United by Blue, an eCommerce brand with a strong environmental mission, is committed to sustainability by removing one pound of trash from oceans and waterways for every product purchased. They focus on eco-friendly practices, using non-toxic, regenerative fibers, recycled fabrics, and sustainable manufacturing processes. United by Blue approached ClickySoft to enhance their Shopify Plus store, aiming to improve product pages and the overall user journey without disrupting their existing theme or brand identity.
United by Blue’s key challenges were:
The company wanted to upgrade product pages for a better user experience without disrupting their existing Shopify Plus theme.
It was crucial to preserve United by Blue’s strong visual identity while integrating new design elements.
They requested the use of Shogun for customization, requiring seamless integration without impacting the current design or functionality.
The goal was to enhance customer engagement and ease of navigation, ensuring users could easily find and explore products.
ClickySoft provided a tailored solution to meet United by Blue’s eCommerce needs:
The newly optimized Shopify Plus store for United by Blue achieved the following:
The new product page design improved navigation and usability, enhancing the shopping experience.
The product page layout was nominated as one of Shopify’s best designs and featured on their webpage layout section.
The seamless design integration led to higher customer satisfaction, with smoother navigation and more engaging product displays.
United by Blue’s aesthetic and messaging remained intact while enhancing the overall user experience.
