You’re here because something about social advertising isn’t working
Maybe you’ve been running Facebook ads for a year and the agency sends impressive-looking reports, but you can’t connect any of it to actual revenue. The dashboard shows reach, impressions, engagement. None of those numbers appear in your CRM.
Maybe you haven’t started yet. You know your buyers are on social platforms, but you can’t figure out which one deserves the budget. Meta? LinkedIn? TikTok? Every platform’s sales team tells you their audience is your audience. That’s their job. It doesn’t make it true.
Or maybe social advertising has worked, and you want more of it. You’ve seen enough signal to know the channel produces, but your current setup has plateaued. Same audiences, same creative, same results month after month. You need someone who can break through the ceiling with better strategy, not just more spend.
Whatever brought you here, the core question is the same: is social advertising actually producing revenue for my business, or is it producing activity that looks like marketing?
The uncomfortable truth is that most social ad programs can’t answer that question. Not because the channel doesn’t work, but because nobody bothered to connect the ad platform to the pipeline. When you can’t trace a LinkedIn ad impression to a closed deal, you’re making budget decisions on faith.
How we think about social media advertising
We’ve managed social ad budgets across dozens of industries and learned what separates programs that produce revenue from programs that produce reports. Most of the difference isn’t about creative or targeting. It’s about whether anyone asked the right questions before spending money.
The platform question comes before the budget question
Most agencies start with the platform they know best and reverse-engineer a rationale. We start with your customers. Where do they actually spend attention? How do they consume content in that environment? A CEO browsing LinkedIn at 7am processes information differently than the same person scrolling Instagram at 9pm. Platform selection isn’t “Meta for B2C, LinkedIn for B2B.” It’s understanding how specific humans behave on specific platforms and meeting them where they’re most receptive.
Your customers’ language is your best creative
The biggest waste in social advertising is creative developed by people who’ve never talked to the customer. We pull language directly from your sales calls, support conversations, reviews, and win/loss interviews. The words your customers use to describe their problems are almost always more compelling than anything a copywriter invents. Then we test systematically. Not “does version A or B get more clicks” but “which problem framing resonates with which audience segment on which platform.” That’s a different kind of testing than most agencies run.
If you can’t trace it to pipeline, you can’t optimize it
Impressions, reach, CPM, engagement rate. None of these tell you whether social advertising is producing revenue. We insist on connecting ad platform data to your CRM before scaling spend. Not as a nice-to-have. As a prerequisite. Because without that connection, every optimization decision is based on platform metrics that reward attention, not business metrics that reward outcomes. We’ve seen companies cut their social ad budget in half and increase pipeline because they stopped optimizing for the wrong signals.
Small tests, then conviction
We don’t launch campaigns at scale with untested creative and unproven audiences. We run small-budget tests designed to answer specific questions: Does this audience segment engage? Does this creative angle generate clicks that become qualified leads? Does this platform produce pipeline or just traffic? Once we have data, we scale what works with conviction and kill what doesn’t without sentimentality. Most wasted ad spend comes from scaling assumptions instead of scaling evidence.
What’s included
Platform strategy and selection
Before we spend a dollar, we figure out where your dollars should go. Audience research across Meta, LinkedIn, TikTok, and emerging platforms. Competitive ad library analysis showing what your competitors run, how long they’ve run it, and what that tells us about what’s working for them. Platform-specific opportunity assessment that goes beyond audience size to evaluate cost dynamics, creative requirements, and conversion potential for your specific offer.
The pattern we see most often: companies advertising on a platform because their last agency specialized in it, not because the data supports it. We’ve moved clients off platforms they’d been spending on for years once we looked at where their actual closed deals were coming from.
Campaign development
Ad creative developed from your customer research and brand positioning. We write copy using the language your buyers use to describe their problems, not marketing speak they’ll scroll past. Image and video assets created or art directed for each platform’s native format. Landing page strategy and development for campaign-specific conversion paths, because sending paid traffic to your homepage is almost always a waste.
We also build the campaign architecture: how awareness campaigns feed consideration campaigns, how consideration feeds conversion, and how retargeting recaptures people who engaged but didn’t act. Most social ad programs are a collection of campaigns. Ours are systems with intentional sequences.
Audience targeting
Custom audience building from your CRM data, website behavior, and engagement history. Lookalike modeling from your actual best customers, not a generic “website visitor” seed. Interest and behavioral layering refined through methodical testing where we change one variable at a time so we know what’s actually working.
The targeting mistakes we correct most often: audiences that are too broad (every operations manager in the US), audiences built from the wrong seed data (all customers instead of best customers), and retargeting pools that include everyone who bounced in three seconds. Precision targeting costs more per impression and produces dramatically better results per dollar.
Testing and optimization
Systematic testing of creative, copy, audiences, placements, and bidding strategies. We test to learn, not just to optimize. Every test is designed to answer a specific question that makes the next round of spending smarter. Performance analysis at every level: campaign, ad set, individual creative.
Creative fatigue is the silent killer of social ad performance. We monitor engagement decay and refresh creative before performance drops, not after. And when we find something that works, we understand why it works so we can build on the insight rather than just running the winning ad until it stops.
Reporting and attribution
Monthly reporting built around business outcomes. We show cost per qualified lead, pipeline generated, revenue influenced, and return on ad spend calculated against actual closed business. Not a 30-page deck full of platform metrics. A clear answer to the question: is this producing revenue?
CRM integration is where this gets real. When we can trace a LinkedIn impression to a form fill to a sales conversation to a closed deal, optimization decisions change completely. We’ve watched clients shift 60% of their budget between platforms based on attribution data their previous agency never connected. That’s the difference between managing campaigns and managing outcomes.
Platform coverage
Meta (Facebook and Instagram) for sophisticated audience targeting and scale across demographics. We’ve managed Meta campaigns from $2K to $200K+/month. LinkedIn for B2B audiences, account-based targeting, decision-maker access, and thought leadership formats. LinkedIn’s targeting by job function, seniority, and company attributes is unmatched for B2B, but the cost per click demands precision. TikTok for brands reaching audiences that live in short-form video. The platform’s algorithm rewards creative quality over audience targeting, which changes the strategy entirely. Additional platforms evaluated based on your specific audience data, not our familiarity.
How social advertising work actually happens
Five phases. Same sequence we use across every marketing engagement. Social advertising cycles continuously through these phases as we learn what works for your specific audience.
01 Discover
Audience research across platforms. Where do your buyers spend time? What content do they engage with? What are competitors running and what does their ad library reveal? We analyze your existing customer data, CRM records, and past campaign performance if available. Everything we learn gets documented so insights compound over time.
02 Strategize
Platform selection and budget allocation based on discovery findings. Campaign architecture mapping awareness through conversion. Creative briefs informed by customer language, not marketing assumptions. Testing frameworks designed to answer specific questions before scaling spend. Success metrics tied to revenue, not reach.
03 Execute
Campaign builds across selected platforms. Creative production, audience configuration, tracking implementation, and landing page development. Senior strategists lead campaign architecture while specialists handle platform-specific execution. Everything gets reviewed against the original strategy before going live.
04 Launch
Campaigns deployed with proper conversion tracking verified before scaling. Initial performance monitoring with rapid creative and audience optimization. We validate lead quality signals early to catch targeting problems before they waste budget. Issue identification and correction before spend increases.
05 Optimize
Performance analysis against business metrics, not just platform metrics. Creative refresh based on fatigue signals. Audience expansion or refinement based on conversion data. Budget reallocation toward what’s actually producing qualified pipeline. Everything we learn feeds back into your Client Journal, making next month smarter than this month.
See complete marketing process with timelines
When social media advertising is the right move
Honest guidance about whether social advertising fits your situation right now.
Social advertising makes sense when you know your audience. You have a clear picture of who your buyers are and you need to reach them where they scroll, not where they search. Your product or service benefits from visual storytelling or thought leadership that social platforms enable.
Start with paid search instead. Your buyers are actively searching for what you sell. Google Ads captures demand that already exists. Social advertising creates awareness and nurtures interest, but if there’s unmet search demand, capture that first.
You need both. Paid search captures intent. Social advertising builds awareness and retargets. When they work together, your cost per acquisition drops because prospects see you in multiple places before they’re ready to buy.
Fix your website first. If your site doesn’t convert organic and direct traffic, paid social will just send more visitors to a broken funnel. Invest in conversion optimization or a redesign before scaling ad spend.
How social advertising connects to everything else
Social advertising stands alone when that’s what you need. But the work gets significantly smarter when the same team handles multiple channels, because learnings stop dying in handoff emails.
Social advertising + Paid search
When we manage both, intelligence flows in both directions. Headlines that convert on Meta tell us something about how your buyers think about their problems. That insight improves Google Ads copy. Search query data from Google reveals the exact language buyers use when they’re ready to act. That language makes social ad creative more precise. Retargeting becomes a system instead of two separate lists: someone who clicked a Google ad but didn’t convert sees a Meta ad that addresses the specific objection most likely behind their hesitation. That coordination doesn’t happen when two agencies are involved.
Social advertising + Content marketing
High-performing organic content is the best research a social advertiser can have. It tells you exactly what topics, angles, and formats your audience responds to before you spend a dollar amplifying them. We use organic performance data to identify which content deserves paid distribution and which should stay organic. And it works the other way too: social ad engagement data reveals which messages resonate with audiences who don’t already follow you, which reshapes content strategy for reaching new prospects.
Social advertising + Branding
Clear brand positioning makes every ad dollar work harder. When your social ads express the same positioning your website communicates and your sales team reinforces, prospects build trust faster because the experience is coherent. We’ve seen conversion rates improve measurably when social creative aligns with brand messaging rather than operating as its own disconnected voice. When we handle both brand and social advertising, that consistency isn’t something we have to coordinate. It’s built in because the same team understands both.
“Most agencies will spend your social ad budget and show you a dashboard of impressions. We’d rather spend less and show you which campaigns actually generated revenue. If a platform isn’t working, we’ll tell you to stop spending there. That’s not a popular opinion in our industry, but it’s the right one.” — Rodney Warner, Founder & CEO
Who we’re for
Social media advertising partnerships work when certain conditions are in place.
We’re ideal for
Companies investing in social ads who can’t connect spend to revenue
B2B companies that need LinkedIn advertising beyond basic job title targeting
Brands ready to test new platforms (TikTok, emerging channels) with strategic guidance
Marketing teams that want platform expertise without hiring a specialist for each channel
Companies with CRM data willing to integrate it into targeting and attribution
We’re not ideal for
Ad spend budgets under $1,000/month (we recommend $5K+ for meaningful results since our $1,000 base management fee needs room to work alongside actual platform spend)
Companies wanting to boost posts and call it strategy
Expecting results from social ads without tracking infrastructure in place
Looking for someone to run your accounts without questioning the strategy
Wanting a social media manager (that’s organic social, a different service)
If the fit is wrong, we’ll tell you early. If you need organic social management instead of advertising, we’ll point you to the right page.
Read This First: Comprehensive Fit Evaluation
Transparent pricing
Investment: $1,000/month base + % of ad spend.
Tiered management fee. 12% on first $50K, scaling down to 5% above $200K. The more you spend, the lower the rate.
Timeline: Varies by platform.
Paid social can generate qualified traffic within days of launch. Optimization compounds over 3-6 months as we learn your audience
Payment: Monthly Recurring
Transparent reporting. 3-month initial commitment for strategic learning and optimization cycles
See exact pricing with our social media advertising calculator
Fully transparent fee structure. The base management fee covers campaign setup, optimization, and reporting. The ad spend management fee scales with your investment using a tiered model, so you only pay the higher rate on the portion within each tier. Ad spend goes directly to platforms. No hidden fees, no surprises.
What drives investment
- Ad spend under management. Your management fee is directly tied to ad spend through our tiered percentage model. Use the calculator to see exact numbers for your budget level.
- Platform count. Single-platform focus vs. multi-platform campaigns (Meta + LinkedIn + TikTok)
- Creative volume. How much testing and creative refresh the campaign requires
- Audience complexity. Broad consumer targeting vs. precise B2B account-based targeting
- Reporting depth. Standard performance dashboards vs. CRM-integrated revenue attribution
Ready to make social advertising produce actual revenue?
Maybe social advertising is the right starting point. Maybe paid search makes more sense because your buyers are actively searching. Maybe your website needs conversion work before sending paid traffic makes sense. We’ll tell you what we’d actually recommend, even if the answer isn’t “hire us for social ads.”
Most social advertising conversations start with “what platforms should we be on?” Ours start differently. We want to understand your buyers, your sales cycle, and what’s actually driving revenue today. That conversation alone is valuable. We’ll cover your current situation, evaluate which platforms deserve budget, give you honest perspective on realistic timelines and investment, and tell you whether social advertising can produce meaningful results for your specific business.
