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Mattel Crushes Estimates to Deliver Best Q1 on Record
The Hot Wheels are revved up, Barbie is headed to the big screen, and the Power of Grayskull is back in a big way as Mattel reported double-digit growth in the first quarter of 2022. The global toy and entertainment company says that sales spiked 19% in the first three months of the year as it defeated supply chain issues and inflation to chart net sales of $1.04 billion for the quarter. Read more…
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ITMA Members Elect the Toy Book’s Jackie Breyer and Maddie Michalik as Co-Presidents
The International Toy Magazine Association (ITMA) has voted Jackie Breyer, publisher of the Toy Book, and Maddie Michalik, editor-in-chief of the Toy Book, as co-presidents of the organization. The unanimous decision was made at ITMA’s annual meeting and is effective immediately. Read more…
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Licensing Expo Reveals Next Wave of Exhibitors
The world’s largest licensing trade show is shaping up to be one of the most toy-centric trade shows in years. More than 230 exhibitors are already registered with new toy and toy-adjacent companies including Sesame Workshop, Genius Brands International, Moonbug Entertainment, Riot Games, Amazon Studios, and Netflix joining the fray this week. Read more…
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WowWee Makes Plans for Licensing Expo
As part of its outbound licensing deal with Striker Entertainment, WowWee will present its Got2Glow Fairy Finder brand at Licensing Expo with a focus on publishing, home decor, health and beauty, and party goods. Additionally, following its deal with Hasbro for Splash Games, WowWee is also on the hunt for inbound licensing partners as well. Read more…
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Highlights Inks New Licensing Agreements Ahead of Licensing Expo
The famed kids’ publisher secured new licensing deals with a raft of consumer products licensees, including Playtek, Playstories, and Bendon Publishing. The new additions join Educational Insights, Buffalo Games, and others in extending the Highlights brand into the toy department. Read more…
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Spin Master Expands Relationship with TerraCycle
The company behind PAW Patrol and Hatchimals first partnered with recycling leader TerraCycle last April. Through this program and its recent expansion, families can send old Spin Master toys, games, and packaging to TerraCycle to be recycled for free. Read more…
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PlayMonster Introduces Latchkits Yarnimals
Latchkits Yarnimals are geared toward teaching kids ages 8 and up how to make their own 3D plush creations. Each set — Panda, Koala, and Penguin — comes with an animal form, premium yarn, a looping tool, snap-in eyes, an instruction guide, and a bonus heart charm. Read more…
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KidKraft Goes Green with the Lil’ Green World Collection
The Walmart-exclusive collection of eco-friendly playsets and characters is made from 100% recycled and recyclable products. The collection launched on Earth Day with four sets: Market Treehouse, Fairy Cottage, Acorn Food Truck, and Earth Helpers. Read more…
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ToyMonster Unleashes Jurassic World CAPTIVZ Dominion Edition Toy Collection
The new range of dino-themed collectibles includes a Slime Egg, a Mega Egg, a Surprise Egg, Zoom Riders, and a Collector’s Case. The collection will also feature four exclusive dinosaur species that will be introduced in the upcoming film, Jurassic World Dominion. Read more…
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WiT Empowerment Day Returns in September
WiT Empowerment Day 2022 will be held Sept. 19 at the Dallas Market Center. WiT is teaming up with top toy companies, Walmart buyers, and industry mentors for a day packed with mentorship. Female creators, inventors, and entrepreneurs are invited to join the event and learn how to take their product, concept, or business to the next level. Read more…
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Hasbro Brings Back Sgt. Slaughter as G.I. Joe Classified Series Expands
Hasbro inked a multiyear partnership with WWE legend Robert Rudolph Remus to reprise his role as Sgt. Slaughter, a fixture in and ambassador for the G.I. Joe lineup of the 1980s. Under the new deal, Sgt. Slaughter will join the rapidly expanding line of 6-inch-scale Classified Series action figures. Read more…
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ZAG’s ‘Miraculous’ Joins the Fight Against Plastic Waste
Next spring, a special episode of Miraculous — Tales of Ladybug and Cat Noir will pit the titular heroes against a new foe: pollution. ZAG and ON Kids & Family (Mediawan Group) are collaborating with the nonprofit Breteau Foundation on the episode, in which Marinette (Ladybug), Adrien (Cat Noir), and their friends want to actively fight plastic pollution in Paris. Read more…
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Diamond Select Toys Unveils New Figures for Fall
Diamond Select Toys is soliciting retail orders through the May Previews catalog for fall releases, including toys and collectibles inspired by Marvel, Star Wars, Cobra Kai, and The Green Hornet. Read more…
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Camp Opens Los Angeles Flagship Store
The experiential retailer that describes itself as “part toy store, part activity destination, and all good vibes” opened a flagship outpost at Westfield Century City in Los Angeles this week. This is the company’s ninth location and the first of several planned for the West Coast. Read more…
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Green Swan’s Toys ‘R’ Us Iberia Files for Bankruptcy Protection
Geoffrey the Giraffe is having some problems again — this time in Spain and Portugal. As first reported last week by Lavanguardia, Toys “R” Us Iberia SAU, which operates Toys “R” Us and Babies “R” Us stores in the region, has begun voluntary insolvency proceedings in Spain, the equivalent to bankruptcy in the U.S. The company plans to keep its stores open through the process. Read more…
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University Games Acquires Forbidden Games and Its Portfolio of Brands
Under the new deal, Forbidden Games will become a division of University Games. University Games plans to realign its Briarpatch and Front Porch games divisions to create product lines that best fit the addition of titles from the Forbidden Games portfolio. Read more…
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Goliath Acquires STEM Craft Company Colorific
Goliath is expanding its portfolio of toys and games with the addition of the Australian craft company. Specializing in DIY products since 1990, Colorific has sold more than 50 million products to more than 40 countries. Read more…
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Steve Arkeveld Named General Manager, Moose Toys USA
In his new role, the former Spin Master executive will be responsible for overseeing all facets of the company’s business in the U.S., including strategic planning, delivering commercial targets, and growing the culture of Moose Toys. Read more…
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LEGO Focuses on Digital Transformation with International Digital Team Expansion
The LEGO Group is expanding its long-term digital goals and launching a digital office space in Copenhagen to help foster hundreds of digitally focused employees. This new office space features a myriad of collaborative spaces, a welcoming canteen, and — of course — a gamer room. Read more…
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HABA USA President Lea Culliton Set to Retire; Cynthia Waruszewski Named Head of North American Sales and Marketing
Culliton will retire in June after leading the company for two decades. During her time as the company’s president, she led sales, marketing, and operations, and helped introduce, establish, and grow the HABA brand name in North America. Waruszewski joins the company from Mattel. Read more…
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John Plys Named CEO at Precious Moments
Plys joins the company from Alex Global Products, where he served as chief sourcing and operations officer. In his new role, the former Ty Inc. executive will work to grow Precious Moments’ business across multiple channels. Read more…
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