Stranger Things Squishmallows Squad OTW; LEGO Reveals New Super Mario Sets

March 14, 2024

ICYMI: The 2024 Edition of The BIG Toy Book is Here!

The Toy Book‘s 40th volume begins with The BIG Toy Book, our annual look ahead, and kicks off the 40th Anniversary celebration for the toy industry’s longest-running print publication.

Read the new issue...

Jazwares Adds Stranger Things Characters to the Squishmallows Squad

As part of the company’s Squishmallows Day celebrations, Jazwares teamed up with Netflix for a Squishmallows x Stranger Things collaboration, set to roll out globally this summer.

LEGO Reveals New Super Mario Sets to Celebrate MAR10 Day

The LEGO Group celebrated MAR10 Day on March 10 with a YouTube premiere and three new Super Mario-themed sets.

ToyFest Reports Successful 2024 Show, Reveals 2025 Dates

ToyFest wrapped up its 11th tradeshow last week, hosting retailers from 48 states and 24 countries. This year marked the event’s second year as a national trade show.

Pow! Zap! Chew! DC and Bazooka Bubble Gum Join Forces for Comic Candy Crossover

Build-A-Bear, DreamWorks Launch ‘Kung Fu Panda 4’ Collection

Super Impulse Partners with Netflix for New Poptaters

OOLY Opens Renovated Diverse Marketing Showrooms

Sunlight Entertainment, Pocket.watch Team Up for ‘Ryan’s World Rescue Squad’

BrandTrends, Markettcom Host Inaugural Licensing Horizons Awards

Rainbow Brite Celebrates 40 Years of Magic

In 1984, a young girl named Wisp magically transformed into Rainbow Brite to protect Rainbowland. Forty years later, Rainbow Brite remains a vibrant part of ‘80s kids’ hearts and is catching the eyes of younger generations.

Raising the Bar: Top 5 Legal Trends Forecast for 2024

Toy industry veteran and U.S. attorney Stephanie Pottick talks trends to look out for in the legal space.

ZAG Inks Multimedia Deals for ‘Miraculous’

ZAG has signed several new multimedia deals for Miraculous with companies in various categories including Insight Editions, Ravensburger, and more.

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Kohl’s to Open In-Store Babies ‘R’ Us Locations This Summer

Kohl’s and WHP Global, the owner of the Babies “R” Us brand, are teaming up to bring baby gear, furniture, and more to Kohl’s starting this summer.

From Bricks to Billions: LEGO Sales Surge Despite Toy Market Slump

The company’s DKK 65.9 billion (approximately $9.65 billion in U.S. dollars) in revenue outpaced the industry thanks to a portfolio stacked with nearly 50% new products — its biggest offering ever.

Funko Earnings ‘Pop!’ Again Amid Turnaround, Continued Executive Shuffle

The Washington-based purveyor of pop culture-inspired toys, collectibles, and lifestyle products saw net sales slide more than 12% in the fourth quarter — a smaller dip than expected — while improving on its operations, cash flow, and other metrics.

PlayMonster Appoints Jonathan Berkowitz as its CEO

PlayMonster Group, the company behind the board game Pigs on Trampolines, has selected Jonathan Berkowitz to serve as its CEO.

The Toy Association Elects New Board of Directors, Executive Committee

The Toy Association has elected seven new members to its Board of Directors, and Sharon Price John, President and CEO of Build-A-Bear Workshop, will assume the role of Chairperson.

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