Retailers! Get The Toy Insider’s Holiday Gift Guide for YOUR Specialty Store



The Toy Insider Holiday Gift Guide will feature more than 350 toys for kids of all ages, broken down by age group to make for an easy-to-use holiday shopping reference. The guide also includes The Toy Insider’s iconic Hot 20, 12 Under $20, and STEM 10 lists. The first 100 U.S. retailer orders are free for up to five boxes! Get the details and order now…

Mattel Previews New Trolls Dolls Ahead of ‘Trolls Band Together’ Release

DreamWorks‘ Trolls Band Together hits theaters Nov. 17, and new toys will be hitting retail alongside it. Mattel revealed a number of upcoming Trolls products inspired by the movie, continuing to revitalize the nostalgic brand. Read more…

Hasbro Launches New NERF Blaster with Content Creator



Hasbro is upgrading a fan-favorite NERF blaster for the biggest NERF fans. The company teamed up with Luke Goodman, a NERF-themed content creator also known as Out of Darts, to launch the NERF Pro Stryfe X Blaster, the first-ever NERF blaster that shoots half darts. Read more…

Little Tikes Story Dream Machine Fosters Early Learning



The Little Tikes Story Dream Machine is a new way to get kids reading without the intense focus required for early reading. Designed for kids ages 3-6, the Story Dream Machine projects classic kids’ stories from Random House Children’s Books on the wall. Read more…

Moose Toys Adds New Surprise Toy Beast Lab to Lineup



Moose Toys‘ new surprise toy, Beast Lab, goes hand-in-hand with the fantasy-based Magic Mixies. Designed for kids ages 5 and up, Beast Lab contains everything kids need to reveal an electronic action figure. Read more…

Disguise Extends Global Licensing Rights with Nintendo



Disguise, the costume division of JAKKS Pacific, has extended its global licensing rights with Nintendo. This multiyear agreement allows Disguise to continue its partnership with Nintendo to design, develop, and manufacture costumes and accessories across the globe. Read more…

Pokémon World Championships Reveals Future Plans for the Brand



The Pokémon World Championships finished up earlier this week and The Pokémon Co. took the opportunity to tease several upcoming releases for the brand, with everything from new game content to an animated series. Read more…

Hasbro Entertainment Launch Marks a New Era in Storytelling from the Toy & Game Giant



Hasbro revealed the newly appointed leadership team of Hasbro Entertainment, a division focused on “leveraging Hasbro’s most valuable brands to develop and produce premium content across platforms for audiences of all ages.” Read more…

Funko Games to Release ‘Five Nights at Freddy’s’ Tabletop Game

Five Nights at Freddy’s, the hit indie horror video game that tasks players with trying to survive a haunted pizza restaurant, has already joined the Funko family with the Survive ‘Til 6 AM Security Breach game, Night of Frights game, and others. Now, a new tabletop game is hitting the scene with a focus on collectibility. Read more…

Dart Zone to Launch Max Omnia Pro Blaster



Dart Zone has added a new product to its line of blasters — the Max Omnia Pro Blaster. It is the second flywheel blaster within the Pro line, and the first to be fully dedicated to operating with half darts. Read more…

Kids Can Launch Their Own Business with a Girl Scout Cookie Sale Booth



It may not be Girl Scout Cookie season, but it’s always pretend play season! Little Tikes just released a playset where kids can sell yummy treats. Designed for kids ages 3 and up, the Girl Scout Cookie Booth sets kids up for success. Read more at The Toy Insider…

What Do You Meme? Rebrands to Relatable, Launches New Game



What Do You Meme?, originally named after its flagship game, is moving on to a new brand identity, hoping to better reflect the expanding offerings the game company has in its portfolio. Read more…

Boogie Board Releases New Products in Time for School



Ahead of back-to-school season, Boogie Board is adding three new products to its portfolio of light-up writing and drawing tablets. Boogie Board tablets are reusable and reduce paper use, perfect for young scribblers ages 4 and up. Read more…

These Hot Toys Figures Are So Realistic You’ll Think They’re Alive



Known for its detailed collectible figures — bringing beloved characters from Marvel, Star Wars, Back to the Future, and more to collection shelves everywhere — the collectibles company has decided to raise the bar once more with its new Artisan Edition collectibles. Read more at The Pop Insider…

15 Automotive & Motorsports-Inspired Licensed Toys & Games for Summer 2023



The Toy Book’s 2023 Licensing & Entertainment Issue hit the streets this summer with a host of new product previews that retailers and other members of the trade should have on their radar. Read more…

U.S. Video Game First Half Spending Shows Increase Over Last Year



Circana reported year-to-date consumer spending in June 2023, including video game content, hardware, and accessories, totaled $26.6 billion, a 2% increase from last year. Read more…

Toy and Game Industry Veteran Tami Murphy Launches Tamic Strategies



Building on 20 years of experience in the toy and game industry, Tamic Strategies offers comprehensive business consulting services to companies looking to grow within the toy, game, and gift spaces. Read more…

University Games Appoints Margie Benford to Oversee Puzzles and Mystery Games Division



Benford arrives at University Games from a Senior Global Sourcing position at Gap’s Athleta brand. Read more…

Invisible Universe Welcomes Jonathan Schneider as Studio Present



Invisible Universe is an animation studio with a focus on web-based content. The company is known for its animated characters with accounts across social media platforms such as TikTok and Instagram. Read more…