Explains the growing role of the Internet in the healthcare industry and describes the strategy of WebMD in this new “eHealth” space. Issues include technology strategy, industry transformation, competitive in turbulent environments and strategic alliances.
Explains the growing role of the Internet in the healthcare industry and describes the strategy of WebMD in this new “eHealth” space. Issues include technology strategy, industry transformation, competitive in turbulent environments and strategic alliances.
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Peter J. Coughlan,
Michael G. Rukstad,
Carl Johnston
Source: Harvard Business School
25 pages.
Publication Date: Jul 10, 2000. Prod #: 701007-PDF-ENG
WebMD (A) HBR case solution
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