{"id":1401,"date":"2022-11-04T19:22:48","date_gmt":"2022-11-04T19:22:48","guid":{"rendered":"https:\/\/certain.com\/?page_id=1401"},"modified":"2025-10-24T19:54:56","modified_gmt":"2025-10-24T19:54:56","slug":"about","status":"publish","type":"page","link":"https:\/\/certain.com\/about\/","title":{"rendered":"About Certain"},"content":{"rendered":"\t\t
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About Us<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Certain. Make Every Moment Count. \u200b<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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At Certain, we believe events are where business truly comes alive: where connections spark, relationships grow, and opportunities turn into revenue. The challenge isn\u2019t just running the event; it\u2019s capturing value and proving impact.

That\u2019s why we help you make every interaction count. With Certain, you can deliver personalized experiences, capture meaningful engagement signals, and turn every event moment into actionable insight.<\/p>

With intelligence built into every step, events stop being a cost center and start becoming revenue engines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Certain is the event technology partner for organizations aiming to turn exceptional attendee experiences into pipeline and revenue. Powered by AI and built for scale, Certain captures real-time engagement and transforms it into buying signals \u2014 helping event professionals team up with marketers to identify intent, personalize outreach, and accelerate sales. With seamless data orchestration, turnkey intelligence, and enterprise-grade security, Certain ensures every event drives measurable business impact.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our Leadership Team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Douglas E. Goldman<\/span><\/h4>

Chairman and Founder<\/strong><\/p>

Doug is the Chairman and founder of Certain Inc. His entrepreneurial drive and spirit can be traced to his Levi Strauss family history and one of the world\u2019s great brands. As a philanthropist, Doug has served on the boards of the Goldman School of Public Policy, Haas School of Business at UC Berkeley, the Goldman Environmental Foundation, and the Goldman Prize Jury. He also serves as President of the Lisa and Douglas Goldman Fund which makes valuable contributions to a variety of fields including youth, civic affairs, civil and human rights, education, environment, and Jewish affairs. Doug received a Bachelor\u2019s degree in Psychology from UC Berkeley and earned his M.D. from the Sackler School of Medicine at Tel-Aviv University in Israel.
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Peter Micciche<\/span><\/h4>

Chief Executive Officer<\/strong><\/p>

Peter is CEO of Certain and has held senior roles and board positions in software companies: president of Cognos Corp. (now IBM), CEO of NativeMinds, Inc. (now HP), and CEO of Kinecta Corp. (now Oracle). He earned a Bachelor of Science in Finance from Boston College and a Master’s of Business Administration from Suffolk University.
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Sunil Machado<\/span><\/h4>

Chief Software Architect<\/strong><\/p>

Sunil\u2019s expertise and vision shape the future of our technology. He leads advancements in global event data that power product growth and company success. With 14 years at Vocera Communications and extensive experience in software engineering, he has delivered impactful health, safety, and web applications.
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Peggy Chiu<\/span><\/h4>

Vice President, Customer Success<\/strong><\/p>

Peggy brings more than 15 years of experience in SaaS and retail technology. She has a proven track record of building and scaling high-performing teams, strengthening executive relationships, and driving customer retention, adoption, and growth. She leads with a customer-first mindset, building trusted client partnerships, and ensuring customers success.
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Ruby Kolwyck<\/span><\/h4>

Head of People<\/strong><\/p>

With a strong track record in talent acquisition, employee development, and organizational leadership, Ruby has shaped people strategies at Certain, SolFocus, and the Federal Reserve Bank. At Certain, Ruby goes beyond traditional HR, building an inclusive culture and driving employee engagement to strengthen performance.
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Our Core Values<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Certain, our culture is built on trust, respect, and authenticity, both with each other and with our customers. We strive for excellence, challenge ourselves to keep growing, and celebrate wins together. We win as one team, recognize every contribution, big or small, and believe work should be meaningful <\/span><\/span>and<\/span><\/span> fun. <\/span>Above all, we<\/span> ca<\/span>re deeply abo<\/span>ut our people and our customers<\/span><\/span>, and that passion drives everything we do.<\/span><\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Join Us in Transforming Events Into a Strategic Growth Engine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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We are an innovative team on a mission to help organizations turn events into a true revenue channel.<\/span>\u00a0<\/span><\/p>

As a fully remote company with roots in Silicon Valley, we embrace a culture built on trust, flexibility, and respect for every individual\u2019s unique strengths. Here, you\u2019ll find the freedom to thrive, the support to grow, and the chance to do your best work while making a real impact. <\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Us Certain. Make Every Moment Count. \u200b At Certain, we believe events are where business truly comes alive: where connections spark, relationships grow, and opportunities turn into revenue. The challenge isn\u2019t just running the event; it\u2019s capturing value and proving impact. That\u2019s why we help you make every interaction count. With Certain, you can […]<\/p>\n","protected":false},"author":20,"featured_media":1425,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1401","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAbout Certain - Turning Events into Revenue Engines - Certain, Inc<\/title>\n<meta name=\"description\" content=\"Certain helps organizations turn events into revenue. Our AI-powered platform manages events and transforms attendee engagement into actionable buying signals.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/certain.com\/about\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Certain - Turning Events into Revenue Engines - Certain, Inc\" \/>\n<meta property=\"og:description\" content=\"Certain helps organizations turn events into revenue. 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