Events
From Brochure site to Growth Engine
In this webinar, Shainaz Stewart from EIP will unpack how EIP transformed their website from a static marketing presence into a scalable growth engine. Most websites still operate like digital brochures. They look polished, but internally they create friction. Marketing waits on development. Teams duplicate work. Campaigns move slowly. And the website struggles to support growth in a measurable way. In this webinar, Shainaz Stewart from EIP will unpack how EIP transformed their website from a static marketing presence into a scalable growth engine. They will explore the decisions behind the redesign, how the new platform changed the way the team works internally, and the impact it’s having across marketing, budgets, content operations, and sales. They will also discuss what happens after launch. From improving marketing velocity and maintaining consistency across teams, to using the website as an active business tool rather than a one-off project. This session will cover: Why most websites become operational bottlenecks The challenges EIP faced before the transformation How a scalable component system changed internal workflows The impact on marketing execution, team collaboration, and budget allocation How the website is supporting business development and sales conversations What EIP is focusing on next to continue evolving the platform Lessons learned from managing a large-scale website transformation Whether you’re a marketing leader, designer, or developer, this session will give you a practical look at what it really takes to turn a website into a long-term business asset. About Code & Wander Code & Wander is a design-led digital agency and Webflow Premium Partner, helping marketing teams take ownership of their website and move faster. We create scalable, component-driven websites tailored to real workflows, reducing reliance on developers. So campaigns ship in hours, not weeks — and the website becomes a reliable driver of growth. Thu, Jun 11, 2:00pmWebflow AEO: From insight to action, at scale
AEO is a multi-part problem. It’s not enough to measure how you show up in AI search: you have to understand what to fix, then ship those improvements — and do it all at scale. Webflow AEO was purpose-built to help teams move from AEO insight to AEO action without ever leaving Webflow. In the words of one customer, it’s “a force multiplier.” Join Webflow’s Guy Yalif, Faye Donnelley, and Brandon Silverstein for: Proprietary research on what separates brands that show up in answer engines from those that don't A live demo of Webflow AEO, the native, closed-loop solution for measuring AI search visibility, getting recommended fixes, and executing updates at scale with AI agents Insights from early adopters about how Webflow AEO is changing the game A live Q&A with our product and solutions experts Tue, Jun 30, 5:00pmBuilding AEO systems that scale
The Answer Engine is Webflow's live Ask Me Anything series on Answer Engine Optimization — real questions, answered live by the people closest to what's actually working. Kevin Indig is a growth advisor and Partner at HyperGrowth Partners, where he works with companies including Airbnb, Xero, and G2 on organic growth. He previously led SEO at Shopify and G2, and has a clear point of view on what breaks when AEO strategies move from pilot to production. In this session, you'll hear what actually drives AEO results when you're scaling past the pilot phase, how content at scale works (or breaks) for AI search, and where most teams hit the execution gap. Join the live AMA to bring your questions to an expert that knows how to make AEO work at scale. Tue, Jul 7, 5:00pmWebflow Conf '26: September 1-3, 2026 - Boston & Online
Webflow Conf '26 Save the date for Webflow Conf '26 - September 1-3, 2026 - Boston & Online Join 1,500+ web innovators in Boston and 30,000+ more online for three days of inspiration, connection, and strategy at the biggest Webflow Conf yet. 🔗 Save the date here Registration opens in March. Hope to see you there! Tue, Sep 1, 1:00pmBoston, MA, USA