JAKKS Pacific, Epic Story Media Collab on 'Wild Manes'; WowWee, Mystic Moose Partner for Planet Mojo Toys

April 11, 2024

ICYMI: Submit Your New Products for The Toy Book’s 2024 Specialty Toys & Gifts Issue!

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From Doodles to Digital: Abacus Brands, Pixicade Forge Epic Partnership to Shape ‘Phygital’ Play

Abacus Brands is gearing up for a big year, and the pioneering force in virtual reality (VR) learning and play just struck a deal that will accelerate growth for another product line: BitOGenius’ Pixicade.

LEGO Unveils New ‘Despicable Me’ Building Sets

The LEGO Group is dropping two new Despicable Me building sets ahead of the Despicable Me 4 launch in July.

JAKKS Pacific, Epic Story Media to Launch Licensing Program for ‘Wild Manes’

JAKKS Pacific has partnered with Epic Story Media to launch an animated series, a Roblox experience, and a toy line inspired by its IP Wild Manes.

Bandai Launches Ultraman Collection Ahead of ‘Ultraman: Rising’ Debut

Bandai Namco Toys & Collectibles America has added new Ultraman figures and blind box items to its portfolio ahead of the Ultraman: Rising premiere.

Elenco Expands Snap Circuits Brand with First-Ever Board Game

Trend Enterprises Launches More Retro Scratch ‘n Sniff Stinky Stickers

The Toy Coach Launches ToyCourses.com

ASTRA Unveils 2024 Play Awards Finalists

Wham-O to Release Slip ‘N Slide Air Exclusively at Costco

Playtime in Stages: Little Bloomer Launches with Developmental Toy Boxes

21 New Infant & Toddler Toys for 2024

This showcase features developmentally appropriate products for babies and toddlers, including everything from plush to playsets.

EXPLORE PRODUCTS

WUBBLE X

NSI INTERNATIONAL

Age: 6+ | MSRP: $12.99

EXPLORE PRODUCT

MINI BRANDS KFC

ZURU

Age: 3+ | MSRP: $7.99

EXPLORE PRODUCT

TEETURTLE REVERSIBLE

OCTOPUS PLUSHIE

TEETURTLE

Age: 3+ | MSRP: $15.00

EXPLORE PRODUCT

HUSKY BUNDLE

BEANIE BALLS

Age: 0+ | MSRP: $14.97

EXPLORE PRODUCT

State of the Industry Q&A 2024: Hasbro

Tim Kilpin, President of Toys, Licensing & Entertainment at Hasbro, discusses brand milestones, live experiences, and refocusing on play.

State of the Industry Q&A 2024: Mattel

Steve Totzke, President & Chief Commercial Officer at Mattel, discusses plans for 2024 and offers a look ahead.

WowWee, Mystic Moose Partner for Planet Mojo Blockchain Toys

WowWee will release a collection of real-world toys inspired by Mystic Moose’s Planet Mojo thanks to a new partnership.

Amazon MGM Studios Reveals ‘Fallout’ Merchandising Program Ahead of Series Premiere

Amazon MGM Studios is preparing to release Fallout with a full lineup of licensed products from McFarlane, Youtooz, and more.

Nicole Blake, Guy Raz to Keynote Licensing Expo

ZURU Launches Mini Brands KFC

Earthbound Pedals Forward as New Global Licensing Agency for Huffy

‘License Global’ Names Top Global Licensing Agents of the Year

DTC Surprise: The MGA Shop is Open for Business

MGA Entertainment (MGA), is going direct-to-consumer (DTC) with The MGA Shop, an online shopping destination featuring products from all MGA brands.

Miniso to Open Sanrio Store at American Dream Mall

Miniso will open a new IP collection flagship store at the American Dream Mall in East Rutherford, New Jersey, highlighting the Sanrio brand.

Playview Brands Appoints Keith Gammon as its Strategic Sales Lead

Keith Gammon will strive to enhance the market presence of Playview Brands products, brands, and franchises.

Early Rider Welcomes James Beechinor as President

Early Rider, a UK-based company known for its children’s bikes and ride-ons, has brought on James Beechinor to fill the role of President.

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