CIRP - Apple Report
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How Do People Use Their Macs - 2025 vs. 2015
Personal computers are the original Apple product, and they have evolved considerably over the years.
Jan 14
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Michael Levin and Josh Lowitz
1
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iPhones, iPads, and Macs - Which Would Apple Owners Vote Off the Island?
Apple customers love all of their Apple devices, of course.
Jan 7
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Michael Levin and Josh Lowitz
2025 CIRP Apple Report Year in Review
Let’s take a look back at what we discovered in the weekly Apple and Amazon reports that we published in 2025.
Dec 31, 2025
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Michael Levin and Josh Lowitz
Smart speaker for a last-minute gift?
Thinking of a last-minute gift for someone?
Dec 24, 2025
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Michael Levin and Josh Lowitz
1
iPhone Buyers Prefer Verizon
We’ve come a long way since Apple introduced the original iPhone in the US, exclusively at AT&T in 2007.
Dec 17, 2025
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Michael Levin and Josh Lowitz
1
iPad Model Mix and Its Implications for New Macs and the iPhone Air
The iPad line up is crowded and confusing.
Dec 10, 2025
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Michael Levin and Josh Lowitz
Mac Model Mix
We’ve seen rumors of a lower-priced laptop computer from Apple, presumably with a Mac moniker, but we don’t want to do too much predicting.
Dec 3, 2025
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Michael Levin and Josh Lowitz
1
3
Give the gift of iPhone? Maybe not…
While Samsung and other smartphone brands launch their premier new phones in the Spring, Apple has introduced theirs in September for the past many…
Nov 26, 2025
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Michael Levin and Josh Lowitz
1
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CIRP - Apple Report
Understanding Apple's US business through CIRP data
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