{"id":172,"date":"2019-08-15T11:27:48","date_gmt":"2019-08-15T10:27:48","guid":{"rendered":"https:\/\/consideredcreative.com\/?p=172"},"modified":"2020-05-13T22:25:17","modified_gmt":"2020-05-13T21:25:17","slug":"swizzels-website-and-digital-marketing","status":"publish","type":"post","link":"https:\/\/consideredcreative.com\/projects\/swizzels-website-and-digital-marketing","title":{"rendered":"Swizzels"},"content":{"rendered":"<h2>Website and digital marketing<\/h2>\n<p>Swizzels approached us to create a new website which helps their marketing team promote social media campaigns and competitons to consumers, and also integrates seamlessly with their internal database of nutritional information for all of the products.<\/p>\n\n\n\t\t\t\t<section class=\"images\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-01.jpg\" width=\"1600\" height=\"901\" alt=\"\" title=\"\" srcset=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-01.jpg 2x\">\t\t\t\t\t<\/section>\n\t\t\n\n<p>We created a rich, engaging and responsive website for them which gives them full control via a WordPress CMS. It is optimised for search engines, mobile devices and social sharing, providing their team with flexibility and creative freedom, whilst maintaining a consistent look and feel, and accessible content.<\/p>\n\n\n\t\t\t\t<section class=\"images\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-02.jpg\" width=\"1600\" height=\"901\" alt=\"\" title=\"\" srcset=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-02.jpg 2x\">\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-04.jpg\" width=\"1600\" height=\"901\" alt=\"\" title=\"\" srcset=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-04.jpg 2x\">\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-05.jpg\" width=\"1600\" height=\"901\" alt=\"\" title=\"\" srcset=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-05.jpg 2x\">\t\t\t\t\t<\/section>\n\t\t\n\n\t\t<blockquote>\n\t\t\t\t\t\t<q>The new Swizzels website has exceeded all our expectations.  Emma and Tom made the development process very enjoyable and the results are fantastic.  They offer the perfect balance of a structured process and creative flair.  The accuracy of their work and response speed is commendable, the project was delivered on time and on budget.   A fabulous team and we look forward to working with them in the future, I would not hesitate to recommend Considered Creative.<\/q>\n\t\t\t\t\t\t<cite>Sarah-Louise Heslop &#8211; Swizzels<\/cite>\n\t\t\t\t\t<\/blockquote>\n\n\t\t\t\t<section class=\"images\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-07.jpg\" width=\"1600\" height=\"901\" alt=\"\" title=\"\" srcset=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-07.jpg 2x\">\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-06.jpg\" width=\"1600\" height=\"901\" alt=\"\" title=\"\" srcset=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/swizzels-06.jpg 2x\">\t\t\t\t\t<\/section>\n\t\t\n\n<p>We worked closely with the marketing team at Swizzels to develop a look and feel for their 90th birthday campaign \u201cSweetest Invention\u201d. An online competition inviting users to submit their own ideas for a new Swizzels sweet.<\/p>\n<p>Once the branding was agreed, we then applied it across a new section of their website which houses the competition mechanic for submitting ideas and public voting.<\/p>\n<hr \/>\n<h2>Email marketing<\/h2>\n<p>Design, develop and send a regular responsive HTML email newsletter for Swizzels.<\/p>\n\n\n\t\t\t\t<section class=\"images\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/Swizzels-email-promotion-june-2017-04.jpg\" width=\"660\" height=\"2500\" alt=\"\" title=\"\" srcset=\"https:\/\/consideredcreative.com\/wp-content\/uploads\/2019\/08\/Swizzels-email-promotion-june-2017-04.jpg 2x\">\t\t\t\t\t<\/section>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A new website for one of Britain&#8217;s best-loved confectionery brands.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-172","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-websites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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