From the Editor: Share Your Toy Book Story!



The Toy Book will officially kick off its 40th-anniversary celebration when Volume 40, No. 1 hits mailboxes across North America beginning February 26. Now, we’re inviting all of you to participate in the milestone by sharing testimonials — your own Toy Book story! Stay on the #pulseofplay…

Mattel Reveals 2024 Super Bowl Barbies, Fisher-Price Little People, UNO Games



Mattel Creations has three new products featuring the two competing NFL teams: Barbie dolls, Fisher-Price Little People collectibles, and the UNO card game are all getting the football treatment. Read more…

LEGO Launches Star Wars 25th Anniversary Celebrations



The LEGO Group is starting the anniversary celebrations at Spielwarenmesse with the launch of new anniversary sets. The Star Wars 25th-anniversary sets include a new Starship Collection featuring the Millennium Falcon, the Invisible Hand, two sets inspired by the Tantive IV, and a new version of R2-D2. Read more…

Hasbro Launches Transformers: Legacy Robots in Disguise 2001 Omega Prime HasLab Campaign



HasLab has a new campaign to celebrate the 40th anniversary of the Transformers brand. The Transformers: Legacy Robots in Disguise 2001 Omega Prime campaign includes transforming figures for Optimus Prime as well as Ultra Magnus and his Battle Master Bluebolts. Read more…

Spin Master to Launch New Cubes, Games for Rubik’s Cube 50th Anniversary



Spin Master, the owner of Rubik’s Cube, is launching a year-long campaign to celebrate 50 years of Rubik’s Cube. The company will launch new cubes, board games, and a mobile game inspired by the iconic toy. Read more…

Playmobil Launches 50th Anniversary Celebrations at Spielwarenmesse



Throughout 2024, Playmobil will be celebrating its anniversary through its Join the Party campaign, which will feature special anniversary editions, new product offerings for adults, new collaborations, and more. Read more…

The Toy Association Reveals Plans for LA Fall Preview



It’s official: The Toy Association will have a presence in Los Angeles this fall. Following months of rumblings, the Association secured three floors at 2250 East Imperial Highway in El Segundo, directly across from LAX. Read more…

Littlest Pet Shop ‘Roblox’ Experience Tracks 2 Million Visits in First Month



Alongside the global relaunch of Littlest Pet Shop — with products available this month — the brand has a new digital experience on Roblox, a collaborative project between Master Toy Licensee Basic Fun!, Hasbro, and Suit Up Games. Read more…

PMI Kids’ World to Release Pudgy Penguins Series 2



PMI Kids’ World is releasing its second line of toys for Pudgy Penguins, the web3 intellectual property. Series 2 will add new styles and characters to the plush and figure lines. Read more…

Thames & Kosmos Is Making New ‘Wow in the World’ Toys for Little Scientists



Kids already love Wondery’s Wow in the World podcast for teaching them about the coolest discoveries in science and technology, but soon they’ll love it even more thanks to new toys from Thames & Kosmos. Read more…

Tonies Launches Care Bear Collection



Tonies is launching a new Care Bear collection, just in time for Valentine’s Day. The collection features the Cheer Bear and Funshine Bear Tonies, which are characters that spread friendship, love, and perseverance with their stories and songs. Read more…

Radio Flyer Launches Family Entertainment Studio



Radio Flyer has unveiled Radio Flyer Studios, a new division of the 107-year-old company dedicated to animated storytelling. Read more…

Character Arts Reveals New ‘Rudolph the Red-Nosed Reindeer’ Licensing Partnerships



Character Arts is celebrating the 60th anniversary of Rudolph the Red-Nosed Reindeer with a full portfolio of new licensed products. Thirteen new licensing partners are joining more than 100 existing licensing partners in time for the 2024 holiday season. Read more…

Noah & Zoie to Launch Licensed Costume Collection with Ryan’s World



Noah & Zoie is launching its first-ever collection of licensed costumes in collaboration with pocket.watch. This new collection will feature costumes based on Ryan’s World The Movie: Titan Universe Adventure. Read more…

Super7’s New Wave of Puzzles Is Full of Retro Vibes



Super7 is launching five 1,000-piece puzzles that feature retro designs from brands including G.I. Joe, Transformers, Godzilla, and Mighty Morphin’ Power Rangers. Read more at The Pop Insider…

These ALDI-Themed Toys Will Change Your Grocery Store Playtime



Several new ALDI-themed toys are coming to ALDI shelves next month, so families can start playing ALDI cashier soon. Read more at The Toy Insider…

Circana Reveals 13th Annual Toy Industry Performance Award Winners



Circana has announced the winners of its 13th annual Toy Industry Performance Awards. The awards honor the best-selling and top-growth toys, properties, and manufacturers based on total global toy sales and in the U.S., Europe, Canada, Brazil, and Mexico as tracked by Circana’s Retail Tracking Service. Read more…

Circana Reports on Global Toy Sales Performance at Spielwarenmesse



Spielwarenmesse is rolling in full force and Circana released its 2023 retail sales numbers for the 12 global markets (the G12) that it tracks. The G12 includes Australia, Belgium, Brazil, Canada, France, Germany, Italy, Mexico, Netherlands, Spain, the UK, and the U.S. Read more…

Omer Dekel Takes the Helm as CEO at PMI Kids’ World



At Spielwarenmesse in Nuremberg, Germany, the company revealed plans for current Chief Operating Officer Omer Dekel to take the helm as CEO, succeeding his father, Boaz Dekel. Read more…

Entertainment Earth Taps Ex-Hasbro Exec Billy Lagor as CEO



The online retailer and wholesaler of pop culture toys and collectibles appointed Billy Lagor as its new CEO, succeeding Aaron Labowitz, who co-founded the company in 1996 alongside his brother, former Entertainment Earth President Jason Labowitz. Read more…

The Wiggles Welcomes Luke O’Neill as First CEO



Kids’ music sensation The Wiggles is welcoming a new member to the team with the appointment of a new CEO, Luke O’Neill. Read more…