From the Editor: A Record-Breaking Weekend at Retail Ushers in the Holiday Season Amid Toy Industry Uncertainty



Whether you call it “Thanksgiving Weekend,” “The Turkey Five,” or “Cyber Week,” the five-day span from Thanksgiving to Cyber Monday saw more than 200 million U.S. consumers turn out to shop according to the annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics. Read more…

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Exclusive: Nacelle’s ‘A Toy Store Near You’ Season 6 Debuts on Christmas Eve

The studio and consumer products company behind The Toys That Made Us (Netflix) and the relaunch of toy and entertainment brands including Robo Force, Sectaurs, and Biker Mice from Mars will deliver the sixth season of its acclaimed docuseries, A Toy Store Near You on Amazon Prime Video beginning Dec. 24. Read more…

Mattel Reveals Fashion Model Claudia Schiffer Barbie



Claudia Schiffer, a legendary supermodel and entrepreneur who rose to fame in the ’90s, is the latest person to have a Barbie doll created inspired by her likeness. Schiffer’s chic signature style still influences celebrities and tastemakers today. Read more…

LEGO Expands Sustainable Packaging Efforts



The LEGO Group is continuing its ongoing endeavor to phase out single-use plastic from its packaging and replace it with sustainable, recyclable paper. This process started earlier this year in Europe and Asia and will start rolling out in the Americas next year. Read more…

Hasbro Reveals Additions to Star Wars Black Series and Vintage Collections



Two Star Wars collectible lines by Hasbro, The Black Series and The Vintage Collection, will grow next year as new figures are introduced to each line. The latest offerings are inspired by Star Wars: Ahsoka. Read more…

Spin Master Entertainment’s ‘Unicorn Academy’ Makes Netflix’s TV Top 10



Unicorn Academy, a Netflix fantasy-adventure animated series from Spin Master Entertainment, has held a spot on Netflix’s TV (English) Top 10 for three weeks. The series, which follows Sophia and her classmates at Unicorn Academy, has also secured a spot on the Kid’s Most Watched lists. Read more…

Jazwares Launches New Pokémon Squishmallows



Jazwares and The Pokémon Co. have revealed two new Pokémon Squishmallows. Clefairy and Teddiursa are joining the growing collection of Pokémon Squishmallows plush. Read more…

Tonies Launches Disney ‘Wish’ Figure



Tonies is adding to its lineup of licensed character figures with Asha and Star, the starring duo from Disney’s latest movie, Wish. The Tonie features two tracks: “I’m A Star,” a song from the movie, and a story about how Asha and Star save Rosas from King Magnifico. Read more…

YouTube Group Sidemen Launch Gen Z Party Game



The Sidemen are a group of YouTube personalities who come together to play games and challenge each other. The group’s latest challenge has been to launch Hit Send, a new party game for a Gen Z audience. Read more…

Cyber Group Studios, United Smile Name Jay@Play Exclusive U.S. Distributor for ‘Gigantosaurus’ Toys



Cyber Group Studios and master toy licensee United Smile have named Jay@Play the exclusive distributor for Gigantosaurus toys in the U.S. A new lineup of Gigantosaurus toys will hit shelves early next year. Read more…

Disney Donates Grant to Toys for Tots



To celebrate 75 years of collaboration with Toys for Tots, The Walt Disney Co. is donating a grant that will deliver 75,000 additional toys to kids in need, on top of what’s raised from the annual Disney Ultimate Toy Drive. Read more…

Chainsaw Man Joins Bandai Namco’s Anime Heroes Collection



Bandai Namco Toys & Collectibles America is expanding its shounen anime offerings to include a new figure from the hit anime Chainsaw Man. Read more…

Funrise Launches New Teenage Mutant Ninja Turtles Cowabunga Skate RC Toy



Funrise has a new remote-controlled toy featuring fan-favorite Teenage Mutant Ninja Turtle Raphael. The brand is seeing a resurgence in product launches thanks in part to the recent release of the animated film Teenage Mutant Ninja Turtles: Mutant Mayhem. Read more…

Hot Toys Unveils Cobb Vanth Collectible Figure



Sideshow and Hot Toys have just launched the Cobb Vanth 1/6 scale collectible figure inspired by Timothy Olyphant’s role in Star Wars: The Mandalorian. Read more…

Squishable’s Holiday Plush Feature the Adorable and the Weird



Squishable is launching a new collection of holiday-themed plush. While there are many adorable, traditional plush to cuddle with, the collection also features some spooky holiday items. Read more at The Toy Insider…

Build-A-Bear Launches Fourteenth Doctor Teddy Bear



Build-A-Bear has launched a new plush bundle inspired by the Fourteenth Doctor in celebration of Doctor Who’s 60th anniversary. Read more at The Pop Insider…

Zigazoo Kids Reaches 500 Creator Club Members



Zigazoo Kids, a social media platform that connects kids through their interests and talents, has added more than 500 influencers to its Creator Club, including actors, viral social media icons, and more. Read more…

Douglas Reveals 6 New Sshlumpies for Babies



Douglas Co. is introducing six new Sshlumpies, a long-time favorite for infants. Sshlumpies are 17-inch plushies that are purposely under-stuffed so they are more blanket-like in design except for their plush heads. Read more…

Canada’s Mastermind Toys Files for Creditor Protection as Store Closures Loom 



Mastermind Toys sought and obtained an initial order last week for creditor protection under the Companies’ Creditors Arrangement Act (CCAA) from the Ontario Superior Court of Justice in Toronto. The process is similar to bankruptcy protection in the U.S. Read more…

Circana Reports Moose Toys’ Original Products Reach No. 1



Moose Toys boasts two No. 1 hits from last month, according to Circana data. Cookeez Makery was the No. 1 top-growing new brand for the month within the total market, while Beast Lab captured the top spot in Action Figure Playsets & Accessories in its first full month of sales on shelves. Read more…

Crayola Appoints New Licensing, Entertainment Executives



Crayola has appointed Anna Roca as its new Head of Global Partnerships and Promotions and Jonathan Linn as its Global Head of Location Based Entertainment. The company’s newest hires are continuing the recent expansion of licensing and entertainment programs. Read more…