Wildfire

The company Wildfire offers a product that is a virtual secretary – embedded in the phone system. Students can call and hear 1-800-WILDFIRE a product demonstration. All commands from calling, and meetings, providing reminders are verbal – told the user through the Wildfire assistant living in the network. CEO Bill Warner has to decide on the product or key attribute of the product or service that it offers. He must deal with the following questions: What is his best way to sell these … Read more »

The company Wildfire offers a product that is a virtual secretary – embedded in the phone system. Students can call and hear 1-800-WILDFIRE a product demonstration. All commands from calling, and meetings, providing reminders are verbal – told the user through the Wildfire assistant living in the network. CEO Bill Warner has to decide on the product or key attribute of the product or service that it offers. He must deal with the following questions: What is his best way to sell this product / service? Who should be its strategic partner? This is a strategy for a case marketspace companies, that is, a company that exists only in the realm of the market space.
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from
John J. Sviokla,
Steven M. Salzinger
Source: Harvard Business School
14 pages.
Publication Date: Jan 16, 1995. Prod #: 195193-PDF-ENG
Wildfire HBR case solution