Insights from Overseas: The Toy Book at Spielwarenmesse 2023



Adventure Media & Events Vice President & Group Publisher Jackie Breyer shares a few words about her experience attending the 72nd Spielwarenmesse in Nuremberg, Germany. From sustainability to kidulting, some key trends generated big interest with buyers at the show. Read more…

From the Editor: Win on Sunday, Sell on Monday



Can the old adage from the racing world apply to the toy industry? This week’s commentary looks at how some toymakers used the Super Bowl to drum up business and how some “Big Game” TV spots could make an impact in the toy department. Read more…

The Pokémon Co. International Launches Pokémon Together Brand Campaign



Every year on Feb. 27, Pokémon fans around the world celebrate Pokémon Day by trading cards, building a community, and sharing their love of Pokémon with others. This year, The Pokémon Co. International is launching the Pokémon Together brand campaign to encourage trainers to share their love of the franchise with others. Gotta catch the news…

Mattel Set to Relaunch ‘Barney’ Franchise in 2024



Barney is prepping for a major comeback as Mattel promises “a comprehensive revitalization of the Barney brand” that will begin next year with the debut of a new animated series, followed by a feature film, YouTube content, music, toys, books, clothing, and more. Read more…

Disguise Inks Licensing Extension with Microsoft for Minecraft Franchise



Disguise plans to extend and grow its collection of Minecraft costumes and role-play items on an international level with new styles in the years ahead. Read more…

Hasbro Partners With Ageless Innovation to Create ‘Joy for All’ Games Targeting Older Adults



The new line of Joy for All games will feature classic titles from the Hasbro Gaming portfolio, each redesigned with older adults in mind. The games will include pieces that are easy to pick up, simple instructions, and relatable narratives. Read more…

Fun in Motion Toys Expands Shashibo Puzzle Cube Line



Fun in Motion Toys added the Holographic Series and the Wild Series to its lineup of shape-shifting, magnetic cubes. Read more…

Slot Car Company Carrera Celebrates 60th Anniversary



Carrera is honoring six decades of racing fun with a refreshed lineup of slot car sets for kids of all ages. The range includes sets inspired by Peppa Pig and PAW Patrol alongside a full fleet of officially licensed vehicles from Ferrari, Mercedes, Chevrolet, and more. Read more…

JAKKS Pacific Is Dropping New Super Mario Toys Like Red Shells



There are less than two months left until The Super Mario Bros. Movie hits movie theaters, but who’s counting? JAKKS Pacific is dropping a new line of toys at the end of the month to get kids excited about their favorite Italian plumbers hitting the big screen. Read more at The Toy Insider…

GPI, Floship Partner to Fulfill Crowdfunding Campaigns



GPI president Mike Fisher has expressed frustration with the fulfillment process for game industry crowdfunding campaigns due to product passing through multiple hands before it reaches backers. The partnership between GPI and Floship aims to make this process smoother. Read more…

Topps Races Into 24 Hours of Le Mans Deal



IMG brokered a new licensing deal between The Topps Co. and Automobile Club de l’Ouest for a new line of collectible trading cards inspired by 24 Hours of Le Mans. The first set of trading cards features artwork from original race posters spanning a full century from 1923 to 2023. Read more…

‘Bubble’s Hotel’ Primed for Multiplatform International Launch with Animated Series, Toys, and More



Unicorn Entertainment created a toy line focused on collectibility that will debut in China to support the Bubble’s Hotel animated series. Epic Story Media is currently discussing the property with additional toymakers in hopes of bringing it to kids around the world. Read more…

Hot Toys Heads to Gotham City with Tim Burtons Batman



Michael Keaton is back in action as Batman in The Flash, and Hot Toys is celebrating his return in a big way. The company is unleashing a new, photorealstic Batman figure and a Batmobile vehicle inspired by Tim Burton’s Batman (1989). Where does he get those wonderful toys?

United Smile Named Master Toy Licensee for Zoonicorn Brand



Toonz Media Group tapped United Smile to develop a new range of figurines, plush, and playsets inspired by Zoonicorn. The preschool toys will begin hitting retail next year. Read more…

Pocket.watch Extends Deal with Roku



Under an extended pact, The Roku Channel Kids & Family, an ad-supported video-on-demand (AVOD) streaming service, will host four new specials and one new series from digital-first pocket.watch creators. Read more…

Genius Brands’ Frederator Network Inks Content Deal with Buzzfeed



Under the new deal, Frederator Network has the first right to develop and produce long-form series based on digital properties created by the BuzzFeed Animation Lab. The right properties could eventually spawn consumer products deals extending into toys and games. Read more…

Evan Katz, Josh Roberts Talk Very Special Games on the ‘Power Kid Podcast’



In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Evan Katz and Josh Roberts of Very Special Games to the show. Listen here…

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Maestro Media Reveals New Hires, Promotions to Power Tabletop Game Growth



The company behind The Binding of Isaac franchise gears up for expansion as it plans to release multiple new titles in the months ahead. Read more…