Vipp AS

Rapidly growing Vipp sells highly differentiated (and expensive) “designer” versions of a product that most buyers think about purely functional: trash. Examines how the company successfully produced and placed a wastebasket, making it an “art object” (and that was displayed was such as the Louvre in Paris) is considered. Although it is a tangible product, a Vipp bin can the price be not even justified by its functional properties remotely, customers pay more expensive for the intangible … Read more »

Rapidly growing Vipp sells highly differentiated (and expensive) “designer” versions of a product that most buyers think about purely functional: trash. Examines how the company successfully produced and placed a wastebasket, making it an “art object” (and that was displayed was such as the Louvre in Paris) is considered. Although it is a tangible product, a Vipp bin can the price be not even justified by its functional properties remotely, customers pay more expensive for the intangible aspects of the product that the company is very difficult to keep integrated with the physical product works. Addresses a number of issues facing creative industry companies, such as how to produce products with very important intangible components that manage how to secure and manage the design integrity of a family of products, how far a brand, how creative staff extend, and where source of creative work.
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from
Robert D. Austin,
Daniela Beyersdorfer
Source: Harvard Business School
23 pages.
Publication Date: Dec 19, 2006. Prod #: 607 052 ​​PDF-ENG
Vipp A / S HBR case solution