The Toy Book Top 10: The Hottest Stories of January 2023



It’s officially February, and The Toy Book is hitting the rewind button and taking a look back at some of the hottest stories of January 2023, as chosen by you, the readers. Check out the full list of the biggest toy stories right here…

Exclusive: JAKKS Pacific Launches Ami Amis Knitted Plush Collectibles Brand



The Toy Book unveiled JAKKS Pacific’s Ami Amis line of collectible, knitted plush friends this week. The brand launched first-to-market at Walmart yesterday and will expand to other retailers this spring. Read more…

Spielwarenmesse Honors 2023 ToyAwards Winners



Spielwarenmesse is back in action, and with it comes the ToyAwards. To formally welcome visitors to the 72nd Spielwarenmesse international trade fair in Nuremberg, Germany, the 2023 ToyAwards winners were unveiled at the annual PressPreview event. See the winners…

Mattel Launches Minecraft Creator Series Camp Enderwood Toy Line



The world of phygital toys expands with the Minecraft Creator Series Camp Enderwood DLC Map and a full range of companion toys. Kids can collect multiple figures that come packed with unique codes that they can redeem for in-game items. Read more…

Kroeger, Jazwares Team Up for Halloween



Kroeger Inc. and Jazwares are expanding their distribution partnership to include Jazwares Costume Play products. Under the extended pact, Kroeger will provide sales and inventory support for specialty and mid-tier retailers in the U.S. and Canada in time for Halloween. Read more…

LEGO Celebrates 20 Years of ‘Star Wars: The Clone Wars’



To celebrate the 20th anniversary of The Clone Wars, The LEGO Group unveiled two new Star Wars helmet building sets. Captain Rex and Commander Cody will be available for purchase on March 1. Read more…

ZAG, Horst Brandstätter Group Ink Deal for Playmobil x ‘Miraculous’ Toy Line



A new line of Playmobil toys based on Miraculous: Tales of Ladybug and Cat Noir will begin hitting retailers next year. WildBrain CPLG brokered the licensing deal, which was unveiled at Spielwarenmesse this week. Read more…

Fisher-Price Celebrates The Super Bowl



Fisher-Price is giving fans a “little” way to celebrate their favorite football team’s massive win for Super Bowl LVII. The Little People Collector Super Bowl LVII Champions set will feature either the Kansas City Chiefs or the Philadelphia Eagles. Read more at The Pop Insider…

Funko Games to Expand Presence in Australia and New Zealand



Big Wheel Toys and Let’s Play Games will extend the reach of Funko Games throughout Oceania. Select products from the growing company will be available to retailers in the region this spring. Read more…

Faber-Castell Launches New Craft Kits Inspired by The World of Eric Carle



This spring, Faber-Castell’s Creativity for Kids brand will bring art products based on Eric Carle’s famous books to retail shelves. Joester Loria Group brokered the deal between  The World of Eric Carle brand and Creativity for Kids. Read more…

From the Editor: The Changing Tides of the Toy Industry



This week’s commentary includes thoughts on the upcoming toy industry earnings season, the hunt for newness, and predictions for the year from a quartet of familiar voices. Read more…

Lee Allentuck Talks Licensing, Games, and Toys on the ‘Power Kid Podcast’



In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Lee Allentuck to the show. Listen here…

The Toy Book Podcasts by Adventure Media & Events are available through all of your favorite streaming services, including Amazon Music, Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.

Target Celebrates Black History Month with a Spotlight on Dolls and Games



February is Black History Month and Target is spotlighting Black founders and creators with a curated selection of toys, games, books, and music. This is Target’s ninth year in a row debuting an exclusive product collection for Black History Month. Read more at The Toy Insider…

Hasbro to Cut 15% of Global Workforce Amid Leadership, Organizational Changes, Weaker-than-expected Earnings



Preliminary full-year 2022 revenue fell 9% to approximately $5.86 billion following a 17% decline in Q4. Eric Nyman, an 18-year Hasbro veteran who was promoted to President and Chief Operating Officer just last year, will depart the company as it eliminates 1,000 jobs. Read more…

Schleich Reports 13% Sales Growth in North America for 2022



Schleich, the German manufacturer of detailed character figures and playsets, revealed a 13% sales spike in North America in 2022. The numbers mark the company’s eighth consecutive year of growth and contributed to an overall global sales gain of 8% last year. Read more…

Universal Welcomes Rafael ‘Rafa’ Macias as EVP, Global Commercial Officer, Consumer Products



Macias joins Universal from The Walt Disney Co. He was most recently the Senior Vice President, Third Party Retail for Disney Parks, Experiences, and Products. Read more…