The Toy Book Top 10: The Hottest Stories of November 2022

It’s officially December, and The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories from November 2022, as chosen by you, the readers. Check out the big stories…

From the Editor: Back in Black (Friday)?

While promotional pricing is swinging back to its pre-pandemic ways, the “doorbuster” appears to be dead. With few exceptions, Black Friday reports from across the country noted the lack of early morning long lines at the big boxes that were traditionally driven by those limited-time, limited-quantity offerings. Check out this week’s commentary…

MGA Entertainment Touts Miniverse as its ‘Next Billion-Dollar Ball Brand’ with Foodie-Themed December Debuts

The company behind Rainbow High, Little Tikes, and L.O.L. Surprise! is expanding MGA’s Miniverse with two foodie-themed offerings: Make It Mini Food Diner Edition and Make It Mini Food Café Edition. See the new toys…

Beacon Media Group, Flint & Steel Forge New Alliance

The media and marketing agency teamed up with the creative advertising agency in an effort to expand the net of offerings across both companies. Now, Beacon Media Group and Flint & Steel clients can tap into an extended suite of creative solutions, media, marketing, and communications services. Read more…

VTech, LeapFrog Expand Partnership with TerraCycle to Help Families Recycle Toys



VTech and LeapFrog have established TerraCycle toy recycling drop-off locations at educational institutions and local businesses. The companies first partnered two years ago to offer mailing labels for families looking to recycle their well-loved toys. Read more…

License 2 Play Launches Who Says? Card Games

At launch, there are four versions of Who Says? available: Friends, Rick and Morty, Harry Potter, and Seinfeld. Each of the games includes 300 quotes from both core and recurring characters in each property. There are also some fake quotes mixed in, to help give the game an extra challenge. Read more at The Pop Insider…

Toniebox Makes Appearance in Disney’s ‘From Our Family To Yours’ Campaign

Disney is spreading the holiday magic with its global marketing campaign, “From Our Family To Yours,” a series of short films that display examples of family togetherness and the joy that comes with creating new memories. Tonies is at the center of the campaign with an appearance in a short film and a dedicated commercial. See the spot…

Kids Can Join the Duel with PhatMojo's New Yu-Gi-Oh! Toy Line

PhatMojo has released a new line of Yu-Gi-Oh! toys to continue the anime’s 25th anniversary celebrations. The collection includes action figures, collectibles, plush, and more. Join the duel at The Toy Insider…

Happy Line Toys’ Dream Beams Launches in the U.S.

Following a UK launch with The Entertainer last year, Happy Line’s Dream Beams are now available to retailers in the U.S. While the official launch is slated for spring 2023, an early shipment of glow-in-the-dark plush has arrived in the U.S. and will be shipped to retail before the holidays. Get the scoop…

Catching Up on History’s ‘The Toys That Built America’

The show is back with its second season, and this time around The Toy Book’s CEO and Chief Toy Officer Laurie Schacht and Vice President and Group Publisher Jackie Breyer have provided expert commentary in select episodes. With just two episodes left to go this season, we’re sharing an overview of what’s yet to come and what’s already streaming on demand. Read more…

Jeanie Crone Talks Toys, Fashion on the ‘Power Kid Podcast’

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Bimi Boo’s Jeanie Crone to the show. Listen here…

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Wow! Stuff Blasts Off with Patented HYPR Rocket

The old-school outdoor air rocket is getting an upgrade for 2023. The HYPR Rocket features a kid-safe, soft-tipped rockets that kids can launch by stomping on the included air pad. While this toy is based on a classic play pattern, a patented switch system offers kids the choice of launching their rockets in Turbo Mode or standard mode. Read more…

9 to 5 Warriors Report for Duty After Nearly a Decade in Development



9 to 5 Warriors was created by Brandon Braswell in 2013 around the idea that after office workers punch out, the stuff in the office comes punching in. Take elements of Toy Story, sprinkle them with Food Fighters, and throw in a dash of Small Soldiers, and you have a general idea of what’s headed to retail next year. Read more…

The Collectibles Evolution: Business is Booming as Categories Begin to Blur

The Toy Book catches up with the leaders of Basic Fun!, McFarlane Toys, Super7, The Loyal Subjects, and VeeFriends for an update on the innovation (or lack thereof) in the collectibles category. Read more…

Talkin' Toys: Emerald's Stephanie Gaspari Discusses PLAY USA at NY NOW

If you thought that you wouldn’t be paying a visit to the Javits Center in New York City in February, it might be time to reconsider. The Toy Book explores what lies ahead for NY NOW’s 2023 Winter Market in the new PLAY USA section. Get the scoop…

Supporting Diversity and Inclusion in Toys and Games

GPI’s Tami Murphy discusses the collaborative efforts that are necessary to welcome new toy and game companies from the Black, Indigenous, and People of Color (BIPOC) community into the industry and how a new program can help make a difference. Read more…

A Record 196.7 Million U.S. Consumers Shopped During the Thanksgiving Holiday Weekend, NRF Says

While in-store shopping reports varied widely amid the decline of Black Friday “doorbuster” deals, the National Retail Federation (NRF) is calling this Thanksgiving weekend one for the record books. See the numbers…

CAMP to Open a Giant, Toy-filled Claw Machine to the Public

Dubbed “The Claw,” this in-store experience will offer a scaled-up version of the classic arcade game with some scaled-up prizes. The huge machine will have eggs that contain toys, some cash prizes, and a golden grand prize egg with $25,000 inside. Head to CAMP…

Tytan Tiles to Launch in 2,000 Walmart Stores

Upexi’s brand of magnetic building tiles has been available at Sam’s Club and walmart.com, and now the STEM-based toy will expand to store shelves at 2,000 Walmart locations across the U.S. next month. Learn more…