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The Toy Book’s Top 10: The Hottest Stories of April 2022
The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of April, as chosen by you: the readers! If one thing is certain, it’s that two toymakers dominated the news cycle month. Read more…
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Crazy Aaron’s Donates Thinking Putty Care Packages in Support of Mental Health Awareness Month
“Supporting mental health is the human equivalent to supporting infrastructure like roads and bridges. Without it, human potential is limited. With a solid foundation, your potential is infinite,” says Crazy Aaron’s Founder and Executive Chairman Aaron Muderick. Read more…
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Women in Toys, Licensing & Entertainment Launches WiT Wellness Initiative
Launching in tandem with National Mental Health Month, Women in Toys, Licensing & Entertainment (WiT) launched its newest initiative, WiT Wellness. The year-round initiative is designed to raise awareness and create conversations around mental health and well-being, and to inspire individuals to incorporate mental wellness into their lives. Read more…
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UNICEF, The LEGO Group Promote Kids’ Digital Well-Being
UNICEF and The LEGO Group have joined forces to form the Responsible Innovation in Technology for Children project. Funded by the LEGO Foundation, the project seeks to create practical tools for businesses and governments that will empower them to put kids’ well-being at the center of digital design, during a digital age when technology has become increasingly present in kids’ formative years. Read more…
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Hot Wheels Expands Representation with Aaron Wheelz Partnership
In an effort to encourage more inclusive stories through play, Mattel launched the first-ever, remote-controlled wheelchair toy in partnership with paralympic athlete Aaron “Wheelz” Fotheringham. The Hot Wheels R/C Aaron “Wheelz” Wheelie Chair features a built-in action figure modeled after Fotheringham and includes a remote control and a ramp so that kids can perform epic tricks. Read more…
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TOMY Becomes Master Toy Partner for ‘A Little Spot’ Book Series
TOMY will develop a broad range of branded social-emotional-learning-themed products based on the series, including feature plush. Additionally, TOMY will also distribute the Amazon best-selling book and plush box sets to brick-and-mortar chains around the world. Read more…
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Licensing Expo Reveals 2022 Speaker Lineup
Representatives from License Global, Paramount, LEGO, Hot Topic, WildBrain, FanGirl Consulting & Brand Management, GennComm ImaGENNation, Seltzer Licensing Group, Ferdinand IP Law Group, Formula E, Beanstalk, PhatMojo, Watermelon Creative, JS Product Design, Smiley, Licensing International, and Products of Change are among this year’s speakers. Read more…
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Exclusive: Marvel Introduces Black Panther Legacy Collection
The Toy Book and Marvel teamed up to debut the exclusive first look at toys from the new Marvel Studios Legacy Collection. Following the success of the Infinity Saga line of toys and collectibles last year, Marvel Studios is looking ahead to the release of Black Panther: Wakanda Forever by bringing T’Challa and other legendary characters from Black Panther back into toy departments this summer. Read more…
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Ravensburger Introduces Star Wars Puzzle Range
In honor of Star Wars Day, Ravensburger unveiled its first collection of puzzles inspired by a galaxy far, far away. The new range inclues puzzles inspired by the entire nine-film Skywalker Saga and The Mandalorian. Read more…
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ZAG Inks More than 30 ‘Miraculous’ Deals in Mexico
Just six months after opening its first office in Mexico, ZAG has inked deals with more than 30 new licensees, retailers, and promotional partners for its flagship animated series, Miraculous — Tales of Ladybug & Cat Noir. Read more…
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The Muppets Are Ready to Mingle with 12 New LEGO Minifigures
Hi-ho, Kermit the Frog here! LEGO is shining a spotlight on The Muppets with 12 new minifigures inspired by The Muppet Show. The assortment includes Animal, Beaker, Dr. Bunsen Honeydew, Fozzie Bear, Gonzo, Janice, Kermit the Frog, Miss Piggy, Rowlf the Dog, Statler, the Swedish Chef, and Waldorf. Read more…
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Rocket Licensing Represents ‘Little People, Big Dreams’ Series
Rocket Licensing will be discussing the brand with licensees across a wide range of categories and plans to create a licensing program that includes apparel, dress-up, games, puzzles, publishing, stationery, and more. Additionally, a new style guide will be available for licensing partners featuring illustrations from the series. Read more…
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Guru Studio Expands True and the Rainbow Kingdom Toy Line in North America
Guru Studio teamed up with distributor Imports Dragon and toy partner United Smile to bring the robust product line to Amazon and Toys “R” Us Canada. The line features plush toys, dolls, figures, and vehicles centered around the world of fearless True and her best friend, Bartleby the cat. Read more…
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Cartoon Saloon Leads Licensing, Merchandising for Netflix’s ‘My Father’s Dragon’
The animated project is based on the best-selling book about a young boy who runs away to rescue a baby dragon. Cartoon Saloon Brand Development will host in-person meetings for parties interested in the property at Licensing Expo in Las Vegas later this month. Read more…
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Declassifying the Future of G.I. Joe: A Roundtable with Hasbro
At the Pop Insider, Senior Editor James Zahn catches up with G.I. Joe Product Design Director Lenny Panzica and Associate Brand Manager Emily Bader to discuss the growth of the G.I. Joe Classified Series. Read more…
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Toys ‘R’ Us ANZ Presents at NWR Virtual Investor Conference
Following its relaunch of Toys “R” Us as a digital-first, direct-to-consumer retailer in Australia and New Zealand, Toys “R” Us ANZ Ltd. is currently setting up shop in the UK. This week, the company’s CEO and Managing Director, Dr. Louis Mittoni addressed investors and analysts at the NWR Virtual Investor Conference. Read more…
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Spin Master Reports 34.9% Spike in Q1 Toy Sales; Updates 2022 Guidance
The global toy and entertainment company says that overall revenue in Q1 spiked to $424.2 million, a 34% increase versus $316.6 million in the same period last year. According to the company, 30% of its revenue was attributable to toys. Following the new pattern established last year, Spin Master reports its earnings across three “creative centers” — toys, entertainment, and digital games. Read more…
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Jakks Pacific Posts Massive 44% Sales Spike for Q1 2022
SEGA’s Blue Blur and Disney’s Madrigal family helped power Jakks Pacific‘s best first quarter sales and earnings per share in 14 years. The company reported that net sales in Q1 hit $120.9 million, a 44% spike versus $83.8 million in the same period in 2021. Read more…
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Peanuts Worldwide Names Lisa Silverman Meyers as Senior Vice President, International
Silverman Meyers, a former Viacom and Nickelodeon executive, joins the company from the Metropolitan Museum of Modern Art, where she served as global head of licensing and partnerships, retail marketing, and creative. Read more…
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