The Toy Book’s 2023 Toy Fair Issue Is Coming!



This Saturday, the toy industry returns to the Big Apple for the first in-person U.S. Toy Fair since 2020. The Toy Book will be in the house in Booth Nos. 1688-1689 with our “kaiju-sized” 2023 Toy Fair issue. Be sure to pick one up and stay on the #pulseofplay!

Exclusive: Cepia Marks Toy Fair with Launch of Zhu Zhu Aquarium, Decora Girlz



The company behind Cats vs Pickles is going back to one of its early successes for the return of ZhuZhu Pets while simultaneously launching an all-new doll line at Toy Fair this weekend. Read more…

Exclusive: Litzky PR Reveals Leadership Transition



A new era begins as Josslynne Welch, President of Litzky PR since 2018, takes the helm as sole proprietor and Michele Litzky retires from the agency that bears her name to embark on new adventures in consulting. Read more…

Exclusive: World of EPI Rebrands to The Dr. Lisa Company, Appoints New EVP Sales



World of EPI, the company with a focus on authentic multicultural dolls, has officially rebranded to The Dr. Lisa Company. The new name reflects the company’s strategic approach to continuing its mission with multicultural representation of dolls and accessories. Read more…

Exclusive: Tangle Creations Unleashes Furry Fidget Friends at Toy Fair



After selling more than 250 million Tangles worldwide, the makers of the iconic fidget toy are set to unleash one of their biggest product launches yet. Tangle Creations‘ Furry Fidget Friends are “magical fidget companions” that are designed to spark kids’ creativity and imagination with every bend, twist, and turn. Read more…

Hasbro Unveils New Brand Campaign: ‘All Is Fair in Monopoly’



As Hasbro continues its 100th birthday celebration, the Rhode Island-based toy and game company is launching a new brand campaign for a classic that never goes out of style: Monopoly. Read more…

Mattel Launches Pictionary Vs. AI



Mattel is integrating artificial intelligence (AI) into one of its classic games. In Pictionary Vs. AI, all players draw images of the words while AI tries to guess the word. Read more…

Spin Master Reveals Plans for Third PAW Patrol Movie



Ahead of this weekend’s launch of PAW Patrol: The Mighty Movie, plans are underway for a third feature film from Spin Master Entertainment in association with Nickelodeon Movies. The next film is slated for theatrical release in 2026. Read more…

MGA Entertainment Heads to ‘Fraggle Rock’ in New Licensing Pact with The Jim Henson Co.



MGA Entertainment will serve as the global master toy licensee for the Emmy-winning series Fraggle Rock: Back to the Rock. Under the terms of the two-year agreement, MGA will produce a range of toys based on the series while sub-licensing the brand and the classic Fraggle Rock IP. Read more…

Jazwares Named Master Toy Licensee for Royale High



Jazwares has secured a master toy licensing agreement with Royale High, a fashion role-playing metaverse experience on Roblox. The collaboration will include an all-new toy line, including game-inspired fashion dolls that are set to launch in fall 2024. Read more…

Carrera Revell Races Into Toy Fair with New Licenses



Following the news that the company inked a deal with NASCAR and Hendrick Motorsports for new slot car sets and models timed to the 2024 racing season, the company has unveiled a host of new licenses for speed-minded pop culture enthusiasts of all ages. Read more…

Fun In Motion Toys Inks Licensing Deal with Nickelodeon Franchises for Shashibo



Fun In Motion Toys has inked a new licensing deal with Paramount Consumer Products to make products showcasing hit Nickelodeon franchises. This collaboration will introduce three new series of the interactive toy Shashibo. Read

Funko Games’ Newest Tabletop Offerings Celebrate the Holidays



The tabletop game developer Funko Games is bringing beloved franchises and characters to the table this holiday season. The latest offerings feature Charlie Brown, Rudolph the Red-Nosed Reindeer, Rugrats, Winnie the Pooh, and the Muppets. Read more…

‘Bedtime Defenderz’ Animated Series to Premiere at Toy Fair



Scentco’s new animated series, Bedtime Defenderz, is making its debut at Toy Fair this weekend on Saturday at 10:30 a.m. ET. Bedtime Defenderz takes viewers to Snoozeeland as Magnus assembles the Bedtime Defenderz to protect Ace from the villain, Torrag. Read more…

Jada Toys Continues Collaboration with Disney for New R/C Princess Carriage



Jada Toys is expanding its long-term relationship with Disney with a new R/C ride fit for a princess. The Disney Princess Remote Control Carriage combines Disney’s imaginative and dynamic storytelling with Jada Toys’ detailed product creation. Read more…

VeeFriends Joins Mattel’s Masters of the Universe Franchise with Action Figures



The toy company has revealed a collaboration between VeeFriends, the entertainment company created by entrepreneur Gary Vaynerchuk, and Masters of the Universe. The special edition two-pack introduces Skilled Skeleton alongside The Lord of Darkness, Skeletor. Read more…

Hasbro Pulse Con 2023 Reveals Include MtG NERF Blaster and More



Last week, Hasbro Pulse Con surprised fans with tons of new collectibles from Marvel, Star Wars, Transformers, Dungeons & Dragons, Power Rangers, Magic: The Gathering, and G.I. Joe. Read more at The Pop Insider…

Piñata Smashlings Trading Cards, Stickers to Make Chuck E. Cheese Debut



Toikido’s Piñata Smashlings will soon make its presence known in the hallowed halls of Chuck E. Cheese. Kids will be able to get a sampling of a forthcoming line of trading cards, stickers, and collectibles in collaboration with Panini Group. Read more at The Toy Insider…

Red Planet Group Extends Bonkers Toys Distribution Deal



Red Planet Group has extended its distribution partnership with Bonkers Toys, continuing its position as the exclusive distributor within Canada. Read more…

From the Archives: Barbie Doll is a 27-year Sales Phenomenon, Solid Licensing Performer for Mattel Toys



Take a look at Barbie from The Toy Book 1986 archives. Barbie was having a moment with the introduction of “The Rockers,” a major licensing program, and the introduction of a famous slogan: “We girls can do anything.” Read more…

Connetix Tiles Is Looking For a National Account Manager



Are you an experienced National Account Manager who is excited by the opportunity to play a key role in the growth of a STEAM-approved educational magnetic toy business? If so, then this is the perfect opportunity for you. Learn more…

FTC, 17 States Sue Amazon Alleging that the Retail Giant is ‘Illegally Maintaining Monopoly Power’



A surprise lawsuit sent shockwaves through the industry earlier this week as the Federal Trade Commission (FTC) and 17 state attorneys filed a complaint against Amazon in the U.S. District Court for the Western District of Washington. Read more…

Pudgy Penguins Waddle Into Select Walmart Stores



Pudgy Penguins, the line of penguin toys made by PMI Kids’ World, are now available at Walmart. The partnership results in the largest brick-and-mortar retail distribution of the line now dubbed “Pudgy Toys.” Read more…

Robbie Brenner Named President of Mattel Films



Mattel has promoted Robbie Brenner to President of Mattel Films. Brenner produced Barbie: The Movie for Mattel, the record-shattering and highest-grossing film of the year that was released in theaters this past summer. Read more…

Moose Toys Appoints Jeff Hurst as Senior Vice President, North American Sales



Moose Toys has appointed industry veteran Jeff Hurst as Senior Vice President, North American Sales. Hurst will join the company from its U.S. operation in El Segundo, California, beginning next month. Read more…