{"id":24365,"date":"2022-11-11T10:47:21","date_gmt":"2022-11-11T18:47:30","guid":{"rendered":"https:\/\/www.conservationalliance.com\/?page_id=24365"},"modified":"2026-04-02T10:17:37","modified_gmt":"2026-04-02T17:17:37","slug":"priority-campaigns","status":"publish","type":"page","link":"https:\/\/conservationalliance.com\/priority-campaigns\/","title":{"rendered":"Priority Campaigns"},"content":{"rendered":"\n
\n
\n \"Landscape\" <\/div>\n
\n
\n
\n
\n

Priority Campaigns<\/h1>\n
\n
\n

Each year, The Conservation Alliance and its members select priority campaigns. These conservation opportunities are urgent, vital, and require national attention. Our priority campaigns include projects such as addressing competing demands for natural resources, focusing on adapting to climate change, or recognizing the right of indigenous communities. Priority campaigns and grantees on-the-ground receive additional resources from TCA and member companies in the form of special projects, meetings with decision makers or lobbying trips to DC, funding for in-person events or paid marketing, and more.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n \"\" \"\" \"\" <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/header>\n\n\n
\n
\n
\n

Current Priority Campaigns<\/h2>\n <\/header>\n
\n <\/div>\n <\/div>\n<\/section>\n\n\n\n
\n
\n
\n \n
\n
\n \n \"North <\/a>\n <\/div>\n <\/div>\n
\n
\n
\n

Defending the Roadless Rule<\/h3>\n

Inventoried Roadless Areas (IRAs) include some of America\u2019s most well-known landscapes and are largely free from roads and other development. They are the anchors of communities that rely on them and significant contributors to the $1.2 trillion outdoor recreation industry. Roadless Areas are protected under the Roadless Rule, which was implemented in 2001. In the summer of 2025, the U.S. Department of Agriculture (UDSA) announced a review and consideration of full rescission of the Roadless Rule. TCA and our members will advocate as the national business voice for conservation, highlighting the economic benefits of maintaining the Roadless Rule and keeping our nation\u2019s IRAs protected.<\/p>\n <\/div>\n

\n Learn More <\/svg>\n<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n \n
\n
\n \n \"D1 <\/a>\n <\/div>\n <\/div>\n
\n
\n
\n

Defending D-1 Lands in Alaska<\/h3>\n

Alaska\u2019s D-1 lands harbor some of the largest intact landscapes left in the country, and are home to world class recreational resources for packrafting, photography, hiking, hunting, angling, and other outdoor activities in a setting as wild and remote and anywhere left in the world. These 28 million acres of land have proven crucial to driving the powerful recreation and tourism economy for the state of Alaska for decades. In 2024, TCA worked alongside members, grantees, and tribes in one of the largest conservation victories in the nation\u2019s history to protect the D-1 Lands. We are now facing an administrative effort to undermine protection for Alaska\u2019s public lands, endangering the state\u2019s economy, the wellbeing of communities that rely on these lands, and long-term efforts to support the state\u2019s unique biodiversity. TCA will work with TCA members and on-the-ground partners to oppose pro-development legislation and apply pressure on administrative decision-makers to ensure the region remains withdrawn from extractive activities.<\/p>\n <\/div>\n

\n Learn More <\/svg>\n<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n \n
\n
\n \n \"Public <\/a>\n <\/div>\n <\/div>\n
\n
\n
\n

Public Lands Grab Defense<\/h3>\n

A number of congressional, administrative, and judicial efforts have recently been waged against the American people in an attempt to seize and sell our public lands to special interests. This agenda to erode bedrock land management laws and privatize public lands threatens the nation\u2019s powerful $1.2 trillion outdoor economy. If transferred from federal jurisdiction to states, real estate developers and the extractive industry would benefit at America\u2019s collective expense. Efforts to transfer or privatize public lands ultimately undermine the very notion that federal lands are owned by the American people and managed by federal agencies, a privilege that has benefitted generations of outdoor enthusiasts in every corner of our country. Ultimately this will endanger outdoor access, conservation efforts, and economic vitality for communities reliant on outdoor recreation. TCA will galvanize members and partners to ensure efforts to privatize public lands are met with commonsense, economic arguments that result in public lands staying in public hands.<\/p>\n <\/div>\n

\n Learn More <\/svg>\n<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n \n
\n
\n \n \"M4M <\/a>\n <\/div>\n <\/div>\n
\n
\n
\n

Defending Baaj Nwaavjo I’tah Kukveni \u2013 Ancestral Footprints of the Grand Canyon National Monument \/ Antiquities Act<\/h3>\n

The Baaj Nwaavjo I\u2019tah Kukveni \u2013 Ancestral Footprints of the Grand Canyon National Monument was designated by former President Biden in 2023. Widely supported by the local community, this monument permanently protected nearly one million acres of public land adjacent to and surrounding the iconic Grand Canyon National Park. It also protects sacred homelands for surrounding tribes as well as the critical Colorado River watershed. The monument ensures exceptional outdoor recreation opportunities in the area. In 2025, this national monument \u2013 alongside many others across the American west \u2013 are facing threats of rollbacks from the Department of the Interior under President Trump. The Baaj and Grand Canyon landscapes are significant drivers of Arizona\u2019s recreation economy, and rolling back protections threatens the wellbeing of community members, small businesses reliant on the health of this ecosystem, and the country\u2019s $1.2 trillion outdoor economy. TCA will work with its members, the Mobilizing for Monuments coalition, and grantees to elevate the importance of the BNIK National Monument, its value to the local economies, and its significance as one of the most visited and beloved landscapes in the country.<\/p>\n <\/div>\n

\n Learn More <\/svg>\n<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n \n
\n
\n \n \"Boundary <\/a>\n <\/div>\n <\/div>\n
\n
\n
\n

Protecting the Boundary Waters<\/h3>\n

The Boundary Waters Canoe Area Wilderness is the most-visited wilderness in the country. Its pristine waters and unspoiled forests include critical wildlife habitat and offer unmatched recreational opportunities for canoeing and portaging as well as camping, fishing, paddling, dog sledding, hunting, and hiking. The area supports the people and economies of surrounding communities. After decades of advocacy to Protect the Boundary Waters, the Department of the Interior announced a 20-year mining ban on federal lands surrounding the area in 2023. Safeguarding this vast and wild boreal forest and lakeland recreation treasure from copper mining is critical to the environment and the regional economy. With the changing of the administration in Washington, D.C., this mining ban is endangered. TCA will work with members and grantees to highlight the economic benefits of recreation and conservation in the Boundary Waters. We will elevate the business voice to ensure that decision makers uphold permanent protections, support existing legislative opportunities to permanently protect the region, and oppose efforts to open the region to mining.<\/p>\n <\/div>\n

\n Learn More <\/svg>\n<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n \n
\n
\n \n \"Owyhee <\/a>\n <\/div>\n <\/div>\n
\n
\n
\n

Protecting the Owyhee Canyonlands<\/h3>\n

Oregon\u2019s Owyhee Canyonlands cover over 4.5 million acres of remote public lands, rich in biodiversity and critical habitat for over 200 species. The region offers generous opportunities for hunting, fishing, and other recreational activities. Unfortunately, the region is threatened by fires, invasive species, increasing development and unmanaged recreational pressures impacting the wellbeing of the landscape. In partnership with business members and grantees, TCA will champion bipartisan, locally-driven legislative solutions and highlight the recreational and economic importance of this region to secure permanent protections, which will help drive the state\u2019s $8.4 billion outdoor recreation economy.<\/p>\n <\/div>\n

\n Learn More <\/svg>\n<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
\n
\n
\n \n
\n
\n \n \"Snake <\/a>\n <\/div>\n <\/div>\n
\n
\n
\n

Restoring the Snake River<\/h3>\n

The four dams on the Lower Snake River have disrupted native salmon and steelhead ecosystems for decades. This has caused rapid species decline and significantly impacted the subsistence fishing rights of Native communities and the recreational fishing industries of the Pacific Northwest. A locally-driven coalition is advocating for solutions that will give these fish a fighting chance to survive, honor commitments made to Columbia and Snake River Tribes, and set the Northwest on track to invest in modernizing alternative methods of clean energy, transportation, irrigation, and recreation opportunities. The Conservation Alliance is committed to working with its member companies, grantees, and tribes to advocate at the state and federal levels for a solution that supports habitat recovery, boosts the outdoor recreation economy throughout the region, and prioritizes the voices of nearby tribal communities.<\/p>\n <\/div>\n

\n Learn More <\/svg>\n<\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n \n\n\n
\n
\n
\n
\n \n
\n \"cartography\"\n <\/div>\n
\n
\n

News and Updates<\/h3>\n <\/div>\n
\n Read More <\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
\n \n
\n \"cartography\"\n <\/div>\n
\n
\n

Success Stories<\/h3>\n <\/div>\n \n
\n Read More <\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n
\n \n
\n \"cartography\"\n <\/div>\n
\n
\n

Members<\/h3>\n <\/div>\n
\n Read More <\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":19,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-24365","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPriority Campaigns - The Conservation Alliance<\/title>\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n