U.S. Toy Sales Stabilize; LEGO Debuts 'The Nightmare Before Christmas' Set

August 15, 2024

LEGO Launches Tim Burton's 'The Nightmare Before Christmas' Set

The new LEGO set for adult builders hits retail in September.

Circana Reveals Global Toy Sales Performance for First Half of 2024

The year is halfway done, and Pokémon is once again the top-selling toy property.

Mattel Introduces 'Wicked' Doll Line Ahead of Film Release

Highlighting three of the film's main characters, the line is currently shoppable.

Hunter Products Partners with ChizSix Marketing & Media

As agency of record, ChizSix will assist Hunter in launching its 2025 product lines.

Skybound Tabletop, Cartel Entertainment Partner for 'Creepshow' Game

Creepshow: The Suspense Building Game launches this fall.

Toys for Kidults Prominently Featured at Spielwarenmesse

Crawligator Expands Accessiblity, Consumer Potential with HSA/FSA Eligibility

Mattel Teases New 'Hot Wheels Monster Trucks: Stunt Mayhem' Video Game

Relatable Taps Social Media Gaming Duo Games4Two for Trio of New Titles

The Action Aisle: 20 New Action Figures & Collectibles

If you're looking for action, read on!

EXPLORE PRODUCTS

NINJA KIDZ MYSTERY

BONKERS TOYS

Age: 3+ | MSRP: $39.99

EXPLORE PRODUCT

CHUBU POP MARVEL ASSORTMENT WAVE 1

JAKKS PACIFIC

Age: 4+ | MSRP: $4.99

EXPLORE PRODUCT

MINECRAFT 2.5-INCH

JADA TOYS

Age: 8+ | MSRP: $4.99

EXPLORE PRODUCT

SMASHERS MEGA HORROR HOUSE SERIES 1

ZURU

Age: 3+ | MSRP: $29.99

EXPLORE PRODUCT

Racing Into Fall

Shift sales into high gear with this season's hottest slot car releases!

Pop Quiz with Wendy Smolen: The Action & Adventure Issue 2024

Test your toy knowledge with our latest Pop Quiz!

Ollyball Becomes Official Hasbro Licensee, Will Give Industry-Only Look at LA Fall Toy Preview

Products inspired by Transformers, Peppa Pig, and other brands join the Ollyball lineup this fall.

University Games' Smart Ass Is Now Available at Target Ahead of DNC

University Games will promote the game in Chicago during the convention.

U.S. Toy Sales Stabilize, Circana Reports

Dollar sales held steady in the first half of the year.

Hilco Sweets Introduces Emily Edmondson as New Executive Vice President

Edmondson brings more than 15 years of sales experience to her new role.

The Toy Book Toy Report® is a registered trademark of Adventure Media Events, LLC.

It is published by Adventure Media and Events, LLC,

307 Seventh Avenue, Room 501, New York, NY 10001.

Closing is Wednesday at noon EST of the same week's edition.

If you would like to submit news to the Toy Book Toy Report®,

please email James Zahn: james@toybook.com.

If you would like to advertise in the Toy Book Toy Report®,

please email Jackie Breyer: jackie@toybook.com.

If you would like to make a change to your subscription to the Toy Report®, please email subscribe@adventurepub.com.

Advertising Terms & Conditions

Instagram