{"id":320,"date":"2008-05-15T16:43:13","date_gmt":"2008-05-15T16:43:13","guid":{"rendered":"http:\/\/www.conetrees.com\/?page_id=2"},"modified":"2025-12-27T02:25:24","modified_gmt":"2025-12-27T01:25:24","slug":"about","status":"publish","type":"page","link":"https:\/\/conetrees.com\/about\/","title":{"rendered":"About Cone Trees"},"content":{"rendered":"<p><strong>Cone Trees is a UX-led digital consultancy focused on usability, human-centred design, and building digital products grounded in real user needs.<\/strong><\/p>\n\n\n\n<p>We work across research, architecture, design, and delivery to help organisations create digital experiences that are clear, usable, and sustainable over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What we do<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>UX research<\/li>\n\n\n\n<li>UX architecture &amp; information design<\/li>\n\n\n\n<li>UX-led design and build<\/li>\n\n\n\n<li>Websites, web applications, and internal platforms<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Our work &amp; experience<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Our work spans complex, large-scale digital systems as well as focused product and platform builds.<\/li>\n\n\n\n<li>Led global redesigns for Standard Chartered<\/li>\n\n\n\n<li>Delivered award-winning intranets and platforms<\/li>\n\n\n\n<li>Clients include VISA, Singtel, DHL, Harvard, and Western Union<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Who leads Cone Trees<\/h2>\n\n\n\n<p>Cone Trees is led by <strong>Abhay Rautela<\/strong> (<a href=\"https:\/\/www.linkedin.com\/in\/abhayrautela\/\">Linkedin<\/a>).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15+ years of experience in UX and user-centred design<\/li>\n\n\n\n<li>End-to-end practice: research \u2192 IA \u2192 interaction \u2192 evaluation<\/li>\n\n\n\n<li>Experience across Europe, the USA, and Asia<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Recognition &amp; contribution<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Work featured in leading web and design books<\/li>\n\n\n\n<li>Creator of UX Quotes and The UX Bookmark<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Why the name Cone Trees?<\/h3>\n\n\n\n<p>Cone Trees is a way of visualising relative strengths of relationships in hierarchical data\u2014particularly useful in areas like card-sorting analysis.<\/p>\n\n\n\n<p>Cone Trees are a form of information visualisation for hierarchical structures. By representing a tree as a cone, where the parent node forms the vertex and child nodes form the base, relationships become easier to interpret at scale.<\/p>\n\n\n\n<p>The concept was introduced by George Robertson, Jock Mackinlay, and Stuart Card at PARC.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cone Trees is a UX-led digital consultancy focused on usability, human-centred design, and building digital products grounded in real user needs. We work across research, architecture, design, and delivery to help organisations create digital experiences that are clear, usable, and sustainable over time. What we do Our work &amp; experience Who leads Cone Trees Cone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-320","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Cone Trees - Cone Trees<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conetrees.com\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Cone Trees - Cone Trees\" \/>\n<meta property=\"og:description\" content=\"Cone Trees is a UX-led digital consultancy focused on usability, human-centred design, and building digital products grounded in real user needs. 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