Nintendo Switch 2 Revealed; Target's Baby Boom

April 3, 2025

In Loving Memory: Lori Rubin, 1954-2025

Paying tribute to a cherished member of the Adventure Media & Events team.

Toy Fair, Tariffs, & Top Toys: The March Stories You Loved Most

The Toy Book Top 10 reveals last month's hottest news and new products.

Nintendo Reveals Switch 2 Details, Launch Date

The console will be available starting June 5.

JAKKS Pacific Unveils New The Simpsons Collectibles At WonderCon 2025

The collection expands with new plush and collectible figures.

The Toy Foundation’s Play Fund Awards $405,000 to Children’s Hospitals

23 children’s hospitals in under-resourced communities will receive funds to support kids in need.

Sunny Days Entertainment Splashes into Snack-Licensed Toys

Sunny Days Entertainment is bringing everyone’s favorite snacks to pool time.

Mattel Reveals New Publishing Partnerships

Hasbro Pulse Unveils New Wave of Star Wars Collectibles

New for Newborns: Target Expands Its Baby Assortment with Thousands of Products

Neopets Expands Its Universe with Evolution Partnership

Mondo Partners with Certilogo to Protect Collectors

The LEGO Group Launches New Creativity Workshop Series

Blokees Unveils ‘Product Ecosystem’ Framework at 2025 Partner Conference

Pop Mart 2024 Financial Reports Show Significant Growth

VIZ Media Turns the Page With Leadership Changes

Teddy Mountain Expands to the Middle East with UAE Location

Mattel and Dark Horse Comics Team Up for New Masters of the Universe: Andra

State of the Industry Q&A 2025: Brian Volk-Weiss, Nacelle

Nacelle charges ahead at warp speed with an appearance at Toy Fair, a RoboForce World Tour, and new toys ahead.

State of the Industry Q&A 2025: Kotaro Hama, Bandai Namco Toys & Collectibles America

Bandai continues to connect with fans in new ways across model kits, collectibles, Tamagotchi, and more.

Meme to Mainstream: Skibidi Toilet Heads to Hollywood and Toy Store Shelves

The digital-first phenomenon is joining the toy box.

Stock This! 17 Hot Toys & Games for Your Store this Year

An assortment of new products that retailers should have on their radar.

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FIESTA TOY

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