ZURU Unveils Hug-A-Lumps Plush; Jazwares Named FNAF Master Toy Licensee

May 23, 2024

The Toy Book’s 2024 Licensing & Entertainment Issue is Here!

The Toy Book and its team of expert contributors delve into the world of licensed toys and games, experiences, and more.

Click here to read the issue...

Meet with The Toy Book and The Pop Insider at Licensing Expo!

Today is the last day to stop by Booth No. G234 to pick up the new issues of The Toy Book and The Pop Insider and to meet Vice President & Group Publisher Jackie Breyer; Toy Book Editor-in-Chief James Zahn; Pop Insider Editor-in-Chief Ali Mierzejewski; and Senior Sales & Marketing Executive Stephanie Infantino.

Click here to learn more...

From the Editor: Luck Be A License

Las Vegas is a city of opportunities, especially when Licensing Expo rolls into town. But opportunity isn’t a sure thing; a gamble paired with the right instinct and a little luck can lead to a big win.

Read the latest commentary...

ZURU Unveils Hug-A-Lumps Weighted Plush

Following the brand’s launch of Snackles and Rainbocorns, ZURU is continuing its expansion into the plush category with Hug-A-Lumps.

Wondery Kids Expands Tinkercast’s ‘Wow in the World’ Podcast with New Products

Wondery Kids is expanding Wow in the World with new licensing partners in Tonies and Goliath.

Universal Expands ‘Gabby’s Dollhouse’ with New Toys, Merchandise

Universal Products & Experiences will release new toys, merchandise, and experiences inspired by Gabby’s Dollhouse over the next year.

Uplift Games, WowWee to Launch Adopt Me! X Fingerlings

Uplift Games and WowWee have entered into a global licensing deal to create new Fingerlings featuring Adopt Me! video game characters.

Disney Launches New Products Celebrating Donald Duck’s 90th Anniversary

Licensing International Reveals Excellence Awards Winners

Industry Veterans Launch Kidazzle with Master Toy License for ‘Iyanu’

Black Sky Creative, Moonbug to Open CoComelon Playdate at Mall of America

Mattel Partners with Outright Games to Launch New Game Titles

Stock This! 16 Hot Licensed Toys, Games, and More

An assortment of new products that retailers should have on their radar.

EXPLORE PRODUCTS

NINTENDO SUPER MARIO 9-INCH PLUSH ASSORTMENT

JAKKS PACIFIC

Age: 3+

EXPLORE PRODUCT

MINIONS BOUNCE HOUSE

WATER SLIDE

FUNORMOUS

Age: 3+ | MSRP: $339.00

EXPLORE PRODUCT

BEYBLADE X XTREME BATTLE SET

HASBRO

Age: 8+ | MSRP: $49.99

EXPLORE PRODUCT

PEPPA PARTY BUS F2F

BEST RIDE ON CARS

Age: 12MOS+ | MSRP: $69.00

EXPLORE PRODUCT

The Kids Are Alright: New Brands and New-Stalgia Share the Stage at Licensing Expo

As new brands emerge and established brands evolve, kids are constantly investing their time with characters and properties in new ways. We've highlighted a selection of IPs that are making moves in the licensing world.

Licensing Expo: Brands At Play

Toy companies have been masters of play for years. Now, consumer products brands are ready to have their fun.

Scottgames Names Jazwares Master Toy and Plush Licensee for FNAF

Jazwares and Scottgames have inked a licensing agreement to create a toy collection inspired by Five Nights at Freddy’s.

Bonkers Toys Inks Licensing Agreement with Invisible Narratives for ‘Skibidi Toilet’

Bonkers Toys is entering a worldwide, multiyear licensing deal with Invisible Narratives to create a line of toys for the YouTube series Skibidi Toilet.