Orange County, CA \u2013 October 1, 2022 \u2013 There\u2019s no shortage of business success stories. But this story is different. This isn\u2019t the story about a company\u2019s rise to success at all. Instead, this is the story of how an already successful company laid everything on the line and started a movement to change the world. This is the story of Codebreaker Technologies, and it isn\u2019t at all what you\u2019d expect.<\/p>\n
Codebreaker Technologies is the world leader in personality coding technology with clients in more than 180 countries. It\u2019s scientifically validated methodology, B.A.N.K., predicts buying behavior and human engagement in nanoseconds \u2013 giving companies priceless information on their customers such as spending habits, engagement patterns and more. Companies utilizing the Codebreaker Technologies methodology have increased their sales 10X by better understanding their customers \u2013 what motivates them and what doesn\u2019t.<\/p>\n
Build a successful company \u2013 check.<\/p>\n
Expand internationally \u2013 check.<\/p>\n
Revolutionize the businesses of your clients \u2013 check.<\/p>\n
Build some of the world\u2019s most advanced artificial intelligence \u2013 check.<\/p>\n
Become the world leader in your field \u2013 check.<\/p>\n
This is where the story of most companies would end. But Codebreaker Technologies isn\u2019t most companies.<\/p>\n
Codebreaker Technologies is a tech company \u2013 it\u2019s right in their name after all \u2013 but their tech isn\u2019t what drives them. It\u2019s important, yes \u2013 critical even \u2013 but tech isn\u2019t their passion. So, what is? People. \u201cMost companies talk about people, culture and the power of team, but at Codebreaker we live it,\u201d<\/em> said Codebreaker Founder and Chairman Cheri Tree. So rather than resting on their laurels of success and watching the money roll in, Codebreaker Technologies made a decision to revitalize and reinvigorate their brand to put people at the forefront and truly Make People Matter<\/em><\/strong>. Why this? Because according Tree, transition and technology have changed everything, and only those companies who step up and step out to help people navigate this change will thrive.<\/p>\n Dilemma 1: Transition <\/strong><\/p>\n There\u2019s no denying the last few years have introduced significant disruption, evolution and opportunity. \u201cCOVID changed everything, everywhere, for everyone\u201d<\/em> said Tree. \u201cFrom lockdown, to working from home, to new vaccination decisions, to online school, the way we navigated our daily lives changed in every way possible.\u201d<\/em><\/p>\n Many people struggled to manage their relationships during these turbulent times of change. \u201cEverywhere we looked there was dissention \u2013 in our homes, our schools, our workplaces and our country,\u201d<\/em> said Tree. \u201cAll this divisiveness was fracturing families.\u201d<\/em><\/p>\n Dilemma 2: Technology<\/strong><\/p>\n Technology is always coming fast and furious; there\u2019s no denying it, and its transforming businesses, industries and lives in its wake. But can there be too much of a good thing? \u201cWalk into any restaurant and look at how many people are on their phones \u2013 families are literally sitting at a table facing each other but are totally disengaged,\u201d<\/em> Tree said. So, while Codebreaker believes that technology has connected the world in incredible ways, they also believe it is rapidly and virally disconnecting humanity.<\/p>\n The Solution: To Make People Matter<\/strong><\/p>\n According to Codebreaker, people will never go back to their old ways of doing things, so the company was left asking themselves one, critical question: How can we as a company help people not only navigate change, but thrive, all while connecting humanity in a time when technology was making it so easy to disconnect? And from there, Make People Matter<\/em><\/strong> was born.<\/p>\n Codebreaker Technologies discovered that the secret to guiding people through great turmoil and transformation isn\u2019t a secret at all. It\u2019s actually quite simple. \u201cWe built our business by understanding how the different personality types determine someone\u2019s buying habits \u2013 and how those habits impact a company\u2019s sales,\u201d<\/em> said Tree. \u201cThose same personality types impact all aspects of our lives \u2013 going well beyond what we buy and why we buy it.\u201d <\/em><\/p>\n So, the company expanded its brand focus from primarily sales to focus first on people and making every person matter. Today their methodology continues to help clients super-charge their sales and increase their income, but it\u2019s become so much more than that. \u201cWe\u2019re helping people enhance all the important relationships in their lives; we\u2019re helping people repair, recover and reconnect,\u201d<\/em> Tree said. \u201cThat\u2019s an incredible responsibility, and one we don\u2019t take lightly.\u201d\u00a0 <\/em><\/p>\n This certainly isn\u2019t where this company\u2019s story ends. They\u2019re continuing to look for new ways to innovate so they can help companies grow. But more importantly, they\u2019re innovating so they can make people matter \u2013 many for the very first time in their lives. And through it all, they\u2019re proving that when you lead with kindness and make people matter, success will ultimately follow.<\/p>\n About Codebreaker Technologies:<\/strong><\/p>\n Codebreaker Technologies is the world leader in personality coding technology with clients in more than 180 countries. It\u2019s scientifically validated methodology, B.A.N.K., predicts buying behavior and human engagement in nanoseconds \u2013 giving companies priceless information on their customers such as spending habits, engagement patterns and more. Companies utilizing the Codebreaker Technologies methodology have increased their sales 10X by better understanding their customers \u2013 what motivates them and what doesn\u2019t.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Orange County, CA \u2013 October 1, 2022 \u2013 There\u2019s no shortage of business success stories. But this story is different. This isn\u2019t the story about a company\u2019s rise to success at all. Instead, this is the story of how an already successful company laid everything on the line and started a movement to change the 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