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Global Toy Industry Supports Ukraine During Russian Conflict
The Russian invasion of Ukraine is creating new challenges for toymakers worldwide. Following a call to action published by the Ukrainian Association of Toy Industry, members of the global toy industry have been providing humanitarian aid to kids and families in Ukraine and halting deliveries to Russia. Read more…
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Hasbro Vet Alan Hassenfeld Leads The Toy Foundation’s Efforts to Aid Kids in Ukraine
The Toy Foundation says that it will formulate a plan in the days and weeks ahead to work with vetted partners to provide aid and resources to the thousands of families that have been displaced and impacted by the Russian invasion. Read more…
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Spin Master Inks Licensing Extension for Batman, DC Super Heroes Toys
Spin Master’s toys based on the Caped Crusader and some of the more nefarious residents of Gotham City will stay in the toy department for years to come as the company extended its partnership with Warner Bros. Consumer Products through 2026. Read more…
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Mattel Reintroduces Fisher-Price Play Lab
Located in East Aurora, New York, Mattel‘s Fisher-Price Play Lab is where kids and designers work together to create and evaluate more than 450 toys each year. The facility has been renovated with new technology and tools for product development. Play Lab-branded endcaps will appear at retailers across the U.S. this year. Read more…
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Moose Toys Expands Magic Mixies Brand, Previews 2022 Lineup
Following the success of the Magic Mixies Magic Cauldron, which was recently named Creative Toy of the Year by The Toy Foundation during the 2022 Toy of the Year Awards, the brand will expand with Magic Mixies Mixlings to lead a robust new product line that Moose will debut this year. Read more…
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Jakks Pacific, Disguise Unveil Sonic the Hedgehog 2 Toys, Costumes
In celebration of the upcoming theatrical release of Sonic the Hedgehog 2 from Paramount Pictures, Sega of America teamed up with Jakks Pacific and Disguise for an extensive new range of action figures, vehicles, plush, and costumes inspired by the film. Read more…
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Hasbro Celebrates 40 Years of G.I. Joe: A Real American Hero
Following a soft launch with the introduction of the Skystriker HasLab project through Hasbro Pulse last fall, Hasbro officially began celebrating the 40th anniversary of its G.I. Joe: A Real American Hero brand with a two-hour live stream event packed with new products that will arrive at retail through May of next year. Read more…
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Educational Insights Teams up with YouTube Educator Ms. Monica for Preschool Content
The company kicked off its 60th anniversary on the 60th day of the year by announcing a partnership with Ms. Monica of the Circle Time with Ms. Monica show on YouTube. The yearlong partnership will feature exclusive content from Educational Insights shared to Ms. Monica’s audience. Read more…
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Brown Toy Box, DonorsChoose Fight Poverty with New Product Line
The organizations seek to expand in-school educational offerings and inspire kids to be successful in STEAM careers. This partnership follows Brown Toy Box’s attendance at the Elementary and Secondary Education Act (ESEA) conference. Read more…
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PlayMonster Launches Spirograph National Art Contest
The Spirograph National Art Contest encourages kids to create Spirograph art that has a chance to be featured at the Strong National Museum of Play in Rochester, New York. Spirograph was first created in 1965, originally developed by a British mechanical engineer. Read more…
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Basic Fun! Celebrates 75 Years of Tonka Trucks with Fan Contest, New Toys
This year marks 75 years since the Tonka toy trucks first hit imaginary highways everywhere. To celebrate nearly a century of Tonka toughness, Basic Fun! is launching a yearlong celebration that invites fans everywhere to participate. Read more…
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Exclusive: Introducing ‘Generation Self Improve’
The Insights Family explores a new generation of kids and families that are looking to better themselves through toys that make learning fun. Read more…
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The Noble Collection Expands Toyllectable Product Range
New BendyFigs are joining the company’s Toyllectibles lineup featuring characters from the Wizarding World, Avatar: The Last Airbender, Jurassic Park, E.T. the Extra-Terrestrial, and more. Read more…
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Warren James, Dawko Introduce Hex x Five Nights at Freddy’s Plush Collection
The debut plush collection includes Freddy Fazbear, Bonnie the Bunny, Chica the Chicken, and Foxy the Pirate, each with mix-and-match pieces that kids and collectors ages 6 and up can use to swap parts using internal magnetic connections. Read more…
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Afro Unicorn Expands with New Licensing Partners, Upcoming Products
The company is looking to build a full consumer products program, including toys and publishing, and has already inked deals with licensees across a broad range of categories. Read more…
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Jump into the 'Roblox' Metaverse for a New Era of Play
Toy Book Senior Editor Jackie Cucco explores the growth of the Roblox platform with insight from executives at WowWee, Jazwares, HEXBUG, Spin Master, and more. Read more…
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Talkin' Toys: Miraculous Tales and Toys
The Toy Book caught up with Georgia Manolas Walker, vice president of marketing at Playmates Toys, to discuss the ZAG’s Miraculous: Tales of Ladybug & Cat Noir and the new toys based on the show. Read more…
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State of the Industry Q&A 2022: PlayWise Partners
Rachel Griffin, co-founder of PlayWise Partners, discusses how companies can best interact with their audiences and the impact of hybrid trade shows in the Toy Book’s annual State of the Industry Q&A. Read more…
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State of the Industry Q&A 2022: Basic Fun!
Jay Foreman, CEO at Basic Fun!, discusses COVID-19 disruptions and supply chain challenges in the Toy Book’s annual State of the Industry Q&A. Read more…
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State of the Industry Q&A 2022: Camp
Lesley Nightingale, chief merchandising officer of Camp, discusses how the growing retailer is dealing with supply chain disruptions and digital shopping safety in the Toy Book’s annual State of the Industry Q&A. Read more…
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State of the Industry Q&A 2022: FAO Schwarz
David Niggli, chief merchandising officer at FAO Schwarz, talks about high-performing toy categories and experiential retail in the Toy Book’s annual State of the Industry Q&A. Read more…
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DC Launches Batman Store on Amazon
Ahead of tomorrow’s theatrical release of The Batman, DC and Warner Bros. Consumer Products have launched a dedicated Batman storefront at Amazon. The digital destination features products from several companies that kids can use to create a Batcave of their own. Read more…
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Spin Master Reports Record Earnings for 2021
It’s officially official: 2021 was an excellent year for Spin Master. Following the unofficial reporting of its preliminary fourth quarter and full-year earnings for 2021 last month, Spin Master confirmed that gross product sales for toys spiked 20% for the year alongside a 30% increase in revenue. Read more…
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Rainbow Loom Manufacturer Choon’s Design Appoints Chris Tidwell as CEO
Tidwell brings with him more than 30 years of experience in the toy industry. Tidwell previously served as the CEO at Magformers and has been a leading voice in the toy industry when it comes to combating counterfeit products. Read more…
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WiT Reveals 2022 Wonder Women Award Winners
Women in Toys, Licensing & Entertainment (WiT) kicked off Women’s History Month by revealing its 2022 Wonder Women Award winners. WiT celebrates its 30th anniversary this year while continuing the tradition of recognizing and honoring remarkable leaders, entrepreneurs, and change-makers for their outstanding contributions in the toy, licensing, and entertainment industries. Read more…
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