Toy Fair Triumphant; LEGO Dominates Earnings

March 13, 2025

Submit Your New Products for The Toy Book’s Next Two Issues!

Our next two issues are in production and we want to feature your products! The Licensing & Entertainment (+Baby!) Issue debuts at Licensing Expo and ABC Kids Expo in May. Then, our annual Specialty Toys & Gifts Issue drops at ASTRA Marketplace & Academy in June. The clock is ticking, so submit now!

ICYMI: The 2025 Edition of The BIG Toy Book is here!

The North American toy industry’s leading and longest-running trade publication kicks off its 41st volume!

Read the new issue...

From the Editor: Toy Fair Triumphant!

The biggest toy show in North America is back in action…

Read the latest commentary...

The LEGO Group Dominates Earnings Season, Brick by Brick

The company comes off of Toy Fair by posting nearly $11 billion in revenue for 2024.

Little Tikes Makes Waves with New Bluey Outdoor Playsets

Bring the beach to the backyard!

JAKKS Pacific Partners with Authentic Brands Group for Roxy Dolls Collection

These dolls highlight action sports and will launch exclusively at Target in June.

Funds for Fun: The Toy Foundation Collects $1.3 Million In Donations

Companies contribute toys, furniture, and funds for kids worldwide.

Spin Master Renews Licensing Partnership for Gabby’s Dollhouse

Málaga Welcomes San Diego Comic-Con

Monopoly Corners the Media Market with Upcoming Movie, TV Series

Jazwares Celebrates Squishmallows Day with Largest Single Donation

Miniso Unveils Blackpink The Game Experience in Jakarta

State of the Industry Q&A 2025: Zack Farber, RMS

RMS takes on Toy Fair as the company looks to grow its business in the U.S. this year.

Changing the Game: Remakes, Sequels, and New IPs: 2025’s Gaming Revolution

From Switch 2 to Grand Theft Auto VI, this should be a big year.

Raising the Bar: The Essential Guide to Hiring a Lawyer for Your Toy Company

With big dreams come big responsibilities.

22 NEW PRODUCTS JOINING THE ACTION AISLE THIS YEAR

These toys mean one thing: ACTION!

WWE CHAMPIONSHIP TITLE ASSORTMENT

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HEROES OF GOO JIT ZU METEOR MADNESS GOO-TRON SUPREME

MOOSE

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Pop Mart Opens New Location in Connecticut

This location will be the company’s 23rd brick-and-mortar store in the U.S.

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