Hollywood actor Channing Tatum is the face of Versace’s Eros fragrance.
The Magic Mike and 21 Jump Street starred in a short video promoting the perfume range and sees the actor leaping across a cliff to catch an arrow in midair. This is Tatum’s debut beauty role with Versace, but he has previously worn the Italian luxury fashion house’s clothing line on the red carpet. “Donatella’s idea for this campaign has such a strong creative vision and real physicality,” said Tatum. “It captures the unique mix of elegance and energy that I love about Versace.” “To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words.”
