Have You Submitted for The Toy Book's LA Fall Preview Issue & Directory?

The Toy Industry is officially headed to Los Angeles and we want to share your new products in our annual fall toy preview issue! Do you have a showroom in the LA area? If so, let us know!

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Fisher-Price Adds ‘Schitt’s Creek’ to Little People Collector Line

The set is available on Amazon and comes with four figures.

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LEGO Launches Lamborghini Countach 5000 Quattrovalvole

The LEGO Group is expanding its collection of kidult sets inspired by iconic cars with a 1,506-piece LEGO Icons addition.

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NERF Blasts into Summer with N Series Collection

NERF’s newest N Series blasters and N1 darts, designed for increased accuracy and speed, are hitting shelves this month.

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IMC Toys Enters Games Category with 2 New Releases

Camera Escape and Truth Detector are launching at Target this summer.

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Talkin’ Toys: A ‘Relatable’ Rebrand

The Toy Book catches up with Relatable’s Chief Revenue Officer, Karen Branson, for some insight into the company’s evolution.

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Hello Kitty Turns 50!

The pop-culture icon turns 50 this year and Sanrio has lots in store for fans including products, in-person activations, digital experiences, and more.

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Godzilla: Celebrating 70 Years of Big Monster Energy

The King of the Monsters is bigger than ever.

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Battat Unveils New Walmart-Exclusive Preschool Toys

The new summer lineup features pretend play items, interactive toys, and more.

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Aurora World Acquires Mary Meyer

Mary Meyer will continue to operate as an independent brand under Aurora World.

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U.S. Video Game Spending Falls 3% in April

Circana notes that the decline was largely due to a 43% decline in hardware spending.

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Mediawan, ZAG Welcome Andy Yeatman as CEO of Miraculous Corp. and Global Operations

Miraculous Corp. is a joint venture between ZAG and Mediawan, focused on the Miraculous brand.

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