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The Toy Association Says ‘Toy Fair New York Is a Go’
Plans for Toy Fair New York 2022 are moving forward, according to the Toy Association. Following days of buzz, the Association confirmed that the show will go on despite a series of exhibitor and buyer cancellations. Toy Association President and CEO Steve Pasierb tells the Toy Book that the move forward is being done with the support of hundreds of exhibitors, buyers, and key governmental agencies. Read more…
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International Toy Fairs: Updates from Messe Frankfurt, Spielwarenmesse, and Toy Fair London
While the toy industry is buzzing about who’s in and who’s out for next month’s Toy Fair New York, updates are coming in from organizers of toy and toy-adjacent trade shows and trade fairs in Europe. The Toy Book has the roundup of what trade shows are still scheduled and what has been canceled. Read more…
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Meet American Girl’s 2022 Girl of the Year Corinne Tan
Corinne Tan grew up with her Chinese American family in Aspen, Colorado, where she enjoys skiing, being a big sister, and training her new puppy to be a search-and-rescue dog. As brave as she is on the mountain, Corinne must find her balance as she adjusts to her new blended family and finds the courage to speak up when faced with xenophobic comments. Read more…
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Creative Kids, Hasbro Team up for Play-Doh Compounds
The world of Play-Doh is expanding thanks to a new pact between Hasbro and Creative Kids. Creative Kids inked a multi-year, international licensing deal to create and produce a new range of Play-Doh branded products, including toys, air dry compounds, and modeling clay that will begin to hit retail this spring. Read more…
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MGA Entertainment Launches Rainbow High Pacific Coast Fashion Doll Line
Rainbow High Pacific Coast is now in session. MGA Entertainment launched its new Rainbow High Pacific Coast line, a sister line to the brand’s popular Rainbow High fashion dolls. Kids can also watch their favorite dolls on the new Rainbow High Pacific Coast animated series only on YouTube and Netflix. Read more…
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LEGO Friends Celebrates 10th Anniversary with 8 New Building Sets
As we ring in the new year, the LEGO Group is celebrating a big milestone: a whole decade of LEGO Friends building sets. To mark the 10th anniversary, the LEGO Group is releasing eight new LEGO Friends sets, including the Tree-Planting Vehicle, the Pet Clinic, and more. Read more…
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Jakks Pacific, SEGA Collaborate on ‘Sonic Prime’ Toys and Costumes
Under an expanded licensing deal, Jakks will design, produce, and market a full range of action figures, playsets, vehicles, plush, and collectibles inspired by the upcoming Netflix animated series, Sonic Prime. Disguise is on board for costumes. Read more…
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Hasbro Introduces a New Potato Head: The Yamdalorian
Spuds are the way! The latest Star Wars-inspired Potato Head toy from Hasbro has arrived, and it might be the funniest thing we’ve seen in a long time. Say hello to “The Yamdalorian and the Tot,” a Potato Head set inspired by the titular character from the Star Wars series The Mandalorian and his adorable space-toddler sidekick, Grogu. Read more…
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What Do You Meme? Spreads Holiday Cheer by Donating $500,000 Worth of Party Games
What Do You Meme? celebrated the spirit of giving this past holiday season by partnering with Volunteers of America-Greater New York and Good360 to distribute games to select families. The company is expected to reveal its first corporate social responsibility program in the weeks ahead. Read more…
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The Toy Book’s 2021 Unboxed: The Top 10 Most-read Features
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Fanatics Set to Buy Topps in $500 Million Deal
A surprise deal shakes up the red hot collectibles space as Fanatics acquires the trading card and entertainment business of The Topps Co. The deal accelerates Fanatics Trading Cards’ entry into the market to debut nearly four years ahead of schedule. Read more…
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Funko Names Charles Denson as Chairman of the Board
The former Nike executive currently serves as president and CEO of Anini Vista Advisors and has been a member of Funko’s board since its formation in 2017. Additionally, newly promoted CEO Andrew Perlmutter officially took the helm at Funko this week with former CEO Brian Mariotti assuming a new role as chief creative officer. Read more…
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Andy Moberg Joins Fun In Motion Toys
The maker of Shashibo is kicking off 2022 with a new hire. Industry veteran Andy Moberg has joined Fun In Motion Toys as vice president of sales and marketing. Moberg joins the company from Segway where he served as sales director. Read more…
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Masters of the Universe Designer Mark Taylor Has Died
Taylor was credited with shaping much of the Masters of the Universe (MOTU) aesthetic and the design for countless characters that contributed to the massive success of the brand in the 1980s. Taylor’s work also included stints on the Barbie and Hot Wheels teams and the development of the Teenage Mutant Ninja Turtles line at Playmates Toys. Read more…
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