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The Fetch Problem
Why most people are using AI like a very impressive dog and what the shift actually looks like
Apr 2
•
Shobhana Viswanathan
2
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What People Are Actually Trying to Do (While AI Gets Louder)
With Tony Ulwick on JTBD
Jan 23
•
Shobhana Viswanathan
2
34:10
How AI Collapsed the Maker–Manager Schedule
3 Defining Takeaways for Marketers
Oct 10, 2025
•
Shobhana Viswanathan
1
The Dunning–Kruger Curve of AI Collaboration
Why the best marketers don't compete with AI - they calibrate against it.
Oct 8, 2025
•
Shobhana Viswanathan
1
Think, Then Launch: Lincoln, Musk, and the Power of the Pause
In the age of instant everything, restraint is radical.
Jun 9, 2025
•
Shobhana Viswanathan
What Jordan Peterson vs. 20 Atheists Can Teach Us About the AI Debate
There’s a viral Jubilee episode that stopped me in my tracks:
May 30, 2025
•
Shobhana Viswanathan
In a World of Agents, Be Human
*Why we still need to choose—even when AI can do the choosing for us.*
May 28, 2025
•
Shobhana Viswanathan
2
1
The $12 Chocolate Effect
Or, how James Suckling and a break room chocolate bar taught me to slow down and savor
May 24, 2025
•
Shobhana Viswanathan
3
2
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