Jeff Cross
Jeff Cross is the ISSA media director, with publications that include Cleaning & Maintenance Management, ISSA Today, and Cleanfax magazines. He is the previous owner of a successful cleaning and restoration firm. He also works as a trainer and consultant for business owners, managers, and front-line technicians. He can be reached at [email protected].
Gabe Rowley: Much More Than Option 5 on the IICRC Helpdesk
What happens when you call the IICRC? Most people in the cleaning and restoration industry know the IICRC by its certifications, its standards, and the...
Alisha Hooks: Inside the IICRC’s Renewals and Reinstatement Team
What does it really mean to serve the customer? It's a question every business asks, but not every role answers it as directly as this...
Angelina Dixson: How the IICRC Markets the Value of Certification
What does marketing look like inside the IICRC—and why does it matter? In this episode of Unscripted, an IICRC video production, Angelina Dixson, Marketing Supervisor...
The Most Dangerous Phrase in Business
Few phrases in business are as quietly perilous as "We've always done it this way." It can masquerade as wisdom or loyalty, yet more often...
Why Better Sales Training Won’t Fix Your Sales Problem
When sales numbers disappoint, the instinct is usually the same: find a new training program, bring in a methodology, sharpen the team. It feels proactive....
Activate Your Ghost Protocol to Keep Candidates From Disappearing
A promising candidate applies. The interview goes well. Maybe they even accept the offer. Then—nothing. No call. No email. No explanation. Just silence. For cleaning...
The Condiment Cleanup Challenge
You walk into the job, and the homeowner points to a dark, crusty patch near the kitchen table. “My kid knocked over the ketchup bottle...
The Obsolete Salesperson
For decades, outside sales ran on a simple formula: get in the car, visit customers, build relationships, grow business. That model served distributors and manufacturers...
Build a Legacy Worth Leaving Behind
When Chuck Violand talks about legacy, he’s not talking about plaques on a wall or a name on a building. He’s talking about something quieter—the...
AI Won’t Save You—But These Three Skills Might
Artificial intelligence (AI) is everywhere, and the pace of change isn’t slowing down. For business owners in the cleaning and restoration industry, the real question...
