LEGO's Cataclaws is Comin' to Town; Miniso Plots Expansion

November 7, 2024

LAST CALL — TODAY! The Toy Book's International Innovation Issue

Do you make innovative products? This issue will feature innovations across multiple categories, including STEM, MESH, digital/phygital play, sustainability, and more. Submit by EOD for possible inclusion.

LEGO Taps Cataclaws to Spread Holiday Cheer, Power Retail Sales

Cataclaws travels the globe rescuing kids and adults alike from holiday boredom, bad haircuts, and ennui, showering towns and homes with a flood of LEGO bricks.

People of Play's POP Week is Underway

The annual event is back, its first since People of Play merged with The Toy Association.

JAKKS Pacific’s New Video Game Toys Take Play to the Next Level

JAKKS and Nintendo have a Super Star-studded fall toy release.

TIE Reveals Play for Change Award Winners

Play Is for Everyone: Ageless Innovation Adds To Its Age-Inclusive Game Lineup with TABOO

Moose Toys, e.l.f. Beauty Bring XOX Kweenies to Roblox

NOTTA WORD Offers a New Way of Connecting with Friends and Family This Holiday Season

Bandai Celebrates 70 Years of Godzilla with Legendary Kaiju Collectibles

FAT BRAIN TOYS

Age: 5+ | MSRP: $34.95

EXPLORE PRODUCT

MAGIC MINI MYSTERIES

HAPPY LINE TOYS

Age: 3+ | MSRP: $6.99

EXPLORE PRODUCT

SUPER IMPULSE

Age: 8+ | MSRP: $14.99-17.99

EXPLORE PRODUCT

THE LEGEND OF ZELDA LINK WITH MASTER SWORD AND SHIELD

JAKKS PACIFIC

Age: 3+ | MSRP: $10.99

EXPLORE PRODUCT

ATE MY HOMEWORK

UNIVERSITY GAMES

Age: 4+ | MSRP: $24.99

EXPLORE PRODUCT

Baking Up a Deal: The Lumistella Company Joins I’m The Chef Too! for Elf on the Shelf Collaboration

The partnership brings The Elf on the Shelf-themed baking sets to families this holiday season.

Surge Inks Licensing Agreements For Toxic Waste Candy

License 2 Play and others join the program spanning toys, apparel, novelties, and more.

Miniso Outlines Plans to Become Global Powerhouse

The company plans to achieve world dominance through product innovation, store expansion, and brand-building.

Relevant Play Offers New Mad Mattr In-Store Demo Display to Independent Retailers

The display encourages an hands-on experience for shoppers.

Basic Fun! Emerges from Chapter 11 Reorganization

The company retained $65 million in new and existing financing to restructure.

Wyncor Taps Industry Vet Steven Sandler as Chief Commercial Officer

Sandler's past experience includes roles at Funko, Jada Toys, Hasbro, and more.

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