Flybar Acquires National Sporting Goods; Build-A-Bear Unleashes Sanrio Halloween Collection

August 8, 2024

The Toy Book's 2024 Action & Adventure Issue is Here!

ICYMI: This issue is packed with more than 150 new toys and games, plus exclusive features you won't find anywhere else!

Exclusive: Flybar Expands Portfolio with NSG Acquisition

The "Masters of Bounce" are boosting their sporting goods and skate presence.

Hasbro Puts a Spin on Star Wars and Marvel with New Beyblade Sets

Licensed Beyblades are spinning onto the scene.

Exclusive: MAGNA-TILES Blasts Off for Adventure with New Themes, microMAGS

The new products hit retail this month.

McDonald's Launches Collector's Meal with Collectible Cups

The collection features six nostalgic designs from toy brands, including Hot Wheels, Ty, and others.

Chill B Games Unveils Wu-Tang Clan Board Game

Small Car, Big Win: 7th Annual Hot Wheels Legends Tour Crowns Chicago Winner

Panini America to Launch The Rolling Stones Trading Card Set

Spiel Board Game Fair Slated for Big Return to Essen

Shared Adventures, Heated Battles: 18 New Games to Stock

18 new and upcoming games.

EXPLORE PRODUCTS

MAD DOG DEMO DERBY:

THE COLLECTIBLE TABLETOP DERBY GAME

DEFINITIVE GAMES

Age: 7+ | MSRP: TBD

EXPLORE PRODUCT

MARVEL STUDIOS'

THOR: LOVE AND THUNDER TRADING CARDS

UPPER DECK

Age: 14+ | MSRP: $7.95-104.95

EXPLORE PRODUCT

LET'S HIT EACH OTHER

WITH FAKE SWORDS

EXPLODING KITTENS

Age: 7+ | MSRP: $24.99

EXPLORE PRODUCT

FOOSBOTS STADIUM

FAT BRAIN TOYS

Age: 6+ | MSRP: $19.99

EXPLORE PRODUCT

Backstory: Forming Voltron — 40 Years of Defending the Universe

A look at the history of an iconic toy brand that shares a milestone anniversary with The Toy Book.

Licensed Package Design Trends: Powerful Strategies to Captivate Consumers at Retail

The box a toy comes in is almost as important as the toy itself.

Raising the Bar: Will Your Toy or Game Get You in Legal Trouble?

Take action before an unwelcome adventure in court.

Exclusive: Republic Records: Kids & Family Joins Forces with DreamWorks for 'Gabby's Dollhouse' Music Release

The first single hit Spotify, Apple Music, Amazon, and other streamers this week.

EXG Pro Launches New Peely Controller and Phone Holder

The 'Fortnite' favorite is joining EXG Pro's Cable Guys line.

Build-A-Bear Accelerates Classic, Sanrio Halloween Offerings Due to Viral Product Leak

Social media posts leaked a Hello Kitty and Friends seasonal collaboration.

Basic Fun! Scores $50 Million DIP Facility from Great Rock Capital

The company continues its restructuring and planning for the years ahead.

The Toy Association & People of Play Announce Merger; Mary Couzin to Join Association Leadership

The merger includes CHITAG, The TAGIEs, and more.

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