The Toy Book Top 10: The Hottest Stories of December 2022



Happy New Year! It’s January, so The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of December 2022, as chosen by you, the readers. See what was hot last month…

Exclusive: The Mattel Children’s Foundation Gives Back with More Than 200,000 Toys Donated to Families in North America



Mattel looks back on a big year for giving, capped by a trip to Alaska with Santa and Mrs. Claus riding shotgun alongside the 176th Wing, Alaska National Guard. Read more…

WowWee Unveils MINTiD Dog-E, ‘The One-in-a-Million’ Robot Dog at CES



WowWee is going back to its robotic roots. Dog-E is is a robot puppy that is unique to every owner thanks to more than 1 million possible combinations of lights, sounds, and personality traits. Read more…

American Girl’s 2023 Girl of the Year Celebrates Broadway and Bollywood



Kavi (pronounced KUH-vee and short for Kavika) is the latest 18-inch Girl of the Year Doll. As always, this year’s doll launched alongside an exclusive range of accessories and playsets and a companion book. Read more…

LEGO Honors Disney’s 100th Anniversary, Long Collaborative Partnership



Disney’s 100th anniversary is underway and LEGO is joining the celebration. The company plans to put a spotlight on its Disney LEGO sets all year, highlighting the companies’ decades-long partnership. Read more…

The Loyal Subjects Launch Refreshed Marvel Superama Collector Series Figures



The Superama collection features Marvel figures in their own diorama scenes. There are six new collectibles in this wave of the Marvel Superama collection, including Black Panther, Groot, Spider-Man, Venom, Carnage, and the Hulk. Read more…

Schleich Unveils Global Sustainability Initiative



The company plans to begin producing its animal-themed figurines and playsets using sustainable materials and packaging by 2027. Its four-year plan is focused on ensuring future resources using the Cradle to Cradle sustainability principle. Read more…

‘Sesame Street’ Celebrates 50 Years in Germany



Sesame Workshop and broadcaster NDR are celebrating a milestone anniversary for Sesame Street in Germany. Sesamstraße teaches kids about confidence, friendship, and kindness, and will kick off the new year with a 50th anniversary special episode on Jan. 8. Learn more…

Arcade1Up Debuts 2023 Lineup, New Category at CES



The leader in home arcade experiences unveiled its first Casinocade at CES in Las Vegas alongside a refreshed lineup of Deluxe Edition Arcade Cabinets and a smaller Infinity Game Table. Try your luck with these…

Spring Is in the Air as Douglas’ Bunnies and Sassy Pet Saks Hit Shelves



Douglas is kicking off the new year with an assortment of new plush toys across a variety of styles and price points. Hop over to The Toy Insider…

Stern Pinball Celebrates 60 Years of James Bond with Limited Edition Pinball Machine



Agent 007 is back on the playing field and on a mission to escape SPECTRE agents. The James Bond 60th Anniversary Limited Edition Pinball Machine is packed with special features and gadgets. Get the details at The Pop Insider…

The Toy Book’s 2022 Unboxed: The Issues

The Toy Book’s 38th volume kicked off in February with the annual BIG Toy Book. Over the past year, our team has covered the industry with deep coverage spanning all categories of toys, games, licensing, and entertainment across six big issues. Flip through last year’s magazines…

The Toy Book’s 2022 Unboxed: The Top Features



For nearly 40 years, The Toy Book team has been delivering exclusive, must-read features covering the important trends and major milestones that drive the industry conversation. Go in-depth with 2022’s most-read Toy Book originals…

The Toy Book’s 2022 Unboxed: The Top Stories



The toy industry is always evolving, and we provide daily updates with a curated assortment of the news items that matter. Which ones sparked big interest? Check out the most-read toy stories of the year…

‘Power Kid’ Podcast: The Top 10 Episodes of 2022



The Toy Book hits the replay button on the most popular podcast episodes of 2022 as chosen by listeners! Throw on your headphones and listen to some great conversations from host Phil Albritton of Power Kid Design and his guests. Add these to your playlist…