Hasbro Preps Women Innovators of Play Event; LA Fall Toy Preview Wrap-Up

September 26, 2024

Submit Your Nominations for The Toy Book’s Pulse of Play Awards!

Don't miss out! The inaugural Pulse of Play Awards features 21 categories celebrating the Purveyors of Play, Marketing Maestros, Creators & Innovators, and more.

The Toy Book is Excited to Partner with Hasbro on its 2024 Women Innovators of Play Virtual Event!

Tune in on October 10 to hear from thought leaders like our very own Ali Mierzejewski, Circana's Juli Lennett, and more!

Learn more about the event and register here...

From the Editor: Playing From Coast to Coast

The Toy Book team dodges wild fires, an earthquake, and a minor fender bender for the LA Fall Toy Previews before heading to Holiday of Play in NYC.

Read the latest commentary...

Transformers, Hess Toy Truck, Battle Pokémon, My Little Pony for a Slot in the National Toy Hall of Fame

It’s that time of year again as classic toys and games face off to join the The Strong’s National Toy Hall of Fame.

Hot Wheels, Aston Martin Team Up to Create Reimagined Classic Model

The model has the classic DB4 shape with modifications to replicate historic land speed racers.

People of Play Reveals Finalists for 17th Annual TAGIE Awards

Set to take place on November 8 at Joe’s Live in Rosemont, Illinois, this year’s TAGIEs follows a “Toys Through Time” theme and will honor winners across nine categories.

Deck the Shelves: 22 Toys to Up the Holiday Cheer

These holiday-themed toys will be hot this year.

EUROGRAPHICS

Age: 10+ | MSRP: $44.99

EXPLORE PRODUCT

GUND MY FIRST GINGERBREAD HOUSE

SPIN MASTER

Age: 0+ | MSRP: $24.99

EXPLORE PRODUCT

EMOTIONAL SUPPORT ADVENT CALENDAR

RELATABLE

Age: 0+ | MSRP: $49.99

EXPLORE PRODUCT

TRIP TO THE CHRISTMAS MARKET ADVENT CALENDAR

PLAYMOBIL

Age: 4+ | MSRP: $24.99

EXPLORE PRODUCT

Barbie: 65 Years of Inspiring Girls

Inspiration, encouragement, and expression remain the bedrock of Barbie’s cultural domination.

New in Town: ZipString Zips from TikTok Virality to Toy Stores

ZipString started in a college class and made it to Shark Tank and toy stores.

Disguise Rolls Out New Costume Line Inspired by ‘Transformers One’

JAKKS Pacific’s costume division extended its partnership with Hasbro for new costumes inspired by the new film from Paramount Animation.

Miraculous Corp, Simba Dickie Group Strike ‘Miraculous’ Licensing Deal

The family-owned Simba Dickie Group will create Miraculous-themed Glibbi bath and water play products.

From Cartoons to Collectibles: Sock Puppet Master Inks Licensing Deal with Youtooz

LEGO, F1 Launch Fan Experience Partnership in 2025

Penguin Random House Renews ‘Bluey’ License with BBC Studios

Hasbro, PlayMonster Extend KOOSH Collaboration to 2027

Spin Master Updates Licensing and Broadcast Agreements for ‘Vida the Vet’

Race On! Le Mans, IMG Extend Licensing Deal to 2029

USPS Teams Up with Toys ‘R’ Us for Operation Santa

Toys “R” Us is curating gifts through a new e-commerce site.

Playing With Wall Street: Can Toy Innovation Spark a Rebound of a Stock Slump?

Gerrick Johnson looks at toy industry earnings through a lens of historic innovation.

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