Submit Your Products For The Toy Book’s 2023 Toy Fair X 2024 New Toy Preview Issue!



As Toy Fair moves into its new fall time frame in New York City, the wheels are in motion for The Toy Book’s 2023 Toy Fair x 2024 New Toy Preview Issue! If you have new products to share with the industry, The Toy Book wants to hear from you!. Read more…

Hasbro’s Iconic Furby Returns with a New Look



Furby, the phenomenon from Hasbro that took over the world upon its release in 1998, has returned. With a history of disrupting pop culture and the toy aisle, Furby will inspire a new generation of kids to be themselves. Read more…

Mattel Plays it Forward During Global Volunteer Week



Last week, Mattel participated in an array of volunteer activities and projects, starting at its headquarters in El Segundo, California, and ranging from community beautification initiatives and tree-planting events to substantial donations to children’s charities and organizations. Read more…

LEGO Reveals New Castle Set, Murals to Celebrate 100 Years of Disney



The LEGO Group revealed an all-new LEGO Disney Castle set as an homage to the iconic castle at the beginning of all Disney movies. This 4,837-piece set not only features the castle building but also references from 14 classic Disney films. Read more…

Jada Toys to Debut Pink Slips at Homecoming Event



Jada Toys will formally debut Pink Slips, its new line of die-cast collectible vehicles, at Jada: Homecoming. The company is teaming up with Hoonigan, Toyo Tires, Inozetek, and Meguiars to host the event on July 8. For a sneak preview of the new line, see the Licensing & Entertainment issue of The Toy Book. Read more…

Licensing Expo Concludes with Record-High Retail Attendance



The annual event, which is put on by Informa Markets Global Licensing Group and sponsored by Licensing International, had nearly 12,000 attendees, which is a 13% increase from 2022’s total attendance. Read more…

Toikido Creates UEFA EURO2024 Mascot Inspired by Iconic Children’s Toy



Toikido, in collaboration with the Union of European Football Associations (UEFA) and Fanatics, master licensee for EURO2024, has unveiled the UEFA EURO2024 mascot. The life-size teddy bear mascot will be featured in a collaboration with Toikido’s online Roblox game world, Pinata Smashlings. Read more…

eeBoo’s Holiday Lineup Is Designed for a Festive Break from School



The winter holiday season is still quite a few months away, but eeBoo is getting families excited early for its lineup of holiday toys for the year. Read more at The Toy Insider…

ZURU Recalls 7.5 Million Baby Shark Bath Toys



ZURU has voluntarily recalled 7.5 million Baby Shark bath toys after reports of children suffering laceration or puncture wounds from falling or sitting on the hard plastic top fins. Read more…

Robosen’s Bumblebee Bot Features Advanced Autobot Action



Robosen Robotics is teaming up with Hasbro again to bring even more Transformers to its robot offerings. The company previously developed a fully functional Optimus Prime and is now tackling Bumblebee, the first in a new Performance Series line of robots. Read more at The Pop Insider…

Strong Museum of Play to Unveil Massive Expansion, New Exhibits



Tomorrow, The Strong National Museum of Play is unveiling a 90,000-square-foot expansion with a focus on classic board games, video game technology, and interactive exhibits. Read more…

FAO Schwarz to Become ‘Gabby’s Dollhouse’ Destination This Summer



FAO Schwarz, New York’s well-known and well-loved toy store, is partnering with Universal Products & Experiences to become a Gabby’s Dollhouse destination for young fans this summer. Read more…

Build-A-Bear Expands Presence at Hamleys Regent Street Location



Build-A-Bear Workshop is furthering its reach in the UK with a new renovation and expansion of the Build-A-Bear location at Hamleys Regent Street department store in London. Read more…

Staff Picks: The Toy Book’s Summer Of Fun 2023



It’s the time of year when the sun beams through backyards, the smell of sunscreen wafts in the air, and all around us kids have traded their backpacks for — you guessed it — toys. We rounded up our personal favorite summer toys of 2023, from iconic rides to all-natural wooden playsets to all the chalk and outdoor accessories needed for a personal playground! Read more…

ASTRA’s Insights: The Evolution of Licensed Products in Specialty



In recent years, specialty stores have realized the impact of licensed products not only on their sales, but also on getting new customers into their stores. Specialty retailers and manufacturers explain the unique opportunity that high-quality licensed toys provide. Read more…

Changing the Game: Licensed Video Game Toys Are Leveling Up This Year



From the days of the Atari 2600 to the launch of the Xbox Series X|S, Nintendo Switch, and the PlayStation 5, video games became a staple in most people’s lives. Kids and adults alike can power on their gaming consoles to envelop themselves in new worlds full of adventure from the comfort of their couches. Read more…

Toy Association Perspectives: The Power of Play for Aging Populations



June marks Alzheimer’s and Brain Awareness Month, and as more adults turn to play to de-stress and have fun, this month is the perfect opportunity to explore the developmental benefits of play for the elderly and those with cognitive impairments. Read more…