The Toy Book Top 10: The Hottest Stories of August 2022



The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of August 2022, according to you: the readers! Last month’s top stories were dominated by headlines from The Toy Association, MGA Entertainment, Spin Master, and more. See the list…

Tonka Celebrates 75th Birthday with NYC Playcation Event



Basic Fun!, Hasbro, and Shaquille O’Neal will kick off a month-long Tonka Playcation promotion tomorrow with an event in New York City. The campaign, timed with Tonka’s 75th birthday, calls upon families to put down their screens and take a “Playcation” together with their favorite Tonka vehicles. Read more…

Toy Water Bead Blasters at Center of U.S. International Trade Commission Investigation



The growing category of toy blasters that fire projectile rounds made of super absorbent polymer (essentially, gel) is in the crosshairs yet again. Following months of headlines regarding consumer misuse of toy water bead blasters leading to scuffles with law enforcement, a new conflict has emerged over patented technology that may power some of the blasters. Get the details…

Moose Toys Expands Its Magic Mixies Line with Magic Mixies Magical Crystal Ball



This interactive toy features a spellcasting wand that lets kids pretend to create a Magic Mixie inside of a crystal ball. With a wave of the wand, little wizards can give the Mixie its voice, color, fortune telling powers, and more. Moose Toys will host retail activations at Camp stores to support the launch. Read more…

PlayMonster Inks Renewed Partnership Deal with Dude Perfect for Koosh Flix Stix Launch



The dudes and dudettes at PlayMonster are collaborating with Dude Perfect again. The Beloit, Wisconsin-based toymaker renewed its deal with the YouTube stars to promote Koosh Flix Stix, one of the latest products to hit retail featuring the classic Koosh balls. Read more…

Melissa & Doug Launches New Toys to Inspire Infant and Toddler Development



The collection of 16 infant and toddler toys is designed to inspire learning and development through open-ended play. The target demographic ranges from newborns to 2-year-olds and the toys feature a variety of shapes, textures, and themes designed for discovery and imagination. Read more at The Toy Insider…

Tonies Expands Lineup with Car Organizer, New Characters



This fall, retailers can stock shelves with new products for Tonies-loving families, including the addition of new Content Tonies from preschool franchises including PJ Masks, CoComelon, and Doc McStuffins. Read more…

Hasbro’s eOne Celebrates Power Rangers Day by Revealing Plans for ‘Power Rangers: Cosmic Fury’



The Power Rangers’ 30th season will begin filming this fall as Hasbro makes plans to debut a host of new toys and other products for kids and collectors in the months ahead. Power Rangers: Cosmic Fury takes the Rangers back into space. Read more…

Tangle Serves Up Budget-Friendly Options for Fall



Specialty retailers looking to score the interest of kids and budget-minded parents have some new options to consider from Tangle. The new Tangle Phone Fidget functions as a three-in-one accessory, while Tangle’s NightBall will help kids and families stay active and light up the night. Read more…

Cowabunga! Playmates Toys Reissues Classic TMNT Toon Turtles



The Teenage Mutant Ninja Turtles have been roaming toy departments for decades, and now a popular sub-line from 1993 is back at the Bullseye. The Classic Toon Turtles action figure four-pack comes in a TV-shaped box with figures that actually look like the characters as they appeared in the original cartoon series. Read more at The Pop Insider…

Kess Rolls its Drop Dots D20 Into a Kickstarter Hit



Tabletop gaming fans will soon be able to roll a D20 unlike any other. Kess recently hit the Kickstarter funding goal for its Drop Dots D20 Jumbo Dice. The campaign introduces gamers to a new take on the D20 (a 20-sided die) that pairs the form and function of Kess’ spiky-but-soft Drop Dots with colorful, oversized dice. Read more…

Foam Dart Blasters Go Virtual in ‘NERF Ultimate Championship’



Following months of teasing, NERF Ultimate Championship has launched on Meta Quest 2. The VR title was developed in-house at Secret Location, a VR studio run by Hasbro’s eOne division. NERF Ultimate Championship invites players to form a squad and master the mechanics of authentic NERF blasters that also exist in the real world. Read more…

Kids2 Plots Global Launch for Baby Einstein Connectables



Kids2 will release a STEAM-inspired line of multisensory, magnetic activity blocks for babies. Baby Einstein Connectables are collectible, connectable 3-inch blocks that offer room to expand as babies age up from 6 months into the toddler years for floor-to-table play options. Read more…

Walmart Unwraps 2022 Top Toy List



Walmart’s 2022 Top Toy List includes 55 selections for the holiday season, more than half of which are exclusive to the retail giant. Top brands this year include LEGO, CoComelon, Jurassic World, Hot Wheels, L.O.L. Surprise!, PAW Patrol, Barbie, Magic Mixies, and more. See the list…

Toys ‘R’ Us Asia Debuts New Store Concept in Hong Kong



The new toy destination seeks to improve the shopping experience while focusing on child development and grouping toys by play category, rather than brand. New themed areas will include cars and vehicles, creative corner, and more. Read more…

Create A Castle Strikes a Distribution Deal with TOMY Australia



Retailers in the land down under will soon be able to stock Create A Castle products. The Toy of the Year (TOTY) Award-winning Create A Castle inked a distribution deal with TOMY Australia under which a range of products will be available in time for the holiday season. Read more…

Fun in Motion Adds Abner Silverio to Its Leadership Team

Silverio brings 25 years of management and operational leadership experience to his new position, as well as 15 years of service with several leading firms in China. He has considerable experience in IT, manufacturing, engineering, and operations, and knowledge regarding supply chain and logistics management. Read more…