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The Toy Insider Experts Reveal the Hottest Toys of 2021
At Holiday of Play in New York City, the Toy Insider — the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers — unwrapped its 16th annual Holiday Gift Guide. Published by Adventure Media & Events — the team behind the Toy Book and the Pop Insider — the Toy Insider Holiday Gift Guide breaks out this year’s most coveted new toys and games across three lists, including the legendary Hot 20, the STEM 10, and the 12 Under $20. Read more…
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Fill Those Empty Shelves! The Toy Book’s Get List Connects Retailers and Manufacturers with In-Stock, Fast-Ship Toys and Games!
In an effort to connect retailers to manufacturers to keep shelves stocked — especially amid trade show cancellations — the Toy Book introduces The Get List, a curated list of in-stock products that retailers can get fast from U.S. warehouses. Browse the list early and often to see the latest products added throughout the holiday selling season. Read more…
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American Girl Celebrates Unity and Equality with World by Us Collection
Mattel’s American Girl brand is continuing its 35th anniversary celebration with World by Us, a new collection of contemporary characters. Makena Williams, Evette Peeters, and Maritza Ochoa have overlapping stories that are designed to reflect important social issues, including racial equality, environmentalism, immigration, and the value of working together to create a better world. Read more…
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Jazwares’ Do, Re & Me Toys Land at Amazon
Characters from the new Amazon Original animated series Do, Re & Mi are flying into the toy department at Amazon. The new musical series about a trio of bird buds voiced by Kristen Bell, Jackie Tohn, and Luke Youngblood debuted last week on Amazon Video, and Jazwares just released its first toys from the series with more to follow in the months ahead. Read more…
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MGA Entertainment’s L.O.L. Surprise Goes Hollywood With L.O.L. Surprise! The Movie
Dropping on Netflix, L.O.L. Surprise!: The Movie will follow one girl as she goes on a fabulous journey to find the hero inside herself. Filled with music and dance, this 45-minute animated movie is bursting with fan-favorite characters — and, of course, lots of surprises. Read more...
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Exclusive: Bluey’s Caravan Adventures Commercial Rolls Out
Hot on the heels of its inclusion in the Toy Insider‘s 2021 Holiday Gift Guide as one of this year’s top holiday toys, Moose Toys is showcasing Bluey’s Caravan Adventures in a retro-style commercial that taps into the “must-have” vibe of a camper when heading out on an adventure. Read more...
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Basic Fun!, Timber Moose Lodge Attempt Lincoln Logs Guinness World Record
An epic, three-day play date is currently underway in Utah, where a group of builders is hard at work on constructing a massive building from Lincoln Logs. Basic Fun! and Timber Moose Lodge are collaborating on a Guinness World Record attempt for the “Largest Lincoln Logs Structure” — a 200-square-foot log cabin utilizing more than 30,000 pieces. Read more…
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WowWee Adds Barbie License to Pop2Play Lineup
Barbie’s Dreamhouse just got an upgrade. WowWee’s Pop2Play line is expanding to include new licensees, including Mattel’s Barbie Dream Playhouse. This pop-up playhouse has everything Barbie needs — a bedroom loft, a pop-up bed and dresser, kitchen, doors that open and close, and more. Read more...
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These Jurassic World Collectibles Combine Slime, Dinos, and Epic Battles
ToyMonster revealed plans for a U.S. launch of its Jurassic World Captivz Clash Edition line. These dinosaur egg collectibles are set to hit store shelves in November (just in time for the holidays), and each comes with a detailed dinosaur figure. Inside, kids will also discover lava-like slime, a battle token, and a battle guide inside. Read more…
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Fisher-Price Expands Little People Collector Line with New Figures
Three new Fisher-Price Little People Collector collections debuted this week, including the Golden Girls, the Rolling Stones, and Inspiring Women. Fans of each can take home the tiny version of big names, either for their kids’ toy boxes or for their own collector’s shelf. Read more...
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FoxMind Expands Go Pop! Collection of Pop It! Toys
The company that created the viral Pop It! craze is rolling out a new range of products this fall. FoxMind is expanding its Go Pop! collection with new toys and games, including fresh shapes, new sizes, family gameplay, and a range of collectible, limited-edition designs. Read more…
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Cubles Lassos PBR Partnership Deal
Cubles — the new company producing 3D paperboard collectibles — inked a partnership deal with Professional Bull Riders (PBR) for a new range of western-inspired Cubles. IMG brokered the deal. At launch, four PBR Bull and Rider Cubles are available. Read more…
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The Insights Family Releases First U.S. Toys & Games Report
Based on second quarter data and expected to be released each quarter going forward, the Toys & Games Report U.S. explores attitudes, behaviors, and consumption preferences for kids ages 3-5, 6-9, and 10-12 while highlighting trends and changes. Read more…
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PhatMojo Named Master Toy Licensee for Yu-Gi-Oh! Brand
The Los Angeles-based company will produce a variety of playsets, action figures, plush toys, and role-play items based on the anime series and trading card phenomenon. The initial launch is expected by next year’s holiday season in the U.S. and Canada. Read more…
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Women in Toys, Licensing & Entertainment Introduces ‘Between Jobs’ Membership
WiT is stepping up to help women who are in between jobs or have been hit with unemployment by offering complimentary 6-month memberships for the Job Transition Membership program that just opened this week. Read more…
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Headstart Introduces Eco-friendly Resoftables Range to the U.S.
Playtime just got a whole lot greener. Australian toy company Headstart revealed plans for the U.S. launch of its eco-friendly plush toys brand, Resoftables. Made entirely from recycled plastic bottles and packaged in a recycled cardboard “house,” these toys aim to make play an active part in saving the planet. The line launches at Walmart next month. Read more…
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People of Play Opens TAGIE Voting; CHITAG Goes Virtual Again
People of Play (POP) unveiled the finalists for this year’s Toy & Game International Excellence (TAGIE) Awards. The annual event honors innovators, designers, and marketers in the toy and game industry while celebrating the international reach of the POP community, which includes members from more than 150 countries. Read more…
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Spielwarenmesse Celebrates Sustainability with New ToyAward Category
The team at Spielwarenmesse eG is recognizing the increased focus on sustainability and environmentally friendly production in the toy industry by adding a new ToyAward category. The Sustainability category joins the ToyAward lineup for the 72nd Spielwarenmesse International Toy Fair, set to take place Feb. 2-6, 2022 in Nuremberg, Germany. Read more…
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Macy’s, Toys “R” Us Relaunch Geoffrey’s Hot Toy list
A familiar giraffe is back with a curated selection of toy picks for this holiday season. Macy’s and Toys “R” Us have relaunched Geoffrey’s Hot Toy List with an assortment of 75 toys and games from companies including Hasbro, Mattel, Spin Master, Jakks Pacific, Melissa and Doug, Razor USA, and products from a trio of ThreeSixty Brands’ lines, including FAO Schwarz, Sharper Image, and Discovery MINDBLOWN. Read more…
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Kohl’s Cracks Open Its Holiday Toy Box
The holiday shopping season is upon us, and Kohl’s is the latest major retailer in the U.S. to unveil its picks for the hottest toys of the season. This year, Kohl’s Toy Box is offering a curated selection of toys across eight top categories both online and in-store. Read more…
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Mezco, Super7 Virtual Conventions Return for Fall Editions
Despite New York Comic Con (NYCC) being on track to take place in person next week, quite a few collectibles companies are opting out of the show floor and opting in for another round of virtual fan events. This includes both Mezco Toyz and Super7, which will both host online conventions during the first week of October. Read more...
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Craig Leaf Joins Basic Fun! as President
Basic Fun! Is strengthening its management ranks. The company has appointed Craig Leaf as its new president, while former President and company Founder Jay Foreman will remain as CEO. In his new role, Leaf will build business across channels, rapidly expand market share, and partner with customers and the global Basic Fun! team. Read more…
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Sesame Workshop Promotes Samantha Maltin to Executive Vice President
The nonprofit media and educational organization behind Sesame Street has expanded Maltin’s responsibilities to include strategic communications, events, and archives. Maltin will report to Sesame Workshop President Sherrie Westin, focusing on elevating the nonprofit’s brand and mission while growing impact and revenue. Read more...
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WildBrain Names 3 Appointments to Executive Team
Damon Berger has joined the company in the newly created position of chief marketing officer (CMO), Stephanie Betts has been promoted to chief content officer (CCO), and Deirdre Brennan has been promoted to chief operating officer (COO). Read more...
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