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Precision Advertising: Beyond Clicks to Move-Ins
Senior living leaders often waste their ad budget on low-intent clicks that never lead to move-ins.
It is frustrating to see your marketing spend disappear without seeing more residents in your community. We build custom search and digital awareness strategies that target families at the exact moment when they’re looking for your community.
We bring the senior living expertise and technical grit to simplify your strategy, helping you lead with a paid media engine that reflects your standard of care.
At Citizen, we use a flat-rate, transparent model that adapts to your business needs.
This means we make your money work smarter for your occupancy.
Our Solution:
Precision Ads that Convert
We combine high-intent search ads with broad digital awareness ads to cover every stage of the family journey.
We build custom, multi-channel strategies that ensure you are found during a crisis and remembered before one ever begins.
Precision Search Capture
Your ads appear at the exact moment a family is searching for senior living solutions in your area, ensuring maximum efficiency.
Stand Out from Competitors
Differentiate yourself in a crowded marketplace by establishing your community as the top choice for seniors in your region.
High-Intent Conversions
We target the specific keywords and platforms that drive qualified leads, ensuring your ad spend converts into measurable growth.
Ongoing ROI Optimization
A successful campaign is never “set and forget.” We continuously refine your budget and targeting to maximize your return.
Paid Media Offerings
We offer specialized paid strategies designed to capture immediate demand and build long-term brand awareness, tailored specifically to the senior living customer journey.
Search Engine Marketing (PPC)
We target keywords specific to your community’s offerings and location, ensuring your ads reach individuals actively looking for care.
- Tailored Keyword Targeting: Reach people searching for your specific lifestyle and city.
- Expert Management: Our team continuously adjusts bids and keywords for peak performance.
- Cost-Effective: You only pay when someone clicks, making your budget work harder.
Digital Awareness Ads
Show up where families spend their time online, from social media to news sites.
- Google Display Ads: Showcase your community on relevant websites across Google’s network.
- Meta Ads: Engage your audience on Facebook and Instagram with visually captivating ads.
- YouTube Ads: Unlock the power of video to communicate your community’s unique heart.
The GoodWorks Bluegrass Story 207% increase in Assisted Living conversions
GoodWorks Bluegrass had steady ad results but was losing local market share because their website wasn’t optimized for organic search.
They were vulnerable to competitors and missing families who start their research via Google’s organic results.
Citizen implemented a combined SEO and Paid Media strategy to capture families at every stage of the journey. By fueling long-term authority with SEO and maintaining immediate leads through PPC, we turned their site into a high-performing lead engine.
This full-funnel approach resulted in a surge of high-intent interest and a record number of tours.
The Numbers:
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Conversions increase
0
YOY views growth
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Search rank*
*For branded keywords and local queries
I take great pride in supporting communities that care for seniors. Having grown up with my grandparents and deeply cherishing that bond, I understand how important—and demanding—senior care can be.
Vanessa Kisku, SEO Strategist
Certified Google Premier Partner
As a certified Google Premier Partner, Citizen is fully trained in Google Ads best practices. This badge is given to only the top 3% of participating companies in each country and we’re honored to be selected.
This distinction means that we’ve demonstrated exceptional skill and expertise in advertising, and Google is happy to stand behind the work we do.
For our clients, this translates to more efficient ad spend, better data insights, and a competitive edge in local search results.
Turn Your Ad Spend into Occupancy
Stop guessing with your ad budget and start following a roadmap that actually delivers results. We are ready to build a high-performing engine that fills your community with the right residents today.
Reach out for a free consultation to see how we can maximize your ROI and simplify your growth.
Learn More about Paid Media with Joe & Alejandra
The Growth Partner You’ve Been Waiting For.
We approach your marketing strategy with a unique blend of heart and expertise, because at Citizen, we are:
Your Business Partners
We are a dedicated extension of your team – no ticketing systems, just text us! We are real humans who answer the phone, brainstorm with you, and care about your community as much as you do.
Performance-Driven Marketers
We are a team of specialists who live and breathe marketing. You need results, and we deliver. We look past vanity metrics to focus on what actually matters: driving move-ins that fill your community.
Senior Living Experts
As experts in senior living, we speak your language and understand the emotional journey of your residents and their families – as well as the logistical elements and best practices that help you succeed.
What We Do A Full-Service Engine for Growth
Our Approach
Starting a new partnership shouldn’t feel like a chore. Our onboarding process is clear, personalized, and built around your schedule, so you can stop stressing and start seeing results.
Our Partners
Elevate Your Marketing With Us
Go from marketing without results to industry-leading occupancy.
Stop choosing between a partner who cares and a partner who delivers.
Join the 400+ communities who have stopped starving for support and started growing with Citizen.
Let’s fuel your growth, together.
