Meet Us at Licensing Expo; Mattel, Hasbro Partner for Hot Wheels Transformers

May 16, 2024

Meet with The Toy Book and The Pop Insider at Licensing Expo!

Stop by Booth No. G234 to pick up the new issues of The Toy Book and The Pop Insider and to meet Vice President & Group Publisher Jackie Breyer; Toy Book Editor-in-Chief James Zahn; Pop Insider Editor-in-Chief Ali Mierzejewski; and Senior Sales & Marketing Executive Stephanie Infantino.

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Deadline Extended! Submit Your New Products for The Toy Book’s Action & Adventure Issue!

Submissions close May 23! Our all-new theme shapes an epic issue focused on the newest and best products and innovators in Action Figures & Collectibles, Vehicles & R/C, Outdoor & Active, Ride-Ons & Wheels, Trading Cards, Hobby Supplies, and Tabletop Gaming!

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Rev Up and Roll Out: Mattel, Hasbro Partner for Hot Wheels Transformers Collection

Mattel and Hasbro have teamed up to celebrate 40 years of Transformers.

PMI Kids’ World’s Pudgy Penguins Toys Arrive at Target

Following a successful Walmart debut, the NFT-based toy line is expanding its retail presence.

Bandai Namco Releases New Tamagotchi Connection Devices

Bandai Namco has relaunched the Tamagotchi Connection, a virtual pet device that can pair with other Tamagotchi Connection devices.

WowWee, Hasbro Launch Summer Water Line

Hasbro and WowWee have unveiled their summer water toys, focusing on splash games such as Battleship Blast and NERF products.

Gray Matters Games Releases Slip It In Party Game

Jellycat Extends Offerings with New Baby Jellycat Range

The Strong Museum Names World Video Game Hall of Fame 2024 Inductees

Spielwarenmesse Expands Show Floor for 2025

Hasbro Unveils BEYBLADE X Transformers Line

22 New Outdoor & Active Toys

From water blasters and sand boxes to ride-ons and bug catchers,

these outdoor and active toys are bound to delight customers this summer!

EXPLORE PRODUCTS

BEYBLADE X TRANSFORMERS MULTIPACKS

HASBRO

Age: 8+ | MSRP: $24.99 each

EXPLORE PRODUCT

BILL NYE’S ROCKET LAB

VIRTUAL REALITY

ABACUS BRANDS

Age: 8+ | MSRP: $50

EXPLORE PRODUCT

TAMAGOTCHI CONNECTION

BANDAI NAMCO TOYS & COLLECTIBLES AMERICA

Age: 6+ | MSRP: $29.99-57.99

EXPLORE PRODUCT

PLANTOYS CAMPING SET

PLANTOYS

Age: 3+ | MSRP: $20.00

EXPLORE PRODUCT

Talkin’ Toys: Billy Corgan and Chloé Mendel

Toy Book EIC James Zahn caught up with Billy Corgan, frontman of The Smashing Pumpkins and owner of the National Wrestling Alliance (NWA), and wife Chloé Mendel, CEO of Madame ZuZus, to talk toys.

BBC Studios, Moose Toys Extend Licensing Deal for ‘Bluey’

Moose Toys will release a fall Bluey collection that includes the Heeler Celebration Home, new plush, and more.

Mojang Studios’ ‘Minecraft’ Secures New Licensing Deals, Celebrates 15 Years

Mojang Studios’ hit video game Minecraft is celebrating its 15th anniversary and new licensing partnerships will result in products from home decor to oral care.