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Mattel Signs Licensing Deal with Amazon MGM Studios for ‘Wednesday’



Mattel has signed a multiyear licensing deal with Amazon MGM Studios to create and sell co-branded dolls and collector sets inspired by the Netflix series Wednesday. In 2024, Mattel will release Wednesday dolls and collector sets through its Monster High and Little People Collector properties respectively. Read more…

Hasbro, Super7 Strike Deal for G.I. Joe O-Ring Action Figure Relaunch



Next year marks the 60th anniversary of Hasbro‘s G.I. Joe brand, and already some big news is starting to emerge. After years of rumors and rumblings — including an alleged deal that failed to materialize during Toy Fair back in 2020 — the 3.75-inch O-Ring G.I. Joe figures are making a comeback. Read more…

Heading Back to Hong Kong: The 50th HKTDC Toys & Games Fair is Ready to Play

The 50th edition of the Hong Kong Toys & Games Fair is around the corner in January. Here’s a look at what attendees can expect. Read more…

MGA Entertainment Releases L.O.L. Surprise! Tots for Hello Kitty’s 50th Anniversary



The L.O.L. Surprise! Loves Hello Kitty Limited-Edition Collection features two L.O.L. Surprise! tots styled in their cutest Hello Kitty outfits and packaged in a brand-new Hello Kitty-shaped ball, complete with her ears and a 50th anniversary bow. Read more…

LEGO, Epic Games Team Up for ‘LEGO Fortnite’



The LEGO Group and Epic Games are bringing a new world to Fortnite with LEGO Fortnite, a new survival crafting game housed inside Fortnite and the first play experience to come from the partnership. Read more…

ZURU Opens Flagship Campus in Los Angeles



ZURU has opened its doors to a new flagship campus in El Segundo, California. The three two-story buildings on the campus house a 13,500-square-foot showroom, complete with 267 screens for guests to immerse themselves in, along with different departments including Toys, Edge, and Tech. Read more…

Ravensburger to Release Third Disney Lorcana Trading Card Game Set



Ravensburger is releasing a third set of the trading card game (TCG) Disney Lorcana: Into the Inklands. The company has incorporated a few new game components into the release. Read more…

Relatable Introduces First Squishmallows Heating Pad



Relatable, the company best known for the hit card game What Do You Meme?, holds a license with Jazwares and recently released the Squishmallows Take 4 game. Now the company has expanded its Squishmallows offerings with the Cam the Calico Cat Squishmallows Heating Pad. Read more…

Dark Horse, Mattel Celebrate ‘The Art of Masters of the Universe: Origins and Masterverse’



Dark Horse Books and Mattel are unleashing The Art of Masters of the Universe: Origins and Masterverse, a definitive volume that invites readers to explore the lore and background behind the MOTU Origins and MOTU Masterverse lines. Read more…

Toy Developer BOTI Wins Copyright Infringement Case



Toy developer Big On Toy Innovation (BOTI) has won its copyright infringement lawsuit against Toi-Toys. Toi-Toys was found guilty of manufacturing and distributing an imitation of BOTI’s Doctor Squish-Squishy Maker toy through the retail chain Action. Read more…

Beaches Resorts Partners with The Elf on the Shelf



A partnership between Beaches Resorts and The Elf on the Shelf is taking The Lumistella Company’s hit intellectual property to hotels in the Caribbean this holiday season. Read more…

CAMP, Marriott Bonvoy Introduce CAMP Club Experiences to Resorts and Hotels



Marriott International’s portfolio of more than 30 hotel brands, Marriott Bonvoy, and CAMP will soon offer new, interactive programming at hotels and resorts around the world. The Marriott Bonvoy and CAMP collaboration will introduce CAMP Club experiences for toddlers and tweens at different Marriott locations. Read more…

‘Bedtime Defenderz’ Animated Series Hits YouTube



Scentco is launching a Bedtime Defenderz animated series on YouTube inspired by the company’s collection of plush characters. Read more,..

Diamond Book Distributors Signs Distribution Deal with Goodman Games



Diamond Book Distributors has signed a worldwide distribution agreement with Goodman Games, a tabletop role-playing game (RPG) publisher. Diamond Book Distributors will exclusively distribute Goodman Games products to North American and international book markets. Read more…

Hasbro Donates $400,000 to Toys for Tots



Following Hasbro’s Centennial Fan Choice Campaign, in which kids and their families voted on how $1 million would be donated to different charities, Toys for Tots won first place, and as a result, Alan Hassenfeld and The Hassenfeld Family Foundation donated $400,000 to the charity. Read more…

LEGO Provides $1 Million in Grants to Support Children



The LEGO Group is continuing its efforts in community involvement by donating grants to six nonprofits local to the Greater Richmond Region in Virginia, following the groundbreaking of the company’s new manufacturing site in Chesterfield County in April. Read more…

H&M’s New Squishmallows Apparel Is as Adorable as the Plush Itself



Jazwares and H&M teamed up to launch a collection of Squishmallows-themed apparel that is perfect for kids who love being cozy. There are 42 pieces of apparel and accessories in the collection. Read more at The Toy Insider…

Mastermind Toys to be Acquired by Unity Acquisitions; 18 Stores to Close



Following the news that Mastermind GP and Mastermind LP had filed for Creditor Protection ahead of the biggest shopping weekend of the year, the owners of Mastermind Toys have entered into an asset purchase agreement with Unity Acquisitions. Read more…

The Toy Book Top 10: The Hottest Stories of November 2023



It’s officially December, and with Thanksgiving and Black Friday in the rearview mirror, The Toy Book is hitting the rewind button and looking back at some of the hottest stories of November 2023, as chosen by you, the readers. Read more…

17 Fandom-Themed Stocking Stuffers that Are Much Better than Coal



There’s no reason why stockings can’t be filled with fandom flair. The Pop Insider rounded up 17 pieces of merch that are a perfect fit for stockings, featuring characters, artwork, and more inspired by your favorite TV shows, movies, and other pop-culture staples! Read more at The Pop Insider…

Backstory: The Fashionable Roots of the Claris the Mouse Kids’ Book Series



Author and Illustrator Megan Hess spoke with The Toy Book about crafting her hit series, Claris: The Chicest Mouse in Paris. Read more…

Jazwares Acquires Australian Toy Distributor Big Balloon

Jazwares is acquiring Big Balloon, an Australian toy distributor. Big Balloon Co-Founder Chris Loverso will serve as Managing Director of Jazwares Australia. Read more…

Paladone Acquires WeCool Toys



Paladone struck a deal to acquire WeCool Toys, the New Jersey-based company behind Compound Kings and a wide array of slime, compounds, activity sets, R/C vehicles, and more. Read more…

The Toy Association Reveals Plans for Leadership Transition as Steve Pasierb Plots Exit in 2024



Following the expiration of his contract in April, Toy Association President and CEO Steve Pasierb will exit the organization. Former VTech North America President Andy Keimach will assume the role of Interim President in the coming months as a Transition Committee seeks to fill the vacant chief executive slot. Read more…

Magformers Welcomes Sangkeun Lee as New CEO



Magformers, known for its magnetic construction sets, has appointed Sangkeun Lee as its new CEO, and looks toward a future of growth with him at the helm. Read more…

Cookbook Media Co-Founder Rob Bencal Partners with Relatable as Executive Licensing Consultant



Relatable, the company behind What Do You Meme?, has partnered with Cookbook Media Co-Founder Rob Bencal to expand its licensing and brand partnerships. Read more…

Moonbug Entertainment Appoints Peter Stone as its Chief Marketing Officer



Moonbug Entertainment, the company behind Blippi, Morphle, and CoComelon Lane, has appointed Peter Stone as its Chief Marketing Officer. Stone is the first to fill the company’s new position. Read more…