear Deal for ‘Sonic the Hedgehog 3’



Through this collaboration, JAKKS Pacific and its Disguise costumes division will design, develop, and manufacture action figures, plush, playsets, costumes, and costume accessories inspired by the third entry in Paramount’s Sonic film series. Gotta go fast…

Fat Brain Toys Releases Game Inspired by Children’s Book Series



Make That Most Magnificent Thing: The Game is based on the best-selling books The Most Magnificent Thing and The Most Magnificent Idea by author and illustrator Ashley Spires. Read more…

37 Action Figures & Collectibles Hitting Retail This Fall



Our Action Figures & Collectibles showcase highlights 37 new products that are hitting shelves this fall, including items for a host of interests from Star Wars and AEW to LEGO, Street Fighter, Pinata Smashlings, and beyond. Read more…

Build Up Your Construction Toy Offerings with 21 New Products



Get inspired with this roundup of new construction toys that encourage imaginative play and the honing of fine motor skills for builders of many ages. Read more…

In Memoriam: Richard Gottlieb, Global Toy Experts (1947– 2023)



The toy industry has lost a legend and a friend. Richard Gottlieb, Founder and CEO of Global Toy Experts, Publisher of Global Toy News, and Co-Host of The Playground Podcast died following a battle with Amyotrophic Lateral Sclerosis (ALS). Read more…

Melissa & Doug Is Teaming Up with CAMP for NYC Pop-Up Event



The Let’s Play Pizza Party is a part of Melissa & Doug’s 35th-anniversary celebrations and is being held at CAMP’s Columbus Circle location this Saturday. Kids will be able to test out different Melissa & Doug toys, dress up like chefs, create their own pizzas and other pretend food, and watch a comedy show hosted by the puppet Chef Al Dente. Read more…

Tonies Are Now Available in Walmart Stores



Tonies continues its U.S. expansion with the arrival of its products on 1,600 Walmart stores. Displays will feature an interactive demo section where kids can test out the Toniebox and discover their new favorite figures. Read more…

Iconic Plush Zeddy Bear Returns to Zellers Stores in Canada



Zellers has announced a cuddly comeback. Canada’s discount store chain has revealed that Zeddy, the iconic plush bear that has captured the hearts of Canadians since 1986, is returning to store shelves. Read more…

Funko, Candide Partner for Brazil Distribution



Funko will expand its reach in Brazil thanks to a new partnership with distributor Candide. Candide is a leading toy distributor and has a robust presence in retail networks across the country. The collaboration kicks off at Brazil’s CCXP event later this month. Read more…

Hasbro Q3 Earnings



As the company refocuses on its core toy and game offerings, classic brands such as Transformers, G.I. Joe, and Furby show strength. Read more…

Mattel Q3 Earnings



Classic categories, including dolls and vehicles, moved the needle back in the right direction amid a challenging year for Mattel and the rest of the toy industry. Read more…