Open Primaries is a national nonprofit advocating for nonpartisan election reform across the United States. To effectively represent their mission, attract new supporters, and provide easier access to resources and updates, the organization required a complete website redesign and redevelopment. Our team rebuilt the entire platform from scratch using WordPress with Elementor Pro, delivering a sleek, mobile-friendly, and scalable advocacy website tailored for engagement and action.
The previous site lacked visual appeal and wasn’t optimized for today’s web standards.
The team had difficulty making updates due to a rigid backend structure and lack of user-friendly tools.
Action pages, blogs, and donation flows were not optimized for visibility or conversions.
A growing number of mobile visitors experienced clunky navigation and content rendering issues.
The new Open Primaries website now better reflects the organization’s mission and boosts its ability to engage with voters and supporters:
The redesign delivers a responsive, intuitive experience for users across devices.
Elementor Pro enables the nonprofit’s team to update pages, publish blogs, and manage CTAs without developer involvement.
Optimized action flows and clear navigation led to higher time on site and increased petition signups.
A focused, accessible visual language now better communicates Open Primaries’ advocacy goals.
