Engineered to scale

Rebuild

Complete Brand Transformation

INVESTMENT RANGE:

$150K-$330K+

Complete brand transformation for CPG leaders at major inflection points—new categories, acquisitions, or strategic pivots. We build comprehensive systems from strategy through execution, engineered for $50M+ scale.

TIMING RANGE:

16-26 WEEKS

YOUR OPTIONS

Foundation

YOU GET

Complete brand strategy development

positioning, architecture, value proposition, competitive differentiation

New brand architecture and positioning

portfolio strategy, sub-brand relationships, naming conventions

Full visual identity system

logo, color, typography, graphic elements, pattern library

Packaging system design

8-10 SKUs with structural strategy and material specification

Comprehensive brand guidelines

covering primary brand applications and use cases

Internal brand alignment materials

leadership presentations, employee training decks, rollout plan

INVESTMENT:

$180K

TIMING:

16-18 WEEKS

BEST FOR

Brands at major inflection points requiring complete transformation—new categories, acquisitions, or strategic pivots. Ideal for well-funded brands entering retail or established brands undergoing significant repositioning.

Comprehensive

YOU GET EVERYTHING IN FOUNDATION PLUS

Full packaging system design

up to 12 SKUs with complete line architecture

Launch strategy and go-to-market materials

retail sell sheets, trade presentations, PR toolkit

Extended brand guidelines including voice, tone, messaging, and applications

covering brand applications across retail, D2C, and digital channels

INVESTMENT:

$240K

TIMING:

20-22 WEEKS

BEST FOR

Established brands undergoing complete repositioning with existing distribution that needs comprehensive system transformation. Perfect for brands preparing for acquisition, PE exit, or category leadership positioning.

Premium

YOU GET EVERYTHING IN COMPREHENSIVE PLUS

Complete packaging line architecture

15+ SKUs with future innovation roadmap

Retail environment and merchandising design

shelf presence strategy, end cap direction, POS framework

Multi-channel launch campaign development

D2C, retail, social, PR, influencer strategy

Post-launch optimization support

60-day performance monitoring, refinement recommendations, strategic adjustments

INVESTMENT:

$360K+

TIMING:

24-26 WEEKS

BEST FOR

CPG leaders preparing for acquisition, national expansion, or category disruption who need comprehensive transformation with sustained strategic partnership. Ideal for brands targeting $50M+ revenue or preparing for major exit events.

Rebuild works best when you're at a major inflection point that requires complete transformation — not refinement. If you're not quite there yet:

Clarity

You need strategic diagnosis first. Understand exactly where your brand stands before committing to the scale of a full rebuild.

Evolution

Your foundation is sound but your visual system and packaging need modernization. Comprehensive refresh without starting over.

Not sure which fits? That's exactly what a Brand Chat is for.

Cavehaus didn't just refresh Precon – they rebuilt it for a new era. Loyal customers are energized and retail doors are opening.

Frank Mertens

CMO – Precon
A nationwide Walmart win doesn't happen with a tired brand. Cavehaus gave us a new identity — and the results to prove it.

Tanya Kirkland

CEO – Hum Gum