The 2024 Edition of The BIG Toy Book is Here!

The Toy Book‘s 40th volume begins with The BIG Toy Book, our annual look ahead, and kicks off the 40th Anniversary celebration for the toy industry’s longest-running print publication. Read the new issue…

Life on the Pulse of Play



In 1984, industry veteran Harvey Stern launched a new magazine: The Toy Book — “A Toy Department in Print.” The Toy Book’s first print issue, Volume 1, No. 1, debuted at Toy Fair in February 1985 as the industry celebrated the record growth of ‘84. Now, The Toy Book begins its 40th volume on the cusp of further evolution. Read the latest commentary…

Prospero Hall, Funko Games Alumni Launch Board Game Studio



A group of alumni from Prospero Hall, Forrest-Pruzan Creative, and Funko Games opened Tempest Workshop, a new full-service board game design and development studio based in Seattle. Read more…

ICTI Ethical Toy Program Rebrands as Ethical Supply Chain Program



The global nonprofit best known for its Supplier Certification Program, IETP is rebranding in efforts to make its offerings accessible to additional industries. The organization will now be known as the Ethical Supply Chain Program (ESCP). Read more…

ToyFest 2024 to Feature Events, Education, and More



After the show’s biggest year in 20 years, ToyFest will take place at The Expo at World Market Center in Las Vegas from March 3-5. The three-day show is packed with events and opportunities for attendees. Read more…

Licensing Expo Previews 2024 Plans



Taking place from May 21-23 at the Mandalay Bay Convention Center in Las Vegas, the 2024 Licensing Expo is aiming to see similar success to last year, which marked an increase in attendance. The show is offering a sneak peek into plans, including closing day events highlighting the future of the industry. Read more…

State of the Industry: Resetting Expectations — The U.S. Toy Market Sets Its Sights on More Correction in 2024



Circana’s Juli Lennett kicks off our annual State of the Industry with a look back at 2023 and highlights for what 2024 may hold. Read more…

Company Stores: Unique Retail Experiences Drive Brand Awareness



In recent years, toy manufacturers have been getting involved with retail on another level: opening their own stores. While this may seem like a precarious situation at first, many companies are touting the benefits — for both their brands and their retail partners. Read more…

‘Til All Are One! 40 Years of Hasbro’s Transformers



In 1984, amid one of the most competitive eras the industry had ever seen, Hasbro was primed to “transform” the action aisle. The Toy Book celebrates an iconic brand spanning comic books, games, video games, TV series, and movies that shares a milestone anniversary. Read more…

Disguise Extends Partnership with 343 Industries for ‘Halo’



Disguise, JAKKS Pacific’s costume division, has extended its partnership with 343 Industries as a global costume partner for the Halo franchise. Disguise will continue to design, manufacture, market, and distribute Halo-themed costumes and accessories. Read more…

McFarlane Toys, AMC Ink Licensing Agreement for ‘The Walking Dead’ Action Figures



McFarlane Toys and AMC inked a licensing agreement to bring characters from The Walking Dead universe back to the iconic action figure and collectible brand. The duo first teamed up for The Walking Dead collectibles 10 years ago. Read more…

January 2024 U.S. Video Game Spending Reaches $5.1 Billion



Projected total market U.S. spending on video game hardware, content, and accessories grew 15% in January compared to a year ago, reaching $5.1 billion, according to Circana data. Read more…

Fun in Motion Toys Promotes Laura Tommervik to Vice President of Marketing



The company behind the Shashibo Magnetic Cube Puzzle recently promoted former Director of Marketing Laura Tommervik to Vice President of Marketing. Read more…