{"id":19683,"date":"2025-03-09T12:16:32","date_gmt":"2025-03-09T11:16:32","guid":{"rendered":"https:\/\/computersoft.net.pl\/?p=19683"},"modified":"2025-03-14T15:08:47","modified_gmt":"2025-03-14T14:08:47","slug":"google-tag-manager-dla-wordpress","status":"publish","type":"post","link":"https:\/\/computersoft.net.pl\/google-tag-manager-dla-wordpress","title":{"rendered":"Google Tag Manager dla WordPress \u2014 co to jest i jak zainstalowa\u0107?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19683\" class=\"elementor elementor-19683\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9bffcd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9bffcd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b053c53\" data-id=\"b053c53\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-008641e elementor-widget elementor-widget-text-editor\" data-id=\"008641e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><strong>Zastanawiasz si\u0119, czym jest Google Tag Manager oraz dlaczego warto zainstalowa\u0107 go na w\u0142asnej stronie internetowej WordPress? Sprawd\u017a, jakie korzy\u015bci p\u0142yn\u0105 ze stosowania Google Tag Mened\u017cera oraz w jaki spos\u00f3b \u2014 krok po kroku \u2014 <\/strong><strong> wdro\u017cy\u0107 GTM na stronie internetowej WordPress.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef9237f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef9237f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0513aac\" data-id=\"0513aac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fabcb8 elementor-widget elementor-widget-heading\" data-id=\"2fabcb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Czym jest Google Tag Manager?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ded450e elementor-widget elementor-widget-text-editor\" data-id=\"ded450e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Tag Manager (GTM), czyli mened\u017cer tag\u00f3w Google to narz\u0119dzie, kt\u00f3re jest przydatne dla w\u0142a\u015bcicieli stron internetowych. Dzi\u0119ki niemu mo\u017cemy obserwowa\u0107 zachowanie u\u017cytkownik\u00f3w w witrynie. GTM dostarcza wiele warto\u015bciowych danych, kt\u00f3re mo\u017cna wykorzysta\u0107 podczas optymalizacji kampanii reklamowej, jak i samej strony internetowej. Co wi\u0119cej, wnioski p\u0142yn\u0105ce ze statystyk, pomog\u0105 w lepszym dopasowaniu oferty do naszej grupy docelowej.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5f6488 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5f6488\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13233a0\" data-id=\"13233a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51d305f elementor-widget elementor-widget-heading\" data-id=\"51d305f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Do czego potrzebny jest Google Tag Manager?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-545d223 elementor-widget elementor-widget-text-editor\" data-id=\"545d223\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Tag Manager s\u0142u\u017cy do zarz\u0105dzania tagami (skryptami), kt\u00f3re s\u0105 umieszczone na stronie internetowej. W\u015br\u00f3d nich mo\u017cna wyr\u00f3\u017cni\u0107 tag \u015bledzenia konwersji w reklamach Google Ads, Google Analytics czy piksel Facebooka. Mened\u017cer Tag\u00f3w Google pozwala r\u00f3wnie\u017c instalowa\u0107 nowe tagi bez konieczno\u015bci zlecania tego zadania programistom. Dzi\u0119ki GTM nie ma potrzeby r\u0119cznego umieszczania tag\u00f3w na stronie internetowej. Wystarczy zaimplementowa\u0107 kod GTM i za jego po\u015brednictwem wdra\u017ca\u0107 kolejne tagi. Za pomoc\u0105 Google Tag Mened\u017cera mo\u017cemy dodawa\u0107 tagi, usuwa\u0107 je oraz modyfikowa\u0107. Wszystko po to, aby otrzyma\u0107 przydatne dane ze <a href=\"https:\/\/computersoft.net.pl\/strony-internetowe\"><strong>strony internetowej<\/strong><\/a>, obserwowa\u0107 \u017ar\u00f3d\u0142a ruchu oraz podnosi\u0107 konwersje.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d921e3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d921e3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f9d3eb\" data-id=\"1f9d3eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b975e3b elementor-widget elementor-widget-heading\" data-id=\"b975e3b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dlaczego warto korzysta\u0107 z Google Tag Managera?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b69a937 elementor-widget elementor-widget-text-editor\" data-id=\"b69a937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Google Tag Mened\u017cer posiada wiele zalet. Poni\u017cej wypisali\u015bmy najwa\u017cniejsze korzy\u015bci z korzystania z GTM.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-582ebdd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"582ebdd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0109a2\" data-id=\"c0109a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-744758b elementor-widget elementor-widget-heading\" data-id=\"744758b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mo\u017cliwo\u015b\u0107 implementacji tag\u00f3w bez pomocy programisty<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e95afcf elementor-widget elementor-widget-text-editor\" data-id=\"e95afcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Konieczno\u015b\u0107 zlecenia jakiegokolwiek zadania programi\u015bcie mo\u017ce wi\u0105za\u0107 si\u0119 z d\u0142u\u017cszym czasem oczekiwania oraz dodatkowymi kosztami. Korzystanie z GTM ma t\u0119 przewag\u0119, \u017ce jeste\u015bmy w stanie samodzielnie wdro\u017cy\u0107 skrypty. Chcesz wdro\u017cy\u0107 kampani\u0119 remarketingow\u0105 w Google Ads? Dzi\u0119ki Mened\u017cerowi tag\u00f3w mo\u017cesz zrealizowa\u0107 swoje zamierzenie od A do Z, bez pomocy specjalisty IT.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98d990d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98d990d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07e3f0c\" data-id=\"07e3f0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b5fb8 elementor-widget elementor-widget-heading\" data-id=\"92b5fb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u0141atwe zarz\u0105dzanie tagami<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d831de elementor-widget elementor-widget-text-editor\" data-id=\"5d831de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>GTM przechowuje wszystkie informacje na temat tag\u00f3w w jednym panelu administratora. Dzi\u0119ki temu mamy sta\u0142y wgl\u0105d w to, kt\u00f3re tagi uruchamiane s\u0105 na jakich podstronach oraz na jakich warunkach. Je\u017celi pojawi si\u0119 taka potrzeba, mo\u017cemy w prosty i szybki spos\u00f3b edytowa\u0107 ustawienia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9da656c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9da656c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8247fd9\" data-id=\"8247fd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc06fda elementor-widget elementor-widget-heading\" data-id=\"cc06fda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Szybki eksport i import kontener\u00f3w<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b38c3 elementor-widget elementor-widget-text-editor\" data-id=\"87b38c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Je\u017celi posiadamy wiele stron, na kt\u00f3rych chcemy wdro\u017cy\u0107 zbli\u017cony schemat tag\u00f3w oraz \u015bledzenia, dzi\u0119ki mened\u017cerowi tag\u00f3w Google, zaoszcz\u0119dzimy sporo czasu. Jeste\u015bmy w stanie w szybki spos\u00f3b zaimportowa\u0107 zestaw tag\u00f3w zaimplementowanych na jednej stronie internetowej na nowe konto. Oznacza to, \u017ce nie musimy tworzy\u0107 od podstaw nowego kontenera ze skryptami.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f71a118 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f71a118\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a62732d\" data-id=\"a62732d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f618117 elementor-widget elementor-widget-heading\" data-id=\"f618117\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gotowe regu\u0142y \u015bledzenia zdarze\u0144<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dcbc99 elementor-widget elementor-widget-text-editor\" data-id=\"3dcbc99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Jedn\u0105 z najwa\u017cniejszych zalet Google Tag Managera jest to, \u017ce nie ma potrzeby tworzenia skomplikowanych skrypt\u00f3w, poniewa\u017c GTM zawiera gotowe regu\u0142y. To w\u0142a\u015bnie mi\u0119dzy innymi dlatego jest tak prosty w u\u017cyciu. Regu\u0142y pozwol\u0105 nam obserwowa\u0107 na przyk\u0142ad czas, jaki potencjalni klienci sp\u0119dzaj\u0105 na naszej stronie internetowej.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4085470 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4085470\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-906c616\" data-id=\"906c616\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-400a3bd elementor-widget elementor-widget-heading\" data-id=\"400a3bd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gotowe zmienne Google Tag Managera<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-419ffe7 elementor-widget elementor-widget-text-editor\" data-id=\"419ffe7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>GTM posiada wiele wbudowanych zmiennych, dzi\u0119ki czemu mo\u017cemy szybciej skonfigurowa\u0107 tagi oraz \u015bledzenie. Mened\u017cer pomaga nam zbiera\u0107 informacje dotycz\u0105ce zachowania u\u017cytkownik\u00f3w, m.in. klikni\u0119te adresy url, adres strony odsy\u0142aj\u0105cej czy \u015bcie\u017ck\u0119 strony.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1929eea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1929eea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6db8cb0\" data-id=\"6db8cb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bcb8bb7 elementor-widget elementor-widget-heading\" data-id=\"bcb8bb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Szybsze \u0142adowanie strony internetowej<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e078a48 elementor-widget elementor-widget-text-editor\" data-id=\"e078a48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u0142u\u017cszy czas \u0142adowania si\u0119 strony internetowej sprawia, \u017ce u\u017cytkownicy rezygnuj\u0105 z zapoznania si\u0119 z ofert\u0105. GTM pozwala zachowa\u0107 porz\u0105dek w tagach. Co wi\u0119cej, wspiera w systematycznym usuwaniu tych, kt\u00f3re nie s\u0105 ju\u017c potrzebne. Dodatkowo tagi mog\u0105 \u0142adowa\u0107 si\u0119 asynchronicznie, co skraca czas \u0142adowania si\u0119 strony internetowej.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b3a34c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8b3a34c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f443ef\" data-id=\"0f443ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e30b57 elementor-widget elementor-widget-heading\" data-id=\"6e30b57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Struktura konta GTM<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de9907e elementor-widget elementor-widget-image\" data-id=\"de9907e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.19.0 - 07-02-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"644\" src=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/White-black-modern-Special-menu-Facebook-Post11-768x644.jpg\" class=\"attachment-medium_large size-medium_large wp-image-19703\" alt=\"Struktura konta Gogole Tag Manager. Konto, kontenery, tagi i regu\u0142y.\" srcset=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/White-black-modern-Special-menu-Facebook-Post11-768x644.jpg 768w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/White-black-modern-Special-menu-Facebook-Post11-300x251.jpg 300w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/White-black-modern-Special-menu-Facebook-Post11.jpg 940w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ff0c85 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ff0c85\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14accb2\" data-id=\"14accb2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22b7723 elementor-widget elementor-widget-text-editor\" data-id=\"22b7723\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Konto w Google Tag Manager jest z\u0142o\u017cone z kontener\u00f3w. W ka\u017cdym kontenerze znajduj\u0105 si\u0119 tagi, regu\u0142y oraz zmienne.<\/p><p>Kontenery to kody, kt\u00f3re s\u0105 implementowane na stronie internetowej. To dzi\u0119ki nim mo\u017cna po\u0142\u0105czy\u0107 strony www z Google Tag Managerem. Kontenery sk\u0142adaj\u0105 si\u0119 z tag\u00f3w, czyli skrypt\u00f3w, regu\u0142 oraz zmiennych.<\/p><p>Tagi (skrypty) umo\u017cliwiaj\u0105 przesy\u0142anie danych ze strony. Za ich pomoc\u0105 mo\u017cemy instalowa\u0107 konkretne narz\u0119dzia na stronach internetowych oraz zmienia\u0107 okre\u015blone elementy.<\/p><p>Regu\u0142y monitoruj\u0105 stron\u0119 internetow\u0105 w odniesieniu do wybranych typ\u00f3w zdarze\u0144. Takim zdarzeniem mo\u017ce by\u0107 przes\u0142anie formularza kontaktowego, klikni\u0119cie okre\u015blonego przycisku czy wy\u015bwietlenie danej podstrony. W przypadku zaistnienia takiego zdarzenia, regu\u0142a uruchamia tag.<\/p><p>Natomiast zmienna odpowiada warto\u015bci, kt\u00f3ra b\u0119dzie ulega\u0107 zmianie, m.in. nazwie produktu czy cenie.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9496759 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9496759\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-838b4c6\" data-id=\"838b4c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9046f5 elementor-widget elementor-widget-heading\" data-id=\"d9046f5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak zainstalowa\u0107 Google Tag Managera na stronie internetowej WordPress?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b199bb0 elementor-widget elementor-widget-text-editor\" data-id=\"b199bb0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Przede wszystkim musisz posiada\u0107 konto Google, czyli mie\u0107 za\u0142o\u017con\u0105 poczt\u0119 w popularnym Gmailu. Pierwszym krokiem jest przej\u015bcie na stron\u0119 internetow\u0105 Google Tag Manager.<\/p><p>Nast\u0119pnie musisz doda\u0107 konto. W tym celu nale\u017cy uzupe\u0142ni\u0107 formularz z informacjami na temat witryny.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e6523f elementor-widget elementor-widget-image\" data-id=\"4e6523f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"742\" src=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-09-49-41-Menedzer-tagow-Google1-1024x742.png\" class=\"attachment-large size-large wp-image-19695\" alt=\"\" srcset=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-09-49-41-Menedzer-tagow-Google1-1024x742.png 1024w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-09-49-41-Menedzer-tagow-Google1-300x218.png 300w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-09-49-41-Menedzer-tagow-Google1-768x557.png 768w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-09-49-41-Menedzer-tagow-Google1-1536x1114.png 1536w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-09-49-41-Menedzer-tagow-Google1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e8291 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e8291\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56a0e39\" data-id=\"56a0e39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-076f410 elementor-widget elementor-widget-text-editor\" data-id=\"076f410\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Na ekranie wy\u015bwietli si\u0119 kod, kt\u00f3ry jest potrzebny do instalacji Google Tag Managera na Twojej <a href=\"https:\/\/computersoft.net.pl\/strony-internetowe\"><strong>stronie internetowej WordPress<\/strong><\/a>. Mo\u017cesz skopiowa\u0107 kod i podes\u0142a\u0107 go programi\u015bcie, aby wklei\u0142 go w odpowiednich miejscach witryny lub wybra\u0107 prostsz\u0105 opcj\u0119, jak\u0105 jest samodzielna instalacja dedykowanej wtyczki WordPress. Dzi\u0119ki tej mo\u017cliwo\u015bci nie musisz korzysta\u0107 z niczyjej pomocy. Wystarczy, \u017ce zainstalujesz wtyczk\u0119 Google Tag Manager poprzez panel administratora w WordPressie. Po instalacji przejd\u017a do zak\u0142adki Ustawienia, a nast\u0119pnie Google Tag Manager.<\/p><p>W polu Google Tag Manager ID musisz wpisa\u0107 identyfikator. W tym celu wr\u00f3\u0107 do Google Tag Mened\u017cera i skopiuj kod znajduj\u0105cy si\u0119 w prawym g\u00f3rnym rogu. Wklej go w pole GTM ID w WordPressie. Gotowe!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eca274 elementor-widget elementor-widget-image\" data-id=\"9eca274\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"275\" src=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-12-03-03-Menedzer-tagow-Google1-768x275.png\" class=\"attachment-medium_large size-medium_large wp-image-19700\" alt=\"\" srcset=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-12-03-03-Menedzer-tagow-Google1-768x275.png 768w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-12-03-03-Menedzer-tagow-Google1-300x107.png 300w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-12-03-03-Menedzer-tagow-Google1-1024x366.png 1024w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-12-03-03-Menedzer-tagow-Google1-1536x549.png 1536w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/Screenshot-2023-03-09-at-12-03-03-Menedzer-tagow-Google1.png 1628w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-020f81e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"020f81e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1d778cc\" data-id=\"1d778cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7174e27 elementor-widget elementor-widget-text-editor\" data-id=\"7174e27\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Po instalacji warto sprawdzi\u0107, czy poprawnie zrealizowali\u015bmy to zadanie. W zwi\u0105zku z tym, gdy dodasz tag do kontenera, wci\u015bnij przycisk Podgl\u0105d. Znajduje si\u0119 on w prawym g\u00f3rnym rogu. Nast\u0119pnie kliknij Start. Okno podsumowania powinno wygl\u0105da\u0107 w ten spos\u00f3b:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15f5eaf elementor-widget elementor-widget-image\" data-id=\"15f5eaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"127\" src=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/dfsfgsg1-768x127.png\" class=\"attachment-medium_large size-medium_large wp-image-19701\" alt=\"\" srcset=\"https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/dfsfgsg1-768x127.png 768w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/dfsfgsg1-300x50.png 300w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/dfsfgsg1-1024x170.png 1024w, https:\/\/computersoft.net.pl\/wp-content\/uploads\/2023\/03\/dfsfgsg1.png 1479w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d3dd546 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d3dd546\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d9c130\" data-id=\"2d9c130\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdb429a elementor-widget elementor-widget-heading\" data-id=\"bdb429a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ: Google Tag Manager a strony internetowe WordPress<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447a8a4 elementor-widget elementor-widget-heading\" data-id=\"447a8a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Czy Google Tag Manager jest darmowy?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09e702f elementor-widget elementor-widget-text-editor\" data-id=\"09e702f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tak! To wspania\u0142e narz\u0119dzie, dzi\u0119ki kt\u00f3remu jeste\u015bmy w stanie zdoby\u0107 wiele cennych informacji na temat zachowania naszych klient\u00f3w, jest w zupe\u0142no\u015bci darmowe. Wystarczy, \u017ce posiadamy konto Google. Za\u0142o\u017cenie konta Google r\u00f3wnie\u017c jest bezp\u0142atne.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5f9372 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5f9372\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca50822\" data-id=\"ca50822\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2103b6b elementor-widget elementor-widget-heading\" data-id=\"2103b6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Czy Google Tag Mened\u017cer wp\u0142ywa na szybko\u015b\u0107 \u0142adowania si\u0119 stron internetowych?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7aca39 elementor-widget elementor-widget-text-editor\" data-id=\"c7aca39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ilo\u015b\u0107 dodawanych tag\u00f3w nie powoduje spowalniania strony internetowej. GTM \u0142aduje tagi asynchronicznie. Wdro\u017cenie skrypt\u00f3w nie wp\u0142ywa na pr\u0119dko\u015b\u0107 \u0142adowania si\u0119 stron internetowych.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74f4ef1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74f4ef1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d90d36\" data-id=\"8d90d36\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8f4a9c elementor-widget elementor-widget-heading\" data-id=\"c8f4a9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Czy jestem w stanie samodzielnie zainstalowa\u0107 GTM na stronie internetowej WordPress?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c1f19 elementor-widget elementor-widget-text-editor\" data-id=\"d7c1f19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"ILfuVd\" lang=\"pl\"><span class=\"hgKElc\">Jak najbardziej! Istnieje kilka sposob\u00f3w instalacji mened\u017cera tag\u00f3w na stronach internetowych. Niekt\u00f3re z nich mog\u0105 wymaga\u0107 skorzystania z pomocy programisty. Natomiast nawet je\u017celi nie posiadasz do\u015bwiadczenia w zakresie IT, jeste\u015b w stanie samodzielnie wdro\u017cy\u0107 GTM na stronie internetowej. Wystarczy, \u017ce skorzystasz ze specjalnej wtyczki, kt\u00f3r\u0105 pobierzesz w kokpicie administratora WordPress. <\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10846b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10846b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2929c72\" data-id=\"2929c72\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd2fde6 elementor-widget elementor-widget-heading\" data-id=\"dd2fde6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Po co mam instalowa\u0107 Google Tag Mened\u017cera na mojej stronie internetowej?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90442f9 elementor-widget elementor-widget-text-editor\" data-id=\"90442f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"ILfuVd\" lang=\"pl\"><span class=\"hgKElc\">GTM pozwala instalowa\u0107 r\u00f3\u017cnego rodzaju tagi bez konieczno\u015bci zlecania tego zadania programistom. Mog\u0105 to by\u0107 tagi zwi\u0105zane z Google Analytics, pikselem Facebooka czy \u015bledzeniem konwersji Google Ads. Mened\u017cer tag\u00f3w Google pozwala obserwowa\u0107 interakcj\u0119 u\u017cytkownik\u00f3w ze stron\u0105 internetow\u0105. Do takich interakcji mo\u017cemy zaliczy\u0107 klikni\u0119cia, wy\u015bwietlenia lub wype\u0142nienie formularza. Zgromadzone dane pomog\u0105 nam pozna\u0107 zachowanie potencjalnych klient\u00f3w. <\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zastanawiasz si\u0119, czym jest Google Tag Manager oraz dlaczego warto zainstalowa\u0107 go na w\u0142asnej stronie internetowej WordPress? Sprawd\u017a, jakie korzy\u015bci p\u0142yn\u0105 ze stosowania Google Tag Mened\u017cera oraz w jaki spos\u00f3b \u2014 krok po kroku \u2014 wdro\u017cy\u0107 GTM na stronie internetowej WordPress.<\/p>\n","protected":false},"author":1,"featured_media":19688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[25,32,15,19,27],"tags":[173,175,31,174,53],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tag Manager dla WordPress \u2014 co to jest i jak zainstalowa\u0107? 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