{"id":82792,"date":"2025-05-21T12:51:51","date_gmt":"2025-05-21T16:51:51","guid":{"rendered":"https:\/\/chargebacks911.com\/?p=82792"},"modified":"2026-02-13T08:13:12","modified_gmt":"2026-02-13T13:13:12","slug":"link-analysis","status":"publish","type":"post","link":"https:\/\/chargebacks911.com\/link-analysis\/","title":{"rendered":"Link Analysis"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">How Does Link Analysis Work? Here\u2019s What You Need to Know.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fraud rarely happens in a vacuum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On one end of the spectrum are <a href=\"https:\/\/chargebacks911.com\/fraud-ring\/\">fraud rings<\/a>, which are essentially organized gangs of criminals who collaborate closely to carry out <a href=\"https:\/\/chargebacks911.com\/wire-fraud\/\">wire fraud<\/a>, mail fraud, payment card fraud, and other financial crimes. On the other end are the \u201clone wolves,\u201d who carry out fraud attacks on their own.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, even scammers who act alone don\u2019t truly do <em>everything <\/em>by themselves. For example, they may learn and share fraud tactics on the internet, buy compromised logins or <a href=\"https:\/\/chargebacks911.com\/card-numbers\/\">card numbers<\/a> on the dark web, or recruit unwitting accomplices using social media.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even the most diligent and privacy-minded scammers are going to leave behind some kind of trail. When they do, link analysis might help expose their activity.<\/p>\n\n\n<div class=\"c-suggested-reading\"><div class=\"c-suggested-reading__inner\"><div class=\"c-suggested-reading__header\"><h3 class=\"c-suggested-reading__headline\">Recommended reading<\/h3><\/div><ul class=\"c-suggested-reading__items\"><li class=\"c-suggested-reading__item\"><a href=\"https:\/\/chargebacks911.com\/verified-by-visa\/\" class=\"c-suggested-reading__link\">Verified by Visa: How Much Protection Does 3DS Offer?<\/a><\/li><li class=\"c-suggested-reading__item\"><a href=\"https:\/\/chargebacks911.com\/eci-indicator\/\" class=\"c-suggested-reading__link\">ECI Indicators: How to Understand 3DS Response Codes<\/a><\/li><li class=\"c-suggested-reading__item\"><a href=\"https:\/\/chargebacks911.com\/fraud-blacklists\/\" class=\"c-suggested-reading__link\">Fraud Blacklisting &amp; Whitelisting: The Right Move for You?<\/a><\/li><li class=\"c-suggested-reading__item\"><a href=\"https:\/\/chargebacks911.com\/3-d-secure-verification-failed\/\" class=\"c-suggested-reading__link\">3-D Secure Verification Failed? Here\u2019s How to Fix it.<\/a><\/li><li class=\"c-suggested-reading__item\"><a href=\"https:\/\/chargebacks911.com\/transaction-risk-analysis\/\" class=\"c-suggested-reading__link\">What is Transaction Risk Analysis? How Does it Work?<\/a><\/li><li class=\"c-suggested-reading__item\"><a href=\"https:\/\/chargebacks911.com\/strong-customer-authentication-sca\/\" class=\"c-suggested-reading__link\">Strong Customer Authentication: What You Should Know in <\/a><\/li><\/ul><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is Link Analysis?<\/h2>\n\n\n\n<dl class=\"definition_box\" class=\"wp-block-cb911-block-library-definitions\"><div class=\"definition\"><div class=\"definition_top\"><h3><dt>Link Analysis<\/dt><\/h3><p>[noun]\/liNGk \u2022 \u0259 \u2022 nal \u2022 \u0259 \u2022 s\u0259s\/<\/p><\/div><dd><p>Link analysis is a forensic technique that examines the connections, relationships, and dependencies between individuals, accounts, addresses, devices, IP addresses, payment cards, transactions, and other entities or events for possible signs of fraudulent behavior.<\/p><\/dd><\/div><\/dl>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, link analysis provides context to fraud. Rather than examining a <em>single <\/em>device or individual\u2019s involvement in fraudulent activity, link analysis allows you to look at relationships <em>between <\/em>actors for evidence of overlap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis can be performed using graph networks, a type of database that lets you visualize connections (represented via edges) between entities (represented via nodes). This way, you can see how the instances of <a href=\"https:\/\/chargebacks911.com\/first-party-misuse\/\">first-<\/a>, <a href=\"https:\/\/chargebacks911.com\/second-party-friendly-fraud\/\">second-<\/a>, or <a href=\"https:\/\/chargebacks911.com\/third-party-fraud\/\">third-party fraud<\/a> you encounter are related to each other.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How Graph Networks Detect Fraud<\/h3>\n\n\n\n<div class=\"c-two-columns\">\n    <div class=\"c-two-column\">\n        <object class=\"c-two-column__image\" data=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2025\/05\/How-Graph-Networks-Detect-Fraud-NO-TITLE-F.svg\" aria-label=\"Graphic: How Graph Networks Detect Fraud\"><\/object>\n    <\/div>\n\n    <div class=\"c-two-column\">\n        \n<ol class=\"p-numbered-list\">\n  <li class=\"p-numbered-list__item\">Unknown device used to access account.<\/li>\n  <li class=\"p-numbered-list__item\">Same device used to access multiple other accounts.<\/li>\n  <li class=\"p-numbered-list__item\">Suspicious transaction does not fit typical user behavior.<\/li>\n  <li class=\"p-numbered-list__item\">Account information was recently updated.<\/li>\n  <li class=\"p-numbered-list__item\">Suspected fraudster located in a region often associated with fraud attacks.<\/li>\n<\/ol>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"c-shortcode-ebook c-shortcode-ebook--whitepaper\"><a href=\"https:\/\/chargebacks911.com\/chargeback-field-report\/\" class=\"c-shortcode-ebook__block\"><div class=\"c-shortcode-ebook__inner\"><div class=\"c-shortcode-ebook__graphics\"><div class=\"c-shortcode-ebook__graphics-inner\"><div class=\"c-shortcode-ebook__ipad\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/chargebacks911.com\/wp-content\/themes\/CB911\/assets\/img\/shortcodes\/ebooks\/ipad--field-report.png\" alt=\"2022\" chargeback=\"\" field=\"\" report=\"\"\/>\n\t\t\t<\/div>\n\t\t\t<div class=\"c-shortcode-ebook__cover\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/chargebacks911.com\/wp-content\/themes\/CB911\/assets\/img\/shortcodes\/ebooks\/cover--field-report.png\" alt=\"2022\" chargeback=\"\" field=\"\" report=\"\"\/>\n\t\t\t<\/div><\/div><\/div><div class=\"c-shortcode-ebook__content\"><span class=\"c-shortcode-ebook__title\"><span>A Real-World Look at<\/span> Chargeback Management<\/span><p class=\"c-shortcode-ebook__description\">Based on a survey of over 400 merchants, the report presents a comprehensive, cross-vertical look at the current state of chargebacks and chargeback management.<\/p><span class=\"c-btn c-btn--primary c-shortcode-ebook__btn\">Access the FREE Report<\/span><\/div><\/div><div class=\"c-shortcode-ebook__close\" data-shortcode-ebook-close=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\" fill=\"currentColor\"><path fill-rule=\"evenodd\" d=\"M4.293 4.293a1 1 0 011.414 0L10 8.586l4.293-4.293a1 1 0 111.414 1.414L11.414 10l4.293 4.293a1 1 0 01-1.414 1.414L10 11.414l-4.293 4.293a1 1 0 01-1.414-1.414L8.586 10 4.293 5.707a1 1 0 010-1.414z\" clip-rule=\"evenodd\"><\/path><\/svg><\/div><\/a><div class=\"c-shortcode-ebook__overlay\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What Data Points are Used in Link Analysis?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis uses a combination of transaction data, account activity and usage data, and personally identifying information (PII) to pinpoint the entities involved in fraud and how they\u2019re related to each other.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, a scammer who creates a user account can leave behind a goldmine of data, including:<\/p>\n\n\n\n<ul class=\"wp-block-cb911-block-library-checklists c-checklist c-checklist--style-1 c-checklist--color-red\"><li class=\"c-checklist__item\">Name<\/li><li class=\"c-checklist__item\">Email addresses<\/li><li class=\"c-checklist__item\">Phone numbers<\/li><li class=\"c-checklist__item\">Payment method information (if left <a href=\"https:\/\/chargebacks911.com\/card-on-file-transactions\/\">on file<\/a>)<\/li><li class=\"c-checklist__item\">Billing\/shipping addresses<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Usage logs, which are automatically generated whenever a customer interacts with your online storefront, can also be harnessed for useful data, such as:<\/p>\n\n\n\n<ul class=\"wp-block-cb911-block-library-checklists c-checklist c-checklist--style-1 c-checklist--color-red two-column-list\"><li class=\"c-checklist__item\">Login times and attempts<\/li><li class=\"c-checklist__item\">Checkout times and attempts<\/li><li class=\"c-checklist__item\">Password changes<\/li><li class=\"c-checklist__item\">Browsers used<\/li><li class=\"c-checklist__item\">Touchscreen gestures<\/li><li class=\"c-checklist__item\">Webpage dwell times<\/li><li class=\"c-checklist__item\">IP addresses<\/li><li class=\"c-checklist__item\"><a href=\"https:\/\/chargebacks911.com\/geolocation\/\">Geolocation<\/a> information<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Transaction-level data can also help pinpoint scammers and uncover hidden relationships between attacks. This includes data like:<\/p>\n\n\n\n<ul class=\"wp-block-cb911-block-library-checklists c-checklist c-checklist--style-1 c-checklist--color-red two-column-list\"><li class=\"c-checklist__item\">Items purchased<\/li><li class=\"c-checklist__item\">Checkout method<\/li><li class=\"c-checklist__item\">Payment methods used<\/li><li class=\"c-checklist__item\">Order value<\/li><li class=\"c-checklist__item\">Repeat order status<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These complementary data points, when examined in concert with each other, can help you gain a fuller picture of when, how, and who is behind the fraud that you\u2019re experiencing. More importantly, it can help you understand whether these attacks are one-offs, or whether they\u2019re related.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Examples of How Link Analysis Can Stop Common Fraud Tactics<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So far, we\u2019ve covered how link analysis works, including the type of information you can link together. But, how exactly can it help you root out fraud in practice?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Below, I\u2019ve taken a few of the most common fraud tactics and shown how link analysis can help you fight them off:<\/p>\n\n\n\n<div class=\"c-icon-list\">\n<div class=\"c-icon-list__item\"><div class=\"c-icon-list__icon\"><object data=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2021\/10\/NEW-ICONS-DuoTone-Lineal-Icons_DuoTone-Iconz_DuoTone-Iconz-copy-4.svg\" type=\"image\/svg+xml\"><\/object><\/div><div class=\"c-icon-list__content\"><h3 class=\"c-icon-list__title\">Account Takeover Fraud<\/h3><div class=\"c-icon-list__text\">\n<p class=\"wp-block-paragraph\">Let\u2019s say you collect and link together your data. After displaying things on a graph network, you notice that most of your attacks tend to come from one geographic location. Many of your attacks also involve multiple failed login attempts, followed by a password change, prior to the attack.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This could signal that legitimate customers are experiencing&nbsp;<a data-wpil=\"url\" href=\"https:\/\/chargebacks911.com\/ecommerce-fraud\/account-takeover-fraud\/\">account takeovers<\/a>&nbsp;perpetrated by the same individual, or a core team of fraudsters working together.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"c-icon-list__item\"><div class=\"c-icon-list__icon\"><object data=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2021\/04\/NEW-ICONS-DuoTone-price-switching.svg\" type=\"image\/svg+xml\"><\/object><\/div><div class=\"c-icon-list__content\"><h3 class=\"c-icon-list__title\">Coupon Fraud<\/h3><div class=\"c-icon-list__text\">\n<p class=\"wp-block-paragraph\">You look more closely at the shipping address information you\u2019ve collected, and you find that some addresses are connected to dozens of seemingly unrelated accounts. Upon examining each account\u2019s transaction history, you notice that almost all of them have made just a single purchase; one that invariably took advantage of a signup promotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here, link analysis helped you uncover a potential case of&nbsp;<a href=\"https:\/\/www.google.com\/search?q=coupon+fraud+cb911&amp;rlz=1C1UEAD_enUS1088US1088&amp;oq=coupon+fraud+cb911&amp;gs_lcrp=EgZjaHJvbWUqBggAEEUYOzIGCAAQRRg7MgcIARAAGIAEMgcIAhAAGIAEMgcIAxAAGIAEMggIBBAAGBYYHjIICAUQABgWGB4yCAgGEAAYFhgeMggIBxAAGBYYHjIICAgQABgWGB4yCAgJEAAYFhge0gEIMjU5OWowajmoAgCwAgE&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noreferrer noopener\">coupon fraud<\/a>, which you can stop by blacklisting the shared shipping address involved.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"c-icon-list__item\"><div class=\"c-icon-list__icon\"><object data=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2023\/03\/NEW-ICONS-DuoTone-losing-money-flying.svg\" type=\"image\/svg+xml\"><\/object><\/div><div class=\"c-icon-list__content\"><h3 class=\"c-icon-list__title\">Payment Fraud<\/h3><div class=\"c-icon-list__text\">\n<p class=\"wp-block-paragraph\">Let\u2019s say you recently implemented&nbsp;<a href=\"https:\/\/chargebacks911.com\/velocity-checks\/\">velocity checks<\/a>&nbsp;because you encountered&nbsp;<a data-wpil=\"url\" href=\"https:\/\/chargebacks911.com\/ecommerce-fraud\/card-testing\/\">card testing<\/a>&nbsp;fraud in the past. That seemed to solve the problem, since you notice that some users would automatically be locked out after several failed attempts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But, after closely examining transactions across multiple accounts, you notice a strange pattern: some accounts appear to be burner accounts. When one account is locked out for excessive attempts, a flurry of checkout activity immediately appears in another. This could be evidence that scammers are using several accounts at once to circumvent the transaction velocity limits you imposed.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"c-icon-list__item\"><div class=\"c-icon-list__icon\"><object data=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2022\/01\/NEW-ICONS-DuoTone-Lineal-Icons-chris-update_DuoTone-Iconz-copy-5-109.svg\" type=\"image\/svg+xml\"><\/object><\/div><div class=\"c-icon-list__content\"><h3 class=\"c-icon-list__title\">Synthetic Identity Fraud<\/h3><div class=\"c-icon-list__text\">\n<p class=\"wp-block-paragraph\">Scammers who commit&nbsp;<a href=\"https:\/\/chargebacks911.com\/ecommerce-fraud\/new-account-fraud\/\">new account fraud<\/a>&nbsp;will often try to hide their tracks by opening accounts using&nbsp;<a data-wpil=\"url\" href=\"https:\/\/chargebacks911.com\/ecommerce-fraud\/synthetic-identity-theft\/\">synthetic identities<\/a>. This is a type of manufactured persona that combines real information, like a social security number, with fake information, like a name and date of birth, to create a unique identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conducting link analysis can help you compare data across all your customers\u2019 accounts so that you can see if any share the same first name, last name, date of birth, email address, or other data elements. If more than one account appears to be suspiciously similar to another, that\u2019s a red flag.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"c-icon-list__item\"><div class=\"c-icon-list__icon\"><object data=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2022\/07\/NEW-ICONS-DuoTone-Lineal-Icons-July2022-Update-77.svg\" type=\"image\/svg+xml\"><\/object><\/div><div class=\"c-icon-list__content\"><h3 class=\"c-icon-list__title\">Return Abuse<\/h3><div class=\"c-icon-list__text\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/chargebacks911.com\/cardholder-dispute-index\/\">87% of cardholders<\/a>&nbsp;say that they are more likely to commit post-transaction fraud after doing it once successfully. That\u2019s why a reactive approach that treats every instance of refund abuse as an isolated instance isn\u2019t going to work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need to sift through data for possible relationships between items purchased, order volumes, and return timelines. Are some items more likely to be returned than others? Are orders above a certain dollar amount more likely to result in&nbsp;<a href=\"https:\/\/chargebacks911.com\/buyers-remorse\/\">buyer\u2019s remorse<\/a>? Do customers usually return items right after they purchase them\u2026 or are returns clustered right before your policy\u2019s deadline?<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"c-icon-list__item\"><div class=\"c-icon-list__icon\"><object data=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2025\/02\/process-icon-3-chargeback.svg\" type=\"image\/svg+xml\"><\/object><\/div><div class=\"c-icon-list__content\"><h3 class=\"c-icon-list__title\">Chargeback Misuse<\/h3><div class=\"c-icon-list__text\">\n<p class=\"wp-block-paragraph\">Link analysis can uncover hidden patterns among completed orders, returns, and <a class=\"wpil_keyword_link\" href=\"https:\/\/chargebacks911.com\/chargebacks\/\" title=\"Chargebacks 101\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"1396\">chargebacks<\/a>, which can help you better prepare for post-transaction threats.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, you might find that specific high-value items are commonly involved in <a class=\"wpil_keyword_link\" href=\"https:\/\/chargebacks911.com\/chargeback-fraud\/\" title=\"Chargeback Fraud\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"1394\">fraudulent chargebacks<\/a> claims. This post-mortem analysis can help you understand sophisticated abuse tactics that might bypass traditional fraud detection tools, which may be blind to trends or relationships between accounts.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"c-custom-cta c-custom-cta--red\">\n    <div class=\"c-custom-cta__inner\">\n        \n        <div class=\"c-custom-cta__content\">\n            <h4 class=\"c-custom-cta__title\">Stopping fraud is going to require more than just one tool.<\/h4>\n            <p class=\"c-custom-cta__description\">Take the first step to develop your strategy today.<\/p>\n            <a class=\"c-btn c-btn--primary c-custom-cta__btn\" data-open-demo-modal>Request a Demo<\/a>\n        <\/div>\n\n        <div class=\"c-custom-cta__graphics\">\n            <div class=\"c-custom-cta__graphics-inner\">\n                <div class=\"c-custom-cta__image\">\n                                    <img decoding=\"async\" src=\"https:\/\/chargebacks911.com\/wp-content\/themes\/CB911\/assets\/img\/shortcodes\/cta\/cta--revenue-recovered.png\" alt=\"The Original End-to-End Chargeback Management Platform\"\/>\n                            <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The insights you gain from link analysis should ultimately help you develop more nuanced fraud prevention rules, which you can either implement manually or use to fine-tune AI-based anomaly detection algorithms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Regardless of how you choose to roll out these enhanced rules, link analysis should enable you to pivot away from static measures towards multi-dimensional and relationship-based approaches. This will be key to thwart sophisticated attacks, drive down false negatives, and identify possible connections between bad actors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Challenges &amp; Other Considerations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For all its benefits, link analysis does come with a few downsides that are worth mentioning and mitigating:<\/p>\n\n\n\n<div class=\"c-iconheading\">\n    <div class=\"c-iconheading__icon\">\n         <img decoding=\"async\" src=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2021\/12\/Mountain-DuoTone-Lineal-Icons_DuoTone-Iconz_DuoTone-Iconz-copy-51.svg\" alt=\"Challenge\"\/>\n    <\/div>\n\n    <div>\n        <h3 class=\"c-iconheading__title\">Data Privacy & Regulatory Concerns<\/h3>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis can help reveal your interconnected fraud risks. But, mining disparate data points for insights may also brush up against guardrails established by global data privacy regulations, including the <a href=\"https:\/\/chargebacks911.com\/general-data-protection-regulation-gdpr\/\">GPDR<\/a>, <a href=\"https:\/\/chargebacks911.com\/california-consumer-privacy-act\/\">CCPA<\/a>, and others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be clear, collecting data isn't the problem, at least if you do so ethically. Rather, it's the <em>inferences <\/em>you draw from linked data that demand careful governance. Most notably is the fact that, even if data points like device IDs and transaction histories are pseudonymous in isolation, they can be inadvertently re-identifying in aggregate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because you risk crossing privacy thresholds, you\u2019ll need to be judicious about collecting, linking, and analyzing data. Be sure to explicitly disclose how your customers\u2019 data will be used, and obtain consent for both collection and subsequent analysis.<\/p>\n\n\n\n<div class=\"c-iconheading\">\n    <div class=\"c-iconheading__icon\">\n         <img decoding=\"async\" src=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2021\/12\/Mountain-DuoTone-Lineal-Icons_DuoTone-Iconz_DuoTone-Iconz-copy-51.svg\" alt=\"Challenge\"\/>\n    <\/div>\n\n    <div>\n        <h3 class=\"c-iconheading__title\">False Positives & Over-Linking<\/h3>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Some accounts may share similarities even though they are actually unconnected with each other. Shared IP addresses \u2014 which can result when users connect to public Wi-Fi or cellular networks \u2014 can create apparent but ultimately spurious links. The same applies to family members using the same device, or even just sharing the same last name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your approach to link analysis is overly aggressive, you could risk generating false positives. You could end up flagging honest buyers and create considerable friction for your customers, the vast majority of whom are legitimate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a difficult balancing act: your linking algorithm must be sensitive enough to genuinely related threats, yet not so trigger-happy that it mischaracterizes uncorrelated attacks as related to one another. Fine-tuning your link analysis strategy must therefore be an iterative process that involves continuous monitoring and adjustment based on real-world outcomes, rather than merely theoretical connections.<\/p>\n\n\n\n<div class=\"c-iconheading\">\n    <div class=\"c-iconheading__icon\">\n         <img decoding=\"async\" src=\"https:\/\/chargebacks911.com\/wp-content\/uploads\/2021\/12\/Mountain-DuoTone-Lineal-Icons_DuoTone-Iconz_DuoTone-Iconz-copy-51.svg\" alt=\"Challenge\"\/>\n    <\/div>\n\n    <div>\n        <h3 class=\"c-iconheading__title\">Keeping Up With Evolving Threats<\/h3>\n    <\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis, like all forms of analysis, inherently relies on past data to predict future trends. But, the future is often very different from the past, especially in the context of security risks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because fraudsters are constantly adapting their techniques to evade detection, which means that tomorrow\u2019s threats will very likely be more complex than today\u2019s. This creates a latency issue: link analysis can\u2019t identify a new threat, known as a zero-day vulnerability, until it already does significant harm to your business and establishes a discernable pattern within your network.<\/p>\n\n\n\n<div class=\"c-shortcode-ebook c-shortcode-ebook--book\"><a href=\"https:\/\/ad.chargebacks911.com\/chargebacks-for-dummies\" class=\"c-shortcode-ebook__block\" target=\"_blank\"><div class=\"c-shortcode-ebook__inner\"><div class=\"c-shortcode-ebook__graphics\"><div class=\"c-shortcode-ebook__graphics-inner\"><div class=\"c-shortcode-ebook__book\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/chargebacks911.com\/wp-content\/themes\/CB911\/assets\/img\/shortcodes\/ebooks\/book--dummies.png\" alt=\"Chargebacks\" for=\"\" dummies=\"\"\/>\n\t\t\t<\/div><\/div><\/div><div class=\"c-shortcode-ebook__content\"><span class=\"c-shortcode-ebook__title\"><span>Everything You Need To Know<\/span> A Beginner\u2019s Guide to Chargebacks<\/span><p class=\"c-shortcode-ebook__description\">Chargebacks can wreak havoc on your cash flow and profitability. This FREE paperback book is your guide for preventing chargebacks and, when they happen, fighting them more effectively.<\/p><span class=\"c-btn c-btn--primary c-shortcode-ebook__btn\">Send Me My Free Paperback Book!<\/span><\/div><\/div><div class=\"c-shortcode-ebook__close\" data-shortcode-ebook-close=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 20 20\" fill=\"currentColor\"><path fill-rule=\"evenodd\" d=\"M4.293 4.293a1 1 0 011.414 0L10 8.586l4.293-4.293a1 1 0 111.414 1.414L11.414 10l4.293 4.293a1 1 0 01-1.414 1.414L10 11.414l-4.293 4.293a1 1 0 01-1.414-1.414L8.586 10 4.293 5.707a1 1 0 010-1.414z\" clip-rule=\"evenodd\"><\/path><\/svg><\/div><\/a><div class=\"c-shortcode-ebook__overlay\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Link Analysis Best Practices for eCommerce Merchants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For link analysis to live up to its role as a mechanism for detecting and defeating fraud, you\u2019ll need to follow a strategic approach to data integration, usage frequency, and human oversight. To start, I\u2019d recommend that you:<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading\">\n<span style=\"color:var(--color-primary);\">#1<\/span> \n<span style=\"color:var(--color-secondary-yellow);\"> &nbsp;|&nbsp; <\/span>\n Centralize Data for Full Visibility\n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis harvests insights from disparate data points generated across the <em>entire <\/em>customer journey, not just within isolated transaction or account silos. To do this effectively, all of your data must live in one place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Break down barriers between platforms by funneling desktop and mobile activity logs, CRM data, customer support interactions, loyalty program activity, and even marketing engagement data into a single repository. Doing so gives you a unified view of your data and can help you conduct link analysis with as much context as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading\">\n<span style=\"color:var(--color-primary);\">#2<\/span> \n<span style=\"color:var(--color-secondary-yellow);\"> &nbsp;|&nbsp; <\/span>\n Use Link Analysis Regularly\n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis can help you investigate fraud incidents after they occur, but you should also use it regularly and proactively. Integrate link analysis into routine workflows across the buyer journey. I\u2019m talking during new account creation, before approving high-value transactions, and when reviewing flagged orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Treating it as a continuous and always-on monitoring tool can help you spot emerging anomalies or subtle shifts in fraud tactics well before they inflict substantial damage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading\">\n<span style=\"color:var(--color-primary);\">#3<\/span> \n<span style=\"color:var(--color-secondary-yellow);\"> &nbsp;|&nbsp; <\/span>\n Combine Link Analysis With Human Expertise\n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis algorithms are adept at identifying patterns and connections, but they lack real-world intuition and have no context beyond the data you supply.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why you\u2019ll need to keep human fraud experts in the loop, who can help you validate the significance of identified links, interpret ambiguous results, or even override automated decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading joli-heading\">\n<span style=\"color:var(--color-primary);\">#4<\/span> \n<span style=\"color:var(--color-secondary-yellow);\"> &nbsp;|&nbsp; <\/span>\n Train Your Fraud Teams\n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Not all link analysis tools produce easily intelligible results, so you may need to train your fraud team to understand its outputs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To be clear, training must extend beyond basic software operation and should instead detail how to think critically about relationships represented via graph network data. Analysts must understand how to interpret visualizations, recognize fraud structures within networks, spot system limitations like over-linking, and critically evaluate the strength and meaning of connections for accurate risk assessment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Just One Tool in the Kit<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Link analysis is a powerful fraud detection technique that can help you pinpoint the users, devices, payment methods, and inventory items involved in <a class=\"wpil_keyword_link\" href=\"https:\/\/chargebacks911.com\/friendly-fraud\/\" title=\"Friendly Fraud\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"1397\">friendly fraud<\/a> chargebacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The problem, however, is that knowledge is only half the battle. Knowing how to <em>thwart <\/em>invalid chargebacks \u2014 and not just where they come from \u2014 is just as important of a priority.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Chargebacks911\u00ae, our dual-layered, end-to-end chargeback management solution can help you detect, prevent, and fight invalid chargebacks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Curious to learn more? Contact us for a no-obligation ROI analysis today.<\/p>\n\n\n\n<div class=\"c-shortcode-faq\" data-shortcode-faq=\"true\" class=\"wp-block-cb911-block-library-faq\"><div class=\"c-shortcode-faq__inner\"><h2 class=\"c-shortcode-faq__heading joli-heading\" id=\"faqs\">FAQs<\/h2><div class=\"c-shortcode-faq__items\">\n\n<div class=\"c-shortcode-faq__item\" data-shortcode-faq-item=\"true\" class=\"wp-block-cb911-block-library-faq-item\"><div class=\"c-shortcode-faq__item-inner\"><div class=\"c-shortcode-faq__icons\"><div class=\"c-shortcode-faq__icons-inner\"><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--minus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--plus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><\/div><\/div><h3 class=\"c-shortcode-faq__question\">What is meant by link analysis?<\/h3><p class=\"c-shortcode-faq__answer\">Link analysis is a data analysis and fraud detection technique that identifies and examines different entities in a network for hidden connections or anomalous relationships.<\/p><\/div><\/div>\n\n\n<div class=\"c-shortcode-faq__item\" data-shortcode-faq-item=\"true\" class=\"wp-block-cb911-block-library-faq-item\"><div class=\"c-shortcode-faq__item-inner\"><div class=\"c-shortcode-faq__icons\"><div class=\"c-shortcode-faq__icons-inner\"><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--minus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--plus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><\/div><\/div><h3 class=\"c-shortcode-faq__question\">How do you conduct a link analysis?<\/h3><p class=\"c-shortcode-faq__answer\">To conduct a link analysis, you\u2019ll first need to collect data from across the buying journey, including usage logs, transaction-level information, and signup details. Then, display the data using a graph network, which visually identifies the relationship between entities. Finally, analyse this database for suspicious connections that may signal fraud.<\/p><\/div><\/div>\n\n\n<div class=\"c-shortcode-faq__item\" data-shortcode-faq-item=\"true\" class=\"wp-block-cb911-block-library-faq-item\"><div class=\"c-shortcode-faq__item-inner\"><div class=\"c-shortcode-faq__icons\"><div class=\"c-shortcode-faq__icons-inner\"><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--minus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--plus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><\/div><\/div><h3 class=\"c-shortcode-faq__question\">What are the benefits of link analysis?<\/h3><p class=\"c-shortcode-faq__answer\">Link analysis can uncover hidden relationships within complex data, which allows businesses to assess and determine customers\u2019 risk profiles, as well as proactively identify and thwart fraudulent attacks at every stage of the buyer journey.<\/p><\/div><\/div>\n\n\n<div class=\"c-shortcode-faq__item\" data-shortcode-faq-item=\"true\" class=\"wp-block-cb911-block-library-faq-item\"><div class=\"c-shortcode-faq__item-inner\"><div class=\"c-shortcode-faq__icons\"><div class=\"c-shortcode-faq__icons-inner\"><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--minus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--plus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><\/div><\/div><h3 class=\"c-shortcode-faq__question\">What are the disadvantages of link analysis?<\/h3><p class=\"c-shortcode-faq__answer\">Some disadvantages of link analysis include data privacy concerns, false positives due to data hallucinations or over-linking, and its inability to keep up with new and evolving threats.<\/p><\/div><\/div>\n\n\n<div class=\"c-shortcode-faq__item\" data-shortcode-faq-item=\"true\" class=\"wp-block-cb911-block-library-faq-item\"><div class=\"c-shortcode-faq__item-inner\"><div class=\"c-shortcode-faq__icons\"><div class=\"c-shortcode-faq__icons-inner\"><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--minus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><div class=\"c-shortcode-faq__icon c-shortcode-faq__icon--plus\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\" stroke-width=\"2\"><path stroke-linecap=\"round\" stroke-linejoin=\"round\" d=\"M20 12H4\"><\/path><\/svg><\/div><\/div><\/div><h3 class=\"c-shortcode-faq__question\">What type of information is typically used in link diagram analysis?<\/h3><p class=\"c-shortcode-faq__answer\">Physical addresses, financial transactions, communication records, payment information, device details, geolocation information, and demographic data are some of the datapoints that can be analyzed using link diagrams. In a link diagram, also known as a graph network, these details are expressed as nodes, while connections between datapoints are expressed as edges.<\/p><\/div><\/div>\n\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<h2 class=\"wp-block-heading\">How Does Link Analysis Work? Here\u2019s What You Need to Know.<\/h2>\n<p>Fraud rarely happens in a vacuum.<\/p>\n<p>On one end of the spectrum are fraud rings, which are essentially organized gangs of criminals who collaborate closely to carry out wire fraud,<\/p>\n<div><a class=\"btn-filled btn\" href=\"https:\/\/chargebacks911.com\/link-analysis\/\" title=\"Link Analysis\">Read More<\/a><\/div>\n","protected":false},"author":9192218,"featured_media":83111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[55],"tags":[43,42,107],"class_list":["post-82792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fraud-prevention","tag-fraud","tag-prevention","tag-third-party"],"acf":[],"_links":{"self":[{"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/posts\/82792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/users\/9192218"}],"replies":[{"embeddable":true,"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/comments?post=82792"}],"version-history":[{"count":10,"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/posts\/82792\/revisions"}],"predecessor-version":[{"id":87892,"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/posts\/82792\/revisions\/87892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/media\/83111"}],"wp:attachment":[{"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/media?parent=82792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/categories?post=82792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/chargebacks911.com\/wp-json\/wp\/v2\/tags?post=82792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}