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New Opportunities Await on the Toy Book’s Job Board!
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Exclusive: ZURU’s 5 Surprise Mini Brands: Disney Store Edition to Launch at Target
ZURU has reimagined some of the most popular toys from the Disney Store as miniature collectibles with a massive, cross-audience appeal for which kids, parents, and collectors of many fandoms and interests will be on the hunt. 5 Surprise Mini Brands: Disney Store Edition includes more than 70 miniature toy replicas s from Disney franchises and brands. Read more…
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Mattel’s Masters of the Universe Welcomes Multicultural Rulers of the Sun
The Masters of the Universe (MOTU) brand kicks off its 40th anniversary celebration with new characters: The Rulers of the Sun. The diverse heroes will join MOTU across multiple toy lines this year, following last year’s introduction of the Black hero Sun-Man. Read more…
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Funko Teams up with GameStop, Make-A-Wish to Celebrate World Wish Day
The collaboration includes a new line of blue Funko Pop! Vinyl figures featuring an assortment of fan-favorite characters from Marvel, Disney, Lucasfilm, and Pixar. These Pops! With Purpose will include a charitable donation to Make-A-Wish with every purchase. In addition to the donations from sales, Funko will donate $150,000 to Make-A-Wish. Read more…
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Elenco Celebrates 50 Years of Business, 20 Years of Snap Circuits
The Illinois-based company behind the Snap Circuits line of building toys is planning a year of activations to celebrate 50 years in business, 20 years of its flagship brand, and a trio of Toy of the Year (TOTY) Award nominations. Electrical engineer Gil Cecchin founded the company in 1972 in his basement, supplying circuit kits to educators as an early pioneer in the STEM market. Read more…
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Spielwarenmesse Reveals 2022 ToyAward Winners
Spielwarenmesse eG named the 2022 ToyAward winners in five categories: Preschool (3-6 years), School Kids (6-10 years), Teenagers & Adults (10+ years), Startup, and Sustainability. Read more…
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Licensing Expo Returns to Las Vegas with Toy Industry Support
Licensing Expo will return to Las Vegas with a live show in May. The decision was made with the support of many of the world’s top toymakers, including Hasbro, The LEGO Group, Mattel, Spin Master, and more. Read more…
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The Pokémon Co. International, The Wand Co. Introduce Die-cast Pokéball Replicas
Pokémon trainers need to make some room on the shelf: new die-cast Poké Ball replicas on the way. This year’s series will include replicas of the Heal Ball, the Friend Ball, the Quick Ball, and the Cherish Ball. Read more…
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Playmobil Strikes Deal with Anime ‘Naruto’
The German company inked a licensing deal to create 24 figures inspired by Masashi Kishimoto’s Naruto Shippuden. An initial wave of 12 figures will be released on Sept. 30 followed by a second wave on Nov. 18. Read more...
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Exploding Kittens Launches Hand-to-hand Wombat Game on Kickstarter
The fiery felines from the Exploding Kittens game are making their way back to game night arenas, this time as menacing marsupials in the brand’s newest game, Hand-To-Hand Wombat. Back in 2015, Exploding Kittens launched on Kickstarter and amassed notable success. Read more…
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UTA Tapped to Lead Licensing, Publishing for ‘Super Sema’
Following last year’s news that Just Play will take the lead as global master toy licensee for the series about an African kid superhero, UTA has come on board as the North American licensing and publishing agent. UTA is looking to build partnerships for Super Sema across publishing, apparel, home, and accessories in the months ahead. Read more…
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Cloud b Celebrates 20 Years
The company behind Tranquil Turtle and the soothing Sleep Sheep is celebrating its 20th anniversary with a renewed commitment to its legacy products and a push toward innovation and new styles. Cloud b was acquired last year by BTL Diffusion. Read more…
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Bandai America Launches 4 New Digimon X Colors
Digimon X launched last year as an updated version of the original Digimon virtual pet toy that originally launched in the ‘90s. Recommended for kids ages 8 and up, the digital monster features a screen and three buttons, and the entire device is attached to a keychain so kids can take it on the go. Read more…
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Radio Flyer Introduces Hero Wagon for Children’s Hospitals to Use
To create the Hero Wagon, designers at Radio Flyer consulted with hospital staff to create features that can benefit both patients and staff in a hospital setting. This includes a patented one-hand folding design, a patent-pending IV pole bracket integrated into the wagon, and the use of wipe-clean, medical-grade fabric. Read more…
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Rainbow Loom Celebrates 10 Years with ‘Choon’s Challenge’
Choon’s Challenge is a contest designed to support and celebrate arts initiatives in schools across the country. During the challenge this summer, 10 schools will be awarded $2,022 each in an effort to help fund arts programs. Read more…
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Spin Master’s Gross Product Sales for Toys Spiked 20% in 2021
The company revealed 2021 toy sales performance ahead of its formal reporting. Its numbers “provide context for Spin Master’s performance in line with the timing of financial results for the broader industry.” Total revenue last year spiked 30% attributed to growth in toys, entertainment and licensing, and digital games. Read more…
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Build-A-Bear Workshop Celebrates 25 Years of Furry Friendship
The plush brand and mall retailer has launched a yearlong celebration to commemorate its memorable moments and milestones from the past 25 years. The celebration includes an exclusive new line of furry friends, clothing, and accessories plus licensing partnerships, collaborations, and in-store activations planned for the months ahead. Read more…
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PlayMonster Appoints Tim Kilpin as CEO
With the retirement of Bob Wann, Tim Kilpin has been promoted from president to CEO. In his new role, Kilpin will focus on expanding and accelerating PlayMonster’s retail relationships, product innovation, brand development, licensing, and international expansion. He will oversee the continuing growth of Hasbro’s Playskool brands, as well as several major launches from last year, including Koosh and Spirograph Animator. Read more…
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Manuel Torres Port Appointed as Global Head of Consumer Products for pocket.watch
In his new position, Torres Port will prioritize internal expansion while overseeing all consumer products licensing for pocket.watch brands and focusing on the growth of each franchise, including the launch of new ones. Read more…
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Dr. Suess Enterprises Promotes Susan Brandt Promoted to President and CEO
Brandt has led the company as president for more than two decades, and will oversee worldwide operations in her new role. Her most recent deals for Dr. Suess Enterprises include a three-part movie deal with Warner Animation Group, a Dr. Seuss NFT collecting experience, and a traveling exhibition with Kilburn Live. Read more…
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ZAG Appoints Carlotta Caracciolo to Lead Consumer Products in Middle East, Africa
In her new role, Caracciolo will oversee the company’s consumer products strategy in the region with an immediate focus on two properties from the ZAG Heroez portfolio: Miraculous and Ghostforce. Caracciolo joins the company from MGA Entertainment. Read more…
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